I was thinking yesterday about some of the calls I used to take when I worked in corporate communications for a national retailer.  Most of the time when my phone rang, a reporter was on the other end.  Every so often, however, a customer with a complaint would call.  Customer complaints weren’t really my department, […]

One of the best parts about my line of work is that you sometimes get to work on projects that are just fun.  That’s the case for me right now, as EndGame PR is part of the team that’s helping to launch The Bedtime Stories Project for SleepBetter.org. I hope you’ll excuse what probably will […]

I’m a huge fan of WordPress for building web sites.  I’m also a fan of GoDaddy, although I know many people don’t share my opinion.  If you haven’t heard, WordPress and GoDaddy are very much in the tech news these last couple of days after a massive weekend hack attack that infected untold numbers of […]

Please excuse this obvious shilling for a client.  We’re pretty excited about this. We have Betty White and we’re not afraid to use her. EndGame PR has been working with SleepBetter.org, a sleep advice and information site run by Carpenter Co., since December of last year.  EndGame PR is responsible for web site management, SEO, […]

I’m probably not blogging anything that hasn’t been blogged before when I type this, but I’ll type it anyhow: There are more tools available to the PR professional now than at any point in the industry’s history.  You probably think I’m referencing social media and social networking.  I am, but there’s so much more to […]

You may recall it was only a little more than a week ago that I wrote a blog post praising StumbleUpon, and giving tips on how it can be used.  Well … my StumbleUpon experiment is coming to an abrupt end.  I’ve not been banned, but apparently StumbleUpon has decided that the content I find […]

I wanted to be one of what surely will be many Facebook Fan Page administrators to applaud a new offering from the social networking service.  Today I received a handy little email from Facebook called the “Weekly Facebook Page Update”.  Being an administrator on two of my own Facebook fan pages plus several more client […]

NOTE: I’m leaving this post intact, but be sure to read the follow-up about how I’ve been shut out by StumbleUpon. To some these days, social bookmarking sites are almost a little quaint.  Facebook and Twitter are the kings of social media content, and bookmarking sites seem so … five years ago.  I’m here to […]

It should come as no surprise, but it’s at least a confirmation of what I and others have been saying for a while.  A new study by Middleberg Communications and the Society for New Communications Research (SNCR) shows that 70% of reporters use social media sites like Facebook and Twitter when doing research for stories. […]

All day on Sunday, I noticed a flood of new Twitter followers. This is rather unexpected on a Sunday, as you might imagine. I couldn’t figure out what I could have possibly done to trigger it. Then, I figured it out. Valeria Maltoni, writer of the excellent blog Conversation Agent, named me one of her […]