Category Archives: PR Tactics

How Did Earned Media Help Joe Biden and How Can it Help You?

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In the days between former Vice-President Joe Biden winning the South Carolina primary on February 29 and the Super Tuesday primaries on March 3, we saw an interesting demonstration of the power of earned media.  But, what is earned media and why should we care? Let’s set the stage for what happened.  Joe Biden didn’t […]

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What Not to Do in PR

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Podcast: Play in new window | DownloadSubscribe: Android | RSS [Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast!  To listen, click the right-facing arrow above.]  Public relations seems like a relatively simple job, but there are so many ways you can make a mess of things, it’s not […]

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Can Your Business Avoid Inviting Social Media Outrage?

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Some of it is self-inflicted and some of it is unexpected, but it seems more and more these days companies are finding themselves the target of an outraged social media audience.  Here are just a couple of recent examples: HBO recently announced a new show by the producers of Game of Thrones that will be set […]

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How to Podcast the Right Way

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Podcasting is more popular than ever, with many organizations realizing it’s a great way to reach people while entertaining them during their morning drive, exercising, or during downtime at work. Contrary to the title of this post, there truly is no wrong way to do podcast, but there are techniques that will help maximize the […]

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AP Style … or Not?

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If you’ve checked out the bio for me on the About EndGame PR page, you know that I started my communications career in broadcast news.  I worked as a radio anchor and reporter, a TV news producer, and then as a radio news director and morning anchor.  One thing you learn very quickly in broadcast […]

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Creative Uses for a News Release

I just finished reading a great article on the blog Public Relations Princess about alternatives for sending out your news release.  The gist of the article is that after writing a news release it’s just too easy these days to put a list together and blast out the release via email.  The article author, Claire […]

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