There are nearly as many different types of podcasts as there are people. Between the length of shows (anywhere from a few minutes to several hours) and the topics (you name it) there are a lot of ways to make your show stand out. But, in the end, there’s just one thing you need to […]
It was bound to happen. According to a new survey from Pew Research Center released just before the holidays, social media has for the first time surpassed print media as a go-to source of news and information. The study asked Americans where they often get their news. Here’s what they said: 49% – Television 33% […]
Podcast: Play in new window | DownloadSubscribe: RSSOne challenging thing about content creation for social media is that you need to have a steady stream of ideas. Whether you post once per week or once per day, you need to always be thinking about what’s coming up next. But, what do you do when no […]
Podcast: Play in new window | DownloadSubscribe: RSS[Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast! To listen, click the right-facing arrow above.] Those who have been managing a Facebook page for an organization have seen their efforts become less and less fruitful over the last few years, as […]
It’s official. Twitter has jumped the shark. Well, maybe it’s not that extreme, but I fear that this latest decision won’t end well for the service that’s already struggling. Twitter officials announced this week that they’ve decided once and for all to double the number of characters allowed in a tweet, from 140 to 280. […]
Podcast: Play in new window | DownloadSubscribe: RSSSocial media started out easy for business owners. Back in the day, you’d open a Facebook account with the name of your business, and then go in search of “friends”. Then, things got complicated. First, they said businesses couldn’t have individual accounts, then they created groups, then they […]
Note: This article is not meant to be a commentary on the merits of one candidate versus another. There is no doubt that Donald Trump will be a president unlike any that we’ve seen before. This is a thought that energizes some and frightens others. This post is designed to look at one facet of […]
One thing you’ll hear social media “experts” (and be cautious around anyone who actually calls themselves that) tell business leaders over and over again is that you have to constantly keep an eye out for the newest thing, because you never know when the current big thing will go away. Okay … good advice. But, where’s […]
Podcasting is more popular than ever, with many organizations realizing it’s a great way to reach people while entertaining them during their morning drive, exercising, or during downtime at work. Contrary to the title of this post, there truly is no wrong way to do podcast, but there are techniques that will help maximize the […]
Word leaked out this week that Twitter is easing its 140-character restrictions on posts. When I first heard some time ago that they were considering this move, I thought it was insane. The character count is what makes Twitter unique and … well … not Facebook. But, the report on how they’re going to do it […]
