Don’t Turn Your Podcast Into an Advertisement

There are nearly as many different types of podcasts as there are people. Between the length of shows (anywhere from a few minutes to several hours) and the topics (you name it) there are a lot of ways to make your show stand out. But, in the end, there’s just one thing you need to […]

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2020 Has Changed a Common Question

For much of your life, you may have greeted friends and family with a hearty, “How are you?” or “How’s it going?”  Until not so long ago, it was really just another way of saying hello, and not many people took it as an opportunity to truly discuss how they were doing.  Those times have […]

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New Survey Results Show the Continued Growth of Podcasting

As the global COVID-19 pandemic entered our consciousness earlier this year, a lot of things fell by the wayside.  One of those things that would normally provide a lot of talking points is the yearly Infinite Dial 2020 survey from Edison Research, which was released on March 19.  The survey provides a wealth of statistics […]

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How Did Earned Media Help Joe Biden and How Can it Help You?

In the days between former Vice-President Joe Biden winning the South Carolina primary on February 29 and the Super Tuesday primaries on March 3, we saw an interesting demonstration of the power of earned media.  But, what is earned media and why should we care? Let’s set the stage for what happened.  Joe Biden didn’t […]

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What Not to Do in PR

Podcast: Play in new window | DownloadSubscribe: Android | RSS [Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast!  To listen, click the right-facing arrow above.]  Public relations seems like a relatively simple job, but there are so many ways you can make a mess of things, it’s not […]

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Social Media Overtakes Print Media: What This Means

It was bound to happen. According to a new survey from Pew Research Center released just before the holidays, social media has for the first time surpassed print media as a go-to source of news and information. The study asked Americans where they often get their news. Here’s what they said: 49% – Television 33% […]

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Does Media Relations Even Matter Anymore?

Podcast: Play in new window | DownloadSubscribe: Android | RSS[Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast!  To listen, click the right-facing arrow above.] It shouldn’t surprise anyone to hear that newspapers, TV and radio news departments are nowhere near as influential or financially healthy as they were […]

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What’s the Best Social Media Outlet for Your Business?

Podcast: Play in new window | DownloadSubscribe: Android | RSS[Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast!  To listen, click the right-facing arrow above.] One of the bigger debates I hear among clients is what social media outlet should be their primary focus.  Not everyone has the time […]

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What To Do About Social Media Writer’s Block

Podcast: Play in new window | DownloadSubscribe: Android | RSSOne challenging thing about content creation for social media is that you need to have a steady stream of ideas.  Whether you post once per week or once per day, you need to always be thinking about what’s coming up next. But, what do you do […]

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Do Businesses Still Need Facebook?

Podcast: Play in new window | DownloadSubscribe: Android | RSS[Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast!  To listen, click the right-facing arrow above.] Those who have been managing a Facebook page for an organization have seen their efforts become less and less fruitful over the last few […]

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