New Survey Results Show the Continued Growth of Podcasting

As the global COVID-19 pandemic entered our consciousness earlier this year, a lot of things fell by the wayside.  One of those things that would normally provide a lot of talking points is the release of the yearly Infinite Dial 2020 survey from Edison Research, which was released on March 19.  The survey provides a wealth of statistics about social media, Internet audio, voice assistant technology, and podcasting.

The podcasting stats that are found in the report show the increased growth of the medium with some startling facts.  Here are just a few:

  • 75% of the US population is familiar with podcasting (70% in 2019 and 64% in 2018)
  • For the first time, more than 100 million Americans listened to at least one podcast in the last month
  • 28% listened to a podcast episode in a car in the last month

What’s also interesting is that women are gaining on men in terms of podcast listenership.  Last year, seven percent more men listened to podcasts monthly.  That gap is now down to three percent.

Since we’re all starting to think of things in terms of pre-pandemic and post-pandemic, what are the drastic changes in the world over the past six months going to mean to podcasting?  I think that since we as a society are becoming more and more comfortable with the medium, even more companies are going to catch on, as it’s one more way to interact remotely with their audience.  Universities in particular may use them in tandem with video to educate potential applicants, since for the time being in-person meetings are discouraged.

If you’re interested in hearing what EndGame PR can do to help your company launch into the world of podcasting, check out our samples.  You can also listen to a full series that’s in production for global tech giant Unisys, called Security in a Zero Trust World.

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