In the days between former Vice-President Joe Biden winning the South Carolina primary on February 29 and the Super Tuesday primaries on March 3, we saw an interesting demonstration of the power of earned media. But, what is earned media and why should we care? Let’s set the stage for what happened. Joe Biden didn’t […]
Over the last week or so, we’ve seen the unfolding of the latest crisis in the White House, a meeting last summer taken by the president’s son, Donald Trump, Jr., with a Russian who claimed to have information about Democratic presidential nominee Hillary Clinton. Whether you believe there’s anything to the story or not, the […]
It should come as no surprise, but it’s at least a confirmation of what I and others have been saying for a while. A new study by Middleberg Communications and the Society for New Communications Research (SNCR) shows that 70% of reporters use social media sites like Facebook and Twitter when doing research for stories. […]
