Tag Archives: social media

Five Rules for Social Media Brand Management During a National Crisis

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Before I get too far into this topic, I want to say that my thoughts and prayers are with the victims of yesterday’s bombings at the Boston Marathon.  It was and is the definition of senseless violence. It’s a very modern thing, and unfortunately it’s happened lately with increasing frequency — our entire nation mourning via […]

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Facebook Revamps "Pages"

Facebook Page Administrators had a little learning to do today, as the world’s largest social media site rolled out an update to not only the look but also the way those pages act. Here’s an overview: The update includes a revamp of the look of the pages, making them look almost identical to individual profile […]

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Using Social Media for Good

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This post is, admittedly, partly designed to promote some new work being done by EndGame PR.  However, it’s about a larger issue — that social media can be a force for good. This week a new social media campaign launched.  It’s called KeepThePromise.com, and it’s the brainchild of a group of Central Virginia churches.  The […]

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Online Privacy Doesn't Exist

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We have yet another Facebook privacy flap going on.  This time it has to do with certain application makers transmitting Facebook IDs to third parties.  Using a Facebook ID number, these third parties could theoretically get a user’s name, phone number, friends names, and other personal information … even if the user’s privacy settings are […]

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Now Public Relations Actually Relates with the Public

I was thinking yesterday about some of the calls I used to take when I worked in corporate communications for a national retailer.  Most of the time when my phone rang, a reporter was on the other end.  Every so often, however, a customer with a complaint would call.  Customer complaints weren’t really my department, […]

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The PR Circle of Life

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I’m probably not blogging anything that hasn’t been blogged before when I type this, but I’ll type it anyhow: There are more tools available to the PR professional now than at any point in the industry’s history.  You probably think I’m referencing social media and social networking.  I am, but there’s so much more to […]

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Facebook's Weekly Page Update

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I wanted to be one of what surely will be many Facebook Fan Page administrators to applaud a new offering from the social networking service.  Today I received a handy little email from Facebook called the “Weekly Facebook Page Update”.  Being an administrator on two of my own Facebook fan pages plus several more client […]

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The Power of StumbleUpon

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NOTE: I’m leaving this post intact, but be sure to read the follow-up about how I’ve been shut out by StumbleUpon. To some these days, social bookmarking sites are almost a little quaint.  Facebook and Twitter are the kings of social media content, and bookmarking sites seem so … five years ago.  I’m here to […]

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Surprise! Journalists use Social Media!

It should come as no surprise, but it’s at least a confirmation of what I and others have been saying for a while.  A new study by Middleberg Communications and the Society for New Communications Research (SNCR) shows that 70% of reporters use social media sites like Facebook and Twitter when doing research for stories. […]

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One of 100 PR People Worth Following

All day on Sunday, I noticed a flood of new Twitter followers. This is rather unexpected on a Sunday, as you might imagine. I couldn’t figure out what I could have possibly done to trigger it. Then, I figured it out. Valeria Maltoni, writer of the excellent blog Conversation Agent, named me one of her […]

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