Category Archives: PR Opinion

2020 Has Changed a Common Question

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For much of your life, you may have greeted friends and family with a hearty, “How are you?” or “How’s it going?”  Until not so long ago, it was really just another way of saying hello, and not many people took it as an opportunity to truly discuss how they were doing.  Those times have […]

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What Not to Do in PR

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Podcast: Play in new window | DownloadSubscribe: Android | RSS [Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast!  To listen, click the right-facing arrow above.]  Public relations seems like a relatively simple job, but there are so many ways you can make a mess of things, it’s not […]

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Does Media Relations Even Matter Anymore?

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Podcast: Play in new window | DownloadSubscribe: Android | RSS[Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast!  To listen, click the right-facing arrow above.] It shouldn’t surprise anyone to hear that newspapers, TV and radio news departments are nowhere near as influential or financially healthy as they were […]

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The Basics of Crisis Communications

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Over the last week or so, we’ve seen the unfolding of the latest crisis in the White House, a meeting last summer taken by the president’s son, Donald Trump, Jr., with a Russian who claimed to have information about Democratic presidential nominee Hillary Clinton.  Whether you believe there’s anything to the story or not, the […]

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Creative Uses for a News Release

I just finished reading a great article on the blog Public Relations Princess about alternatives for sending out your news release.  The gist of the article is that after writing a news release it’s just too easy these days to put a list together and blast out the release via email.  The article author, Claire […]

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Now Public Relations Actually Relates with the Public

I was thinking yesterday about some of the calls I used to take when I worked in corporate communications for a national retailer.  Most of the time when my phone rang, a reporter was on the other end.  Every so often, however, a customer with a complaint would call.  Customer complaints weren’t really my department, […]

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GoDaddy Fails Crisis Communications Test

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I’m a huge fan of WordPress for building web sites.  I’m also a fan of GoDaddy, although I know many people don’t share my opinion.  If you haven’t heard, WordPress and GoDaddy are very much in the tech news these last couple of days after a massive weekend hack attack that infected untold numbers of […]

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The PR Circle of Life

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I’m probably not blogging anything that hasn’t been blogged before when I type this, but I’ll type it anyhow: There are more tools available to the PR professional now than at any point in the industry’s history.  You probably think I’m referencing social media and social networking.  I am, but there’s so much more to […]

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