Startup BizCast: The Small Business Advice Podcast

Startup BizCast provides business advice from EndGame PR President Steve Mullen and experts from a variety of industries.  Each episode tackles a topic of interest to business owners of all sizes, but particularly small and micro-business owners.  There were 86 episodes published from 2007 to 2009.  The program was re-launched in 2018 in a shorter format, for an additional 20 episodes.

Subscribe via Apple Podcasts, Google Podcasts, or Stitcher, or listen to individual episodes by clicking the show titles below.

To learn how EndGame PR can help your business launch its own podcast, click here.

Startup BizCast #106 - Rules for Social Media During a National Crisis

People like to call social media the new town hall, and it truly is.  Whenever there's a big news event, people hop onto sites like Facebook and Twitter to talk about it.  But, what should your business do with its social media presence during a national tragedy or massive news[click for more]

Startup BizCast #105 - Finding Time to Do The Work

Having too much work is a great problem to have, until it's so much that you don't have time to actually do the work.  In this episode of Startup BizCast, host Steve Mullen gives some advice on what to do when that "great problem to have" gets out of control. To[click for more]

Startup BizCast #104 - What Not to Do in PR

As the owner of PR and social media firm, Startup BizCast host Steve Mullen knows where a lot of the landmines are hidden in that world, and how to avoid them.  In this episode, he talks about he biggest mistakes that can be made in several different areas of public[click for more]

Startup BizCast #103 - Working From Home

Working from home is fantastic, but for many people it's a serious struggle.  How do you get past the idea that there are other things you could do around the house OTHER than working?  In this episode, host Steve Mullen runs down some of the problems related to having a[click for more]

Startup BizCast #102 - Giving Free Advice

Have you ever gotten yourself in a long conversation with someone you thought could end up being a client, and they asked question after question about how you would handle certain situations?  Have you wondered whether you should really be giving out that information for free?  In this episode, host Steve[click for more]

Startup BizCast #101 - Negotiating Against Yourself

Setting your prices for potential business is a hard thing, because most of the time the potential client doesn't tell you how much they're willing to pay you.  So, how can you make sure you're not under-charging, or asking for so much that you don't get the work?  Host Steve[click for more]

Startup BizCast #100 - Where People Get Their News

If you want to speak to your audience through traditional media relations, advertising, or social media, you need to know where to find them.  In this episode of Startup BizCast, host Steve Mullen talks about a new survey on the subject that has some groundbreaking results. If you'd like to read[click for more]

Startup BizCast #99 - Advice for Sole Proprietors

It's tough being the owner of a micro business or sole proprietorship.  In many cases, you're the only one doing the work and you don't have anyone to consult or bounce ideas off of.  In this episode, EndGame PR President Steve Mullen gives advice geared directly toward this type of[click for more]

Startup BizCast #98 - Are You Being Social?

Your business is probably on Facebook, Twitter, and LinkedIn.  You may even be on Instagram.  But, are you actually communicating, or are you just making announcements?  In this episode, EndGame PR President Steve Mullen gives some advice to ensure your social media efforts truly are social. To ensure you don’t miss[click for more]

Startup BizCast #97 - Finding Time for Social Media

It's completely understandable that it's hard to find time for social media when you're a small business owner, but not doing it is a mistake.  In this episode, host Steve Mullen gives some advice to streamline your business social media processes and make sure you keep up to date. To ensure[click for more]


To listen to older episodes of Startup BizCast, click here.