Author Archives: Steve Mullen

EndGame PR Producing New Podcast Series for Global Tech Firm Unisys

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(Richmond, Virginia) – Richmond, Virginia-based social media and public relations firm EndGame PR announced today that it’s working with global technology giant Unisys Corporation to produce an all new podcast series focused on cybersecurity. The new series is called Security in a Zero Trust World, powered by Unisys. Several episodes have already been published, and […]

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How Did Earned Media Help Joe Biden and How Can it Help You?

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In the days between former Vice-President Joe Biden winning the South Carolina primary on February 29 and the Super Tuesday primaries on March 3, we saw an interesting demonstration of the power of earned media.  But, what is earned media and why should we care? Let’s set the stage for what happened.  Joe Biden didn’t […]

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Organizers Unveil Autumn Pilgrimage House Tour Properties for 2019 and Introduce a Visitor from the Past

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(Charles City County, VA) – For approximately 65 years, volunteers from Westover Episcopal Church in Charles City County have made it possible for visitors to tour some of the most historic homes in America, all within just a few miles of each other.  This year’s tour adds several new homes, and introduces a visitor from […]

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Startup BizCast #106 – Rules for Social Media During a National Crisis

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Podcast: Play in new window | DownloadSubscribe: Android | RSS People like to call social media the new town hall, and it truly is.  Whenever there’s a big news event, people hop onto sites like Facebook and Twitter to talk about it.  But, what should your business do with its social media presence during a […]

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Give Dad the Gift He Really Wants, a Trip to the A. Smith Bowman Distillery Father’s Day Festival

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(Fredericksburg, VA) — Father’s Day gifts can be a tough nut to crack, particularly if Dad doesn’t drop any hints about what he wants. A. Smith Bowman Distillery has the answer: a visit to its 8th Annual Father’s Day Festival and a chance to sample the world’s best bourbon during a full day of fun. […]

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What Not to Do in PR

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Podcast: Play in new window | DownloadSubscribe: Android | RSS [Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast!  To listen, click the right-facing arrow above.]  Public relations seems like a relatively simple job, but there are so many ways you can make a mess of things, it’s not […]

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Startup BizCast #105 – Finding Time to Do The Work

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Podcast: Play in new window | DownloadSubscribe: Android | RSS Having too much work is a great problem to have, until it’s so much that you don’t have time to actually do the work.  In this episode of Startup BizCast, host Steve Mullen gives some advice on what to do when that “great problem to […]

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Startup BizCast #104 – What Not to Do in PR

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Podcast: Play in new window | DownloadSubscribe: Android | RSS As the owner of PR and social media firm, Startup BizCast host Steve Mullen knows where a lot of the landmines are hidden in that world, and how to avoid them.  In this episode, he talks about he biggest mistakes that can be made in […]

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Richmond Financial Advisor Publishes Book to Help Make Sense of Inheritance Chaos

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(Richmond, Virginia) – There is little else in life that is more painful than dealing with the illness or death of a loved one. Unfortunately, many times that experience is made worse because you must take over their financial responsibilities at the same time. It’s a responsibility that many people don’t think about when preparing […]

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Startup BizCast #103 – Working From Home

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Podcast: Play in new window | DownloadSubscribe: Android | RSS Working from home is fantastic, but for many people it’s a serious struggle.  How do you get past the idea that there are other things you could do around the house OTHER than working?  In this episode, host Steve Mullen runs down some of the […]

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