Creative Uses for a News Release

I just finished reading a great article on the blog Public Relations Princess about alternatives for sending out your news release.  The gist of the article is that after writing a news release it’s just too easy these days to put a list together and blast out the release via email.  The article author, Claire […]

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Facebook Revamps "Pages"

Facebook Page Administrators had a little learning to do today, as the world’s largest social media site rolled out an update to not only the look but also the way those pages act. Here’s an overview: The update includes a revamp of the look of the pages, making them look almost identical to individual profile […]

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EndGame PR is now Five

On January 27, EndGame Public Relations, LLC (or EndGame PR for short) turned five years old.  I meant to make a bigger deal out of it than just writing a belated blog post.  But, a combination of client work and other things got in the way.  I’m not sad, though.  Busy is good. It’s always […]

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Using Social Media for Good

This post is, admittedly, partly designed to promote some new work being done by EndGame PR.  However, it’s about a larger issue — that social media can be a force for good. This week a new social media campaign launched.  It’s called KeepThePromise.com, and it’s the brainchild of a group of Central Virginia churches.  The […]

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Online Privacy Doesn't Exist

We have yet another Facebook privacy flap going on.  This time it has to do with certain application makers transmitting Facebook IDs to third parties.  Using a Facebook ID number, these third parties could theoretically get a user’s name, phone number, friends names, and other personal information … even if the user’s privacy settings are […]

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Amazing Backwards Client Video from Rhett & Link

I’m not normally in the business of sharing funny videos on this blog, and I try not to crow too much about clients here, but I had to share this.  EndGame PR manages the SleepBetter.org website and its social media presence.  SleepBetter is a sleep news, tips and advice website.  We work with The Hodges […]

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Facebook Places and Google Places: What's in a Name?

Last night, Facebook sprang its new Facebook Places product on the world.  At its core, it’s a lot like Foursquare.  It allows you to “check in” at a location using the GPS on your mobile device.  The major difference is that while using Places, you’re not competing to become “mayor” of anything, as you are […]

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Time to Give Up on Google Buzz

Before I get started … one thing: Some would say this is the second “Google bashing” post in a row, with the other one slamming Google’s “Me” before it even gets off the ground. One could say that, and I suppose it would be a fair assessment.  I do want to let it be known, […]

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Will Google's "Me" Succeed?

No.  I don’t think so. Before I explain my educated guess, let’s back up a bit and get everyone caught up. There have been rumors for a while that Google is working on a new social media site.  Those rumors yesterday seemed to be confirmed in an article on Techcrunch.  The site is said to […]

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Now Public Relations Actually Relates with the Public

I was thinking yesterday about some of the calls I used to take when I worked in corporate communications for a national retailer.  Most of the time when my phone rang, a reporter was on the other end.  Every so often, however, a customer with a complaint would call.  Customer complaints weren’t really my department, […]

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