Author Archives: Steve Mullen

CML HealthCare and FightSMA Canada Join Forces

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CML HealthCare of Mississauga, Ontario has partnered with FightSMA Canada, a chapter of Richmond-based FightSMA nonprofit organization, to find a cure for spinal muscular atrophy (SMA), the leading genetic cause of death among children under the age of two.
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GoDaddy Fails Crisis Communications Test

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I’m a huge fan of WordPress for building web sites.  I’m also a fan of GoDaddy, although I know many people don’t share my opinion.  If you haven’t heard, WordPress and GoDaddy are very much in the tech news these last couple of days after a massive weekend hack attack that infected untold numbers of […]

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Uber-Hot Betty White Partners with EndGame PR Client

Please excuse this obvious shilling for a client.  We’re pretty excited about this. We have Betty White and we’re not afraid to use her. EndGame PR has been working with SleepBetter.org, a sleep advice and information site run by Carpenter Co., since December of last year.  EndGame PR is responsible for web site management, SEO, […]

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Last-Minute Tax Filing Tip: Get a Good Night's Sleep

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Sleepless nights won’t get your taxes to the I.R.S. any quicker. Sleep tips web site SleepBetter.org provides some tips to ensure you stay rested while paying the tax man.
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The PR Circle of Life

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I’m probably not blogging anything that hasn’t been blogged before when I type this, but I’ll type it anyhow: There are more tools available to the PR professional now than at any point in the industry’s history.  You probably think I’m referencing social media and social networking.  I am, but there’s so much more to […]

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Shut Out by StumbleUpon

You may recall it was only a little more than a week ago that I wrote a blog post praising StumbleUpon, and giving tips on how it can be used.  Well … my StumbleUpon experiment is coming to an abrupt end.  I’ve not been banned, but apparently StumbleUpon has decided that the content I find […]

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Facebook's Weekly Page Update

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I wanted to be one of what surely will be many Facebook Fan Page administrators to applaud a new offering from the social networking service.  Today I received a handy little email from Facebook called the “Weekly Facebook Page Update”.  Being an administrator on two of my own Facebook fan pages plus several more client […]

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Sheltering Arms and Lucy Corr Village Team Up

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Lucy Corr Village, a highly regarded skilled nursing facility in Chesterfield County, has selected Sheltering Arms Physical Rehabilitation Centers as the provider of their therapy services.
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Five Spring Cleaning Sleep Tips from SleepBetter.org

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SleepBetter.org says if you want to improve your quality of sleep this coming spring, then it’s time for spring cleaning.
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The Power of StumbleUpon

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NOTE: I’m leaving this post intact, but be sure to read the follow-up about how I’ve been shut out by StumbleUpon. To some these days, social bookmarking sites are almost a little quaint.  Facebook and Twitter are the kings of social media content, and bookmarking sites seem so … five years ago.  I’m here to […]

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