Author Archives: Steve Mullen

Welcome our first EndGame PR intern!

I wanted to write a quickie blog post to belatedly welcome Lara Falcone to the EndGame Public Relations fold.  She is the first intern to ever work with EndGame PR!  Lara is a  resident of Mechanicsville, VA and a rising senior at Longwood University.  She’s planning to graduate next spring with a degree in public […]

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College Homecomings Shouldn't Endanger Your Sleep

Millions of American families are welcoming home college students this month for summer break. The homecoming could be unsettling for family sleep patterns, but sleep tips website Sleepbetter.org offers some advice for coping.
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Creative Uses for a News Release

I just finished reading a great article on the blog Public Relations Princess about alternatives for sending out your news release.  The gist of the article is that after writing a news release it’s just too easy these days to put a list together and blast out the release via email.  The article author, Claire […]

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Spinal Muscular Atrophy Experts Answering Questions Online on May 5, 2011

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The 2011 FightSMA Annual Conference, the Good Fight, is underway at the L’Enfant Plaza Hotel this week, and spinal muscular atrophy experts are gearing up to participate in a one-of-a-kind webcast.
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Richmonder Chosen to Represent Stroke Victims Nationwide

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Jamaal Williams doesn’t fit the profile of a typical stroke victim, but now the Richmond resident will represent stroke victims across the country as part of a program from the National Stroke Association.
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Sleep Tips Website Giving Away Free Pillows to College Students

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SleepBetter.org is conducting an ambitious scientific study of pillows and mattress pads belonging to enrolled college students, and they’re going to give away FREE bedding in the process.
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Hundreds of Hours of "March Madness" Can Ruin Your Sleep

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For millions of American sports fans, the NCAA men’s basketball tournament is must-see TV. But with games on the air at all hours of the day and night, fans might be tempted to ignore their regular sleep patterns.
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Sheltering Arms Launching New High-Tech Walking Rehab Center

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Sheltering Arms is launching the iWALK Recovery Center, a first-in-the-nation collection of rehabilitation technology that will be used by expert clinicians to help patients discover the power to overcome disability.
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FightSMA Marks 20th Birthday with New Home on the Web

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Recognizing the need for information on spinal muscular atrophy (SMA) FightSMA, an international nonprofit organization dedicated to finding a cure for SMA, is announcing the launch of its all new website, http://www.fightsma.org.
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Facebook Revamps "Pages"

Facebook Page Administrators had a little learning to do today, as the world’s largest social media site rolled out an update to not only the look but also the way those pages act. Here’s an overview: The update includes a revamp of the look of the pages, making them look almost identical to individual profile […]

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