Author Archives: Steve Mullen

EndGame PR Tapped for Life-Saving Health Info Card

Richmond, Virginia-based Social Media PR firm EndGame Public Relations has been tapped by Kentucky-based MEMI Tech, LLC to promote the new life-saving new health information storage card, 911 Medical ID™.

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Surprise! Journalists use Social Media!

It should come as no surprise, but it’s at least a confirmation of what I and others have been saying for a while.  A new study by Middleberg Communications and the Society for New Communications Research (SNCR) shows that 70% of reporters use social media sites like Facebook and Twitter when doing research for stories. […]

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One of 100 PR People Worth Following

All day on Sunday, I noticed a flood of new Twitter followers. This is rather unexpected on a Sunday, as you might imagine. I couldn’t figure out what I could have possibly done to trigger it. Then, I figured it out. Valeria Maltoni, writer of the excellent blog Conversation Agent, named me one of her […]

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Talking Web Marketing in F'burg

I had a great time meeting a room full of business owners in Fredericksburg, Virginia last Thursday.  I was speaking as part of a Rappohannock Region SBDC entrepreneurship workshop series.  My portion of the discussion covered web marketing – specifically SEO, social networking, and social media.  This was the first of four workshop dates.  I’ll […]

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NVALEO CEO to Discuss Internet TV Tech

NVALEO CEO to Discuss Internet TV Technology at Upcoming Event Richmond, Virginia (September 16, 2009) – We’re living in the early stages of a revolution in the way television content is delivered. The future will not include a near monopoly by the cable and satellite television companies, but rather strong competition from the Internet. The […]

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Three Speaking Engagements in 30 Days

I’ve mentioned before that it seems like I’ll go a while without anyone asking me to present at a workshop or speak to a group, and then I’ll have several crop up in a short amount of time.  That’s being proven again.  My last speaking engagement was several months ago, but I’ll have three coming […]

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Thousands Use Twitter to Support Spinal Muscular Atrophy Research

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New Application Helps Twitter Users Contact Legislators about SMA (Santa Barbara, CA) – Millions of people ‘Tweet’ every day, and Bill Strong knew there had to be a way to harness all of that online talk to help end spinal muscular atrophy, a disease that is affecting him very personally. With a Twitter application called […]

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TV Documentary Marks Rehabilitation Awareness Week

Upcoming TV Documentary Celebrates National Rehabilitation Awareness Week Richmond, Virginia (August 27, 2009) – When a healthcare organization has been around for more than 120 years, it’s likely to have many, many remarkable success stories.  Television viewers in Richmond will be treated in September to three such stories about patients of Sheltering Arms who learned […]

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Westover Church Announces 2009 Autumn Pilgrimage House Tour

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Date and Home Lineup Set for 2009 Autumn Pilgrimage House Tour Charles City, VA (August 4, 2009) — History will once again be on display in Charles City County this fall, for a good cause.  Westover Church announced that its 15th Autumn Pilgrimage House and Garden Tour will be held Saturday, September 26, 2009, from […]

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Startup BizCast #86 – How Social Media Changed PR (Steve Mullen)

Podcast: Play in new window | DownloadSubscribe: RSSThere has been quite a gap between episodes 85 and 86.   The reasons for that are plentiful, but one of the biggest is that I’ve been doing a lot of speaking engagements that have taken away the time I would normally have spent on this podcast.   […]

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