Podcast: Play in new window | DownloadSubscribe: RSS Have you ever gotten yourself in a long conversation with someone you thought could end up being a client, and they asked question after question about how you would handle certain situations? Have you wondered whether you should really be giving out that information for free? In this […]
Podcast: Play in new window | DownloadSubscribe: RSS Setting your prices for potential business is a hard thing, because most of the time the potential client doesn’t tell you how much they’re willing to pay you. So, how can you make sure you’re not under-charging, or asking for so much that you don’t get the […]
Podcast: Play in new window | DownloadSubscribe: RSS If you want to speak to your audience through traditional media relations, advertising, or social media, you need to know where to find them. In this episode of Startup BizCast, host Steve Mullen talks about a new survey on the subject that has some groundbreaking results. If […]
It was bound to happen. According to a new survey from Pew Research Center released just before the holidays, social media has for the first time surpassed print media as a go-to source of news and information. The study asked Americans where they often get their news. Here’s what they said: 49% – Television 33% […]
Podcast: Play in new window | DownloadSubscribe: RSSIt’s tough being the owner of a micro business or sole proprietorship. In many cases, you’re the only one doing the work and you don’t have anyone to consult or bounce ideas off of. In this episode, EndGame PR President Steve Mullen gives advice geared directly toward this […]
Podcast: Play in new window | DownloadSubscribe: RSSYour business is probably on Facebook, Twitter, and LinkedIn. You may even be on Instagram. But, are you actually communicating, or are you just making announcements? In this episode, EndGame PR President Steve Mullen gives some advice to ensure your social media efforts truly are social. To ensure […]
Podcast: Play in new window | DownloadSubscribe: RSSIt’s completely understandable that it’s hard to find time for social media when you’re a small business owner, but not doing it is a mistake. In this episode, host Steve Mullen gives some advice to streamline your business social media processes and make sure you keep up to […]
Podcast: Play in new window | DownloadSubscribe: RSSThis episode is all about who your friends are on social media, or, more specifically, who your friends should be. Most business owners and social media managers maintain personal accounts that they don’t want to (and probably shouldn’t) mix with their business accounts. While they may have figured […]
Podcast: Play in new window | DownloadSubscribe: RSSOur country has a fake news problem. A lot of people use the term to describe news stories they simply disagree with, but truly the spread of incorrect news is a growing issue. As a social media manager or business owner, how do you avoid making it worse? […]
Podcast: Play in new window | DownloadSubscribe: RSSCustomer service isn’t something that’s just done face-to-face or even over the phone anymore. Customers have more of an upper hand now, because they can broadcast their complaints to the world via Facebook, Twitter and Instagram. How do you, as a business owner or manager, deal with it? […]
