Podcast: Play in new window | DownloadSubscribe: RSSIn this episode, I mix it up a little and tackle a topic that’s more about internal communications than PR or social media. When you have a business that employs people who may be from FOUR different generations, how do you deal with all of their different ways […]
Podcast: Play in new window | DownloadSubscribe: RSSNo matter what kind of business you have, there’s a chance that something will happen that will lead to the media reaching out to find you for a story you didn’t really want to be a part of. How you handle that is called crisis communications, and in […]
Podcast: Play in new window | DownloadSubscribe: RSSIt’s no secret that the traditional news media isn’t nearly as powerful or even healthy as it was just a decade or two ago. Most people get the at least a portion of their news from social media these days. So, is it really still worth the time […]
Podcast: Play in new window | DownloadSubscribe: RSS[Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast! To listen, click the right-facing arrow above.] It shouldn’t surprise anyone to hear that newspapers, TV and radio news departments are nowhere near as influential or financially healthy as they were before social […]
Podcast: Play in new window | DownloadSubscribe: RSSI frequently have discussions with clients about which social media outlets they should be using to promote their organizations. Most small to medium-sized businesses don’t have the time to focus on all of them, so how do you choose? In this episode, host Steve Mullen will give details […]
(Charles City, Virginia) – An expert once said that school children in the Old Dominion have it easy, because the history of Virginia is basically the history of the country. Much of that history is found in the area between Richmond and Norfolk — in particular, in Charles City County. Organizers from Westover Church, a […]
Podcast: Play in new window | DownloadSubscribe: RSSA social media content strategy is a great idea for organizations of all sizes, but at some point or another, it’s likely you’ll run out of ideas of what to write about. What do you do then? Panic? Hopefully not. In this episode of Startup BizCast, host Steve […]
Podcast: Play in new window | DownloadSubscribe: RSS[Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast! To listen, click the right-facing arrow above.] One of the bigger debates I hear among clients is what social media outlet should be their primary focus. Not everyone has the time or the […]
Podcast: Play in new window | DownloadSubscribe: RSSWhile Facebook has been a blessing for businesses trying to build an audience, over the past few years we’ve seen those blessings limited as the social media giant makes it more and more obvious that it wants you to pay for the right to access your audience. In […]
(Richmond, Virginia) – As the rate of bank consolidations refuse to slow, financial institutions need to ensure they have the right skill sets on hand, either on staff or via outside expertise. As a result, a 25-year veteran of the banking industry finds himself in high demand as he finishes his second year working with […]
