Startup BizCast #92 – The Basics of Crisis Communication


No matter what kind of business you have, there’s a chance that something will happen that will lead to the media reaching out to find you for a story you didn’t really want to be a part of.  How you handle that is called crisis communications, and in this episode, host Steve Mullen runs through some basics to help make sure you don’t inadvertently make the situation worse.

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