Author Archives: Steve Mullen

Startup BizCast #22 – Voice over IP for your Small Business (Bruce Chatterley)

Podcast: Play in new window | DownloadSubscribe: RSSGet each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: There are a dizzying array of telephone options for small business owners these days, particularly compared to just a few years ago. From traditional phone service, to individual cell phones, to Skype […]

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Startup BizCast #21 – Alternative Advertising (Mike Brown)

Podcast: Play in new window | DownloadSubscribe: RSSGet each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: First off … Happy Halloween!!! As you formulate plans to promote your small business, you may consider advertising. Unfortunately the advertising landscape is overcrowded and, sometimes, too expensive. If you’re coming to […]

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Startup BizCast #20 – Your Small Business Elevator Speech (Jan Wallen)

Podcast: Play in new window | DownloadSubscribe: RSSGet each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: When you meet someone new and try to describe your small business, do you fumble around? Do you feel like you’re not really impressing them? What you need is a pre-prepared elevator […]

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Startup BizCast #19 – Small Business Logos (Rob Marsh)

Podcast: Play in new window | DownloadSubscribe: RSSGet each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: In this episode, we’re talking graphics. A first impression is important in business, and when you have a small business it’s absolutely critical. A great business logo can let people know you […]

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Startup BizCast #18 – When Not to Start a Small Business (Steve Mullen)

Podcast: Play in new window | DownloadSubscribe: RSSIn this episode of Startup BizCast, the small business advice podcast that’s shorter than your coffee break, it’s time to discuss when you SHOULDN’T start a small business. I give my top five reasons for not making the big leap. Hopefully no one will take this as me […]

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Startup BizCast #17 – Business Email Etiquette (Judith Kallos)

Podcast: Play in new window | DownloadSubscribe: RSSGet each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: In this episode of the small business podcast that’s shorter than your coffee break, we talk about etiquette. It’s not how to use your silverware or hold a teacup, but rather EMAIL […]

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Startup BizCast #16 – 10 Tips for Television News Interviews (Steve Mullen)

Podcast: Play in new window | DownloadSubscribe: RSSGet each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: Startup BizCast is back, after a one week break that was necessitated by my client load from EndGame Public Relations. In this week’s episode, I go solo to give 10 tips to […]

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Startup BizCast #15 – Using Local Search with your Small Business (Laurie Baldwin)

Podcast: Play in new window | DownloadSubscribe: RSSGet each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: We’ve talked about search engine optimization on this podcast before, but there’s a search engine function that might even be more useful to businesses that sell products or services only in a […]

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Startup BizCast #14 – How to Franchise Your Small Business (Rod Gardner)

Podcast: Play in new window | DownloadSubscribe: RSSGet each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: In small business you can’t just rest on your laurels once you’ve built a successful organization. It’s best to make moves that will help it continue to grow. This growth can take […]

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Startup BizCast #13 – How to Write a News Release (Steve Mullen)

Podcast: Play in new window | DownloadSubscribe: RSSThere have been Startup BizCast episodes about how to distribute online news releases for your small business, and how to work toward getting television news coverage, but we’ve not discussed how to actually write a small business news release. This week I’m rectifying that problem! In episode 13, […]

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