Startup BizCast #21 – Alternative Advertising (Mike Brown)


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First off … Happy Halloween!!!

As you formulate plans to promote your small business, you may consider advertising. Unfortunately the advertising landscape is overcrowded and, sometimes, too expensive. If you’re coming to these conclusions, you might look into alternative forms of advertising. My guest this week is Mike Brown. He founded Handvertising USA, a company with an extremely novel way of advertising. He’s found a way to get people to voluntarily have advertisements stamped on their bodies! Mike and I talk about his company, as well as other forms of alternative advertising and why they are an important consideration for your small business.

In this week’s BizCast Brief, I have stories about the impact of the San Diego wildfires on small businesses, a survey for Britain’s Small Business Week, and a small business guide from Black Enterprise Magazine.

Links mentioned during this week’s episode:
Handvertising USA (
Fighting Back Podcast (

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production page on the EndGame PR website.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version, along with other music by the same artist, can be downloaded at Podsafe Music Network.

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