Startup BizCast #13 – How to Write a News Release (Steve Mullen)


There have been Startup BizCast episodes about how to distribute online news releases for your small business, and how to work toward getting television news coverage, but we’ve not discussed how to actually write a small business news release. This week I’m rectifying that problem!

In episode 13, I go solo (i.e. with no interview) for a show all about news releases. It’s broken into five chapters:

1) What is a news release?
2) The structure of a news release
3) How to get started writing
4) “Dos and Don’ts”
5) Social media news release elements

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Other links mentioned in this week’s episode:
EndGame Public Relations News (
Digg (
Technorati (

Startup BizCast’s theme music is Dangerous Toy by George Fletcher’s Bourbon Renewal