Startup BizCast #12 – Selling Yourself and Your Small Business (Bill Caskey)
Like it or not, as a small business owner you are in sales. No matter what type of business you own, you need to use sales tactics on a daily basis. In this episode, we’re joined by Bill Caskey. Bill is the founder of professional sales training company Caskey Training, and co-host of the Advanced Selling Podcast. Bill and I discuss sales tactics and how not to seem like a used car salesman.
Other links mentioned in this week’s episode:
Caskey Training (www.caskeytraining.com)
Caskey Blog (www.billcaskey.com)
Advanced Selling Podcast (www.advancedsellingpodcast.com)
EndGame PR Podcast Production (www.endgamepr.com/podcasts)
If you have tips or feedback on this or other episodes, the best way to contact me is to leave a voice mail by calling (206) 984-0860. If you prefer, you can email me or leave a comment in this blog post. If you enjoyed this podcast, please consider leaving a review on iTunes.