Startup BizCast #12 – Selling Yourself and Your Small Business (Bill Caskey)


Like it or not, as a small business owner you are in sales. No matter what type of business you own, you need to use sales tactics on a daily basis. In this episode, we’re joined by Bill Caskey. Bill is the founder of professional sales training company Caskey Training, and co-host of the Advanced Selling Podcast. Bill and I discuss sales tactics and how not to seem like a used car salesman.

Other links mentioned in this week’s episode:
Caskey Training (
Caskey Blog (
Advanced Selling Podcast (
EndGame PR Podcast Production (

If you have tips or feedback on this or other episodes, the best way to contact me is to leave a voice mail by calling (206) 984-0860. If you prefer, you can email me or leave a comment in this blog post. If you enjoyed this podcast, please consider leaving a review on iTunes.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version, along with other music by the same artist, can be downloaded at Podsafe Music Network.

3 Responses on “Startup BizCast #12 – Selling Yourself and Your Small Business (Bill Caskey)

  1. Dianna Brown says:

    Really enjoyed the podcast-very useful -thanks!

  2. Steve Mullen says:

    Glad you liked it!


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