Podcast: Play in new window | DownloadSubscribe: RSSWhile Facebook has been a blessing for businesses trying to build an audience, over the past few years we’ve seen those blessings limited as the social media giant makes it more and more obvious that it wants you to pay for the right to access your audience. In […]
Author Archives: Steve Mullen
Banking Veteran Enters Third Year of Improving Financial Institutions’ Bottom Lines
- 21
 - May
 
 
                            (Richmond, Virginia) – As the rate of bank consolidations refuse to slow, financial institutions need to ensure they have the right skill sets on hand, either on staff or via outside expertise. As a result, a 25-year veteran of the banking industry finds himself in high demand as he finishes his second year working with […]
Startup BizCast #87 – Re-launch and Social Media Manager Advice
- 21
 - May
 
Podcast: Play in new window | DownloadSubscribe: RSSIt’s been a long wait for Episode 87 of Startup BizCast, but that wait is over. After nine years, I’m publishing all new episodes, starting today. Startup BizCast began in 2007, and offers advice for owners of small and medium-sized businesses. This episode reintroduces the show and talks […]
EndGame PR Re-launches Dormant Small Business Advice Podcast
- 17
 - May
 
(Richmond, Virginia) — Social media PR firm EndGame PR today announced that it is re-launching a business advice podcast that has been dormant for nearly nine years. From 2007 to 2009, EndGame PR President Steve Mullen produced 86 episodes of Startup BizCast, a podcast which provided a wealth of information and advice for small business owners […]
What To Do About Social Media Writer’s Block
- 08
 - May
 
 
                            Podcast: Play in new window | DownloadSubscribe: RSSOne challenging thing about content creation for social media is that you need to have a steady stream of ideas. Whether you post once per week or once per day, you need to always be thinking about what’s coming up next. But, what do you do when no […]
Richmond Financial Firm Re-launches with New Name and New Brand
- 10
 - Apr
 
 
                            (Richmond, Virginia) – One of Richmond’s only women-owned financial advisory firms is announcing some big changes this spring. Summit Financial Planning is changing its name to Summit Financial Partners. And, along with the new name comes a new look. “While the name change may be subtle, Summit Financial Partners better depicts who we are, the […]
Do Businesses Still Need Facebook?
- 22
 - Mar
 
 
                            Podcast: Play in new window | DownloadSubscribe: RSS[Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast! To listen, click the right-facing arrow above.] Those who have been managing a Facebook page for an organization have seen their efforts become less and less fruitful over the last few years, as […]
CrossKeys Vineyards to be Included in the Governor’s Cup Case
- 28
 - Feb
 
(Mt. Crawford, Virginia) – One of the Shenandoah Valley’s premier vineyards is being honored as one of the best in all of Virginia. Virginia Governor Ralph Northam announced last night that the 2015 vintage of the Ali d’Oro dessert wine, produced by CrossKeys Vineyards, will be included in the 2018 Governor’s Cup Case®, which means […]
We Don’t Need 280 Characters
- 09
 - Nov
 
 
                            It’s official. Twitter has jumped the shark. Well, maybe it’s not that extreme, but I fear that this latest decision won’t end well for the service that’s already struggling. Twitter officials announced this week that they’ve decided once and for all to double the number of characters allowed in a tweet, from 140 to 280. […]
When to Pay Someone to Help With Your Business’ Social Media
- 25
 - Oct
 
 
                            Podcast: Play in new window | DownloadSubscribe: RSSSocial media started out easy for business owners. Back in the day, you’d open a Facebook account with the name of your business, and then go in search of “friends”. Then, things got complicated. First, they said businesses couldn’t have individual accounts, then they created groups, then they […]

