Podcast: Play in new window | DownloadSubscribe: RSSImagine the worst happens with your business — perhaps one of your employees is caught trafficking goods from your warehouse, or one of your products is tainted and makes a whole flock of people sick. What would you do to handle the crisis? Having a crisis plan in […]
Author Archives: Steve Mullen
Startup BizCast #53 – Greening Your Small Business (Tish Kashani)
- 18
- Jun
Podcast: Play in new window | DownloadSubscribe: RSSSorry for the tardiness of this episode. I have one correction right off the top: There is no Recommended Reading feature on the blog this week. Sadly, I lost my list of links and simply don’t have time to look them up! Apologies! And now … on with […]
Startup BizCast #52 – Branding your Small Business (Dave Martin)
- 11
- Jun
Podcast: Play in new window | DownloadSubscribe: RSSThus far on Startup BizCast, we’ve talked about marketing, advertising, PR and even logo production. In this episode, we’re going to talk about techniques that use all of the above and more. Branding strategies use an across-the-board approach to create a feeling in the customer (or potential customer) […]
Startup BizCast #51 – Blogger Relations (Steve Mullen)
- 04
- Jun
Podcast: Play in new window | DownloadSubscribe: RSSI’ve talked a lot on this podcast about how to make your business blog work for you, but what about using other people’s blogs to promote your business? That’s this week’s topic on Startup BizCast. I go solo to talk about what a successful blogger relations campaign can […]
Small Business Advice Podcast Celebrates Dual Milestones
- 28
- May
Richmond, Virginia (May 28, 2008) – Small business advice podcast Startup BizCast, the show that brings listeners advice, tips, and education in less time than the average coffee break, is logging its 50th episode this week and also celebrating its first birthday.
Startup BizCast #50 – The Best of the First Year
- 28
- May
Podcast: Play in new window | DownloadSubscribe: RSSI’m celebrating! Startup BizCast is not only celebrating its 50th episode this week, it’s also turning one year old! The premier of the small business advice podcast was on May 30, 2007. To mark this dual occasion, I’m doing the following: 1) I’m introducing the new Startup BizCast […]
Startup BizCast #49 – Facebook for Small Businesses (John Blown)
- 21
- May
Podcast: Play in new window | DownloadSubscribe: RSSThe idea of using social networking to promote your small business has come up a number of times on this podcast, and in this episode we’ll get some specific tips on using one of the most popular sites for business — Facebook. John Blown of 6s Marketing, an […]
Startup BizCast #48 – Great Depression Millionaires (Laura Posey)
- 14
- May
Podcast: Play in new window | DownloadSubscribe: RSSDuring the Great Depression of the 1930s a large portion of the world’s population suffered as inflation ran wild and unemployment reached epidemic proportions. But, there was a group of people and companies that actually flourished during the depression, thanks to smart and innovative thinking. With the weak […]
New Hope for Stroke Survivors
- 07
- May
Richmond, Virginia – Debra Owens is one of the millions of Americans learning that surviving a stroke does not necessarily mean living a life diminished by physical handicaps. May is National Stroke Awareness Month, and Richmond-based Sheltering Arms is using the occasion to highlight the new technologies improving the lives of those living in the aftermath of a stroke.
Startup BizCast #47 – Business Storytelling (Casey Quinlan)
- 07
- May
Podcast: Play in new window | DownloadSubscribe: RSSI was racking my about the topic of this week’s Startup BizCast, when Casey Quinlan came along. She suggested talking about business storytelling … and I think it’s a great idea. My guest this week is Casey, who is the owner of Mighty Casey Media. She says if […]
