Startup BizCast #54 – Crisis Planning and Communication (Steve Mullen)


Imagine the worst happens with your business — perhaps one of your employees is caught trafficking goods from your warehouse, or one of your products is tainted and makes a whole flock of people sick. What would you do to handle the crisis? Having a crisis plan in advance can help. In this episode of Startup BizCast, I go solo to discuss how to develop your crisis plan and give tips on how to talk with the media if a crisis hits.

In BizCast Brief — older businesses drive the economy, and Visa teams with Facebook to help small businesses.

Links mentioned in this week’s episode:
Visa Business Network (

Startup BizCast’s theme music is Entranced by Blake Emrys.