Startup BizCast #52 – Branding your Small Business (Dave Martin)


Thus far on Startup BizCast, we’ve talked about marketing, advertising, PR and even logo production. In this episode, we’re going to talk about techniques that use all of the above and more. Branding strategies use an across-the-board approach to create a feeling in the customer (or potential customer) about your business. Our guest is Dave Martin from Martin Branding Worldwide, a firm that works with medium and Fortune 500 companies. Dave explains branding to us, and gives some tips on how it can be used by small business owners.

In BizCast Brief, we have stories about small business owner pessimism about the economy, even while they’re planning to expand … and the US presidential candidates spar over their small business plans.

Links mentioned in this week’s episode:
Martin Branding Worldwide (

Startup BizCast’s theme music is “Entranced” by Blake Emrys. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.

Startup BizCast is produced by BizPodz, the corporate podcast production service from EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit

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