Author Archives: Steve Mullen

18th Annual Sheltering Arms Golf Tourney to Raise Money for Therapy Aid for Challenged Golfers

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Sheltering Arms announces details of its 18th annual Different Strokes Golf Extravaganza, raising money for the purchase of an innovative new tool for its Adaptive Golf Program.
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Sheltering Arms Named one of the Top Places to Work in Healthcare

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Sheltering Arms, Central Virginia’s premier physical therapy healthcare provider, announced today that it has been named once again to the Modern Healthcare list of Best Places to Work in Healthcare.
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Amazing Backwards Client Video from Rhett & Link

I’m not normally in the business of sharing funny videos on this blog, and I try not to crow too much about clients here, but I had to share this.  EndGame PR manages the SleepBetter.org website and its social media presence.  SleepBetter is a sleep news, tips and advice website.  We work with The Hodges […]

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Use Autumn as a Reason to Take a Sleep Inventory

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As families across the country get back into a normal school-year rhythm, new studies are pointing to the importance of good sleep in health maintenance. Sleep tip website Sleepbetter.org offers ideas for a better night’s rest.
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Facebook Places and Google Places: What's in a Name?

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Last night, Facebook sprang its new Facebook Places product on the world.  At its core, it’s a lot like Foursquare.  It allows you to “check in” at a location using the GPS on your mobile device.  The major difference is that while using Places, you’re not competing to become “mayor” of anything, as you are […]

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Back-to-School Sleep Loss Can Lead to Unnecessary Stress

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This is a season of transition for families, especially families with children headed to college. Sleep tips website SleepBetter.org offers ideas to help families cope and kids get ready.
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Time to Give Up on Google Buzz

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Before I get started … one thing: Some would say this is the second “Google bashing” post in a row, with the other one slamming Google’s “Me” before it even gets off the ground. One could say that, and I suppose it would be a fair assessment.  I do want to let it be known, […]

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Fight SMA Launches Gene Therapy Fundraising Campaign: "Realizing the Dream"

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Richmond-based FightSMA announced today a new fundraising campaign for SMA gene therapy, “Realizing the Dream.”
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Summertime in a Weak Economy: How to Sleep Better

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The heat and humidity are bad enough. Add extended daylight hours and the urge to save money by skimping on air conditioning, and the challenge of getting good rest in the summertime is amplified.
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Will Google's "Me" Succeed?

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No.  I don’t think so. Before I explain my educated guess, let’s back up a bit and get everyone caught up. There have been rumors for a while that Google is working on a new social media site.  Those rumors yesterday seemed to be confirmed in an article on Techcrunch.  The site is said to […]

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