Startup BizCast #4 – Public Relations and Small Business Management (Joe Slay)


In Episode 4 of Startup BizCast, a podcast providing small business advice and education from small business owners and other experts, we’re talking about how to promote your company. Without at least a little word-of-mouth buzz, most businesses will stagnate. Unfortunately, hiring a public relations firm is out of the price range of many small firms.

In this episode, I’m excited to interview Joe Slay. Joe is president of SLAY Public Relations and an inductee in the Virginia Communications Hall of Fame.

Joe has decades of experience promoting companies of every size and shape imaginable, from Fortune 500 giants to “Mom and Pop” operations. He tells us about some publicity strategies companies should be using that DON’T require a great deal of money. Joe also draws on his past life writing a newsletter on small business management to give us his thoughts on how managing a small company has changed in the last 30 years or so.

I’d love to hear your feedback on this episode and future ones. The best way is to leave a voicemail by calling (206) 984-0860. Of course, you can also leave a comment on this blog or on iTunes.

Also, as I mention in the podcast audio, please be sure to fill out the Startup BizCast Listener Survey!

My Odeo Channel (odeo/c4e05b764ec9bb7c)

2 Responses on “Startup BizCast #4 – Public Relations and Small Business Management (Joe Slay)

  1. Andrew says:

    Wonderful podcast. This book really helped me and it is catered to small businesses.

  2. Steve Mullen says:

    Thanks, Andrew. Glad you enjoyed the podcast.

    Side note to anyone else who wants to promote their website: No need to hide that it’s your site, or (as in Andrew’s case) that you run it for someone else. I don’t mind a little promotion. In fact, I love it when you promote here and then reciprocate on your own site. I reserve the right to delete comments, of course. My only hard fast rule is that if you promote a site, that it be somehow related to small business.

Comments are closed.