Podcasting has officially become mainstream, but it happened in a way that many (myself included) didn’t really expect. It happened due to video content. When podcasting became a thing in 2004, shows were audio only. They were literally on-demand radio shows. I began podcasting in 2007, and when I launched “Startup BizCast” that year, it […]
Category Archives: Podcasts
New Survey Results Show the Continued Growth of Podcasting
- 01
- Jun
As the global COVID-19 pandemic entered our consciousness earlier this year, a lot of things fell by the wayside. One of those things that would normally provide a lot of talking points is the yearly Infinite Dial 2020 survey from Edison Research, which was released on March 19. The survey provides a wealth of statistics […]
Should “Podcasts” Be Called Something Else?
- 17
- May
It’s no secret that podcasting, on demand audio that you can listen to on your handheld device or computer, hasn’t taken off like many thought it would 10 years ago. It’s certainly growing in popularity due to hit shows like Serial, but many (myself included) expected more by now. Is the problem as simple as […]
"Serial" Saved Podcasting
- 25
- Nov
Millions of fans of the podcast series Serial (including my wife) are checking their podcasting apps daily, hoping that they’ll receive a Thanksgiving present. For fans of podcasting, whether they like Serial or not, that’s a wonderful thing. The NPR-produced series, which debuted in October 2014, was a spinoff of the radio program “This American Life.” It investigated […]
