Startup BizCast #58 – Warming Your Cold Calls (Sam Richter)


I’m back!   After a one week hiatus, Startup BizCast returns for episode 58.   This show ran a touch long, due to having listener feedback and a longish interview.   Both were so good, however, that I just couldn’t chop any more out.   So … the show is 15 seconds longer than my self-imposed limit of 15 minutes.   I think we’ll all survive 😉

Here’s this week’s advice topic: Cold Calling

Those are some scary words aren’t they?   As small business owners, most of us at one point or another are going to need to pick up the phone, call someone we don’t know, and ask them for their business.   It’s just a fact of life.   My guest is Sam Richter, who has written a book called Take the Cold Out of Cold Calling.   He has some outstanding tips to make sure you know about your cold calling target, so you can be relevant and know what he or she wants.

In BizCast Brief this week: Blackwater under investigation for posing as a small business … a jump in the U.S. minimum wage … and small business owner optimism could be looking up.

Also … a Listener Voicemail!

Links mentioned on this week’s episode:
Take the Cold Out of Cold Calling (

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2 Responses on “Startup BizCast #58 – Warming Your Cold Calls (Sam Richter)

  1. Ishani Mitra says:

    The initial phase would really require a lot of cold calling and the later phases a tad less. But to replace the cold out of such calls with a warm and inviting tone does the trick.

  2. Val says:

    A little disappointing. I did not feel the “Expert” was appropriate for this topic as I would have preferred more useful details about Cold Call initiation for a start-up business. Most of the information presented is commonly known among most sales people.

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