Startup BizCast #38 – Pricing Your Small Business Products and Services (Per Sjofors)


There’s not much that’s more important in small business management than figuring out how much to charge for the products and services you offer. According to this week’s guest, however, there needs to be a system involved in setting those prices, and the best price for a small business owner is not always the lowest one. This week I interview Per Sjofors from Atenga, a strategic pricing consulting firm. He gives us some tips on figuring out your pricing the right way.

To receive a copy of the article “Ten Common Mistakes Companies Make in Pricing their Products or Services” that was mentioned during the interview, visit Atenga’s website and register. They promise not to sell your name or email address.

In this week’s BizCast Brief, I have stories about women small business owners worrying more than men, and a contest to help your small business.

Links mentioned in this week’s episode:
Atenga (

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