Startup BizCast #32 – Marketing During a Recession (Shama Hyder)
Most experts agree the United States is in an economic downturn, mostly as the result of the subprime lending fiasco. Whether you think we’re about to go into a recession, are already in a recession, or will never reach recession status, it’s safe to say that small businesses will have to change their tactics. My guest this week has some advice. Shama Hyder, co-founder of After the Launch, a marketing firm in Dallas, TX, has five tips for marketing your business in a recession.
In the BizCast Brief: Sleepworking, blogs and journalists, and BusinessWeek bashes technology.
Links mentioned in this week’s episode:
After the Launch (www.afterthelaunch.com)
Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production page on the EndGame PR website.
Startup BizCastâ€™s theme music is â€œDangerous Toysâ€ by George Fletcherâ€™s Bourbon Renewal. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.