Startup BizCast #72 – How and Why of Business Blogging (Steve Mullen)


A few weeks back I was one of the presenters in two different webinars from PRWeb.   Each of the presentations was about small business marketing, and during each I talked about business blogging.   And … after each I received a number of emails from people who were confused about how to do it.   Since this seems to be at least a somewhat universal confusion, I decided to do an episode on the “how” and “why” of business blogging, even though I’ve covered the information here and there during this series.

Note: There will be NO episode next week.   I’ll be out of town speaking at a conference on Monday and Tuesday, and I just won’t have time to produce a show.  

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Links mentioned in this episode:
WordPress (
EndGame PR Blog (

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