Startup BizCast #70 – News Release SEO (Jiyan Wei)


This week, I welcome a good friend and guest from the first handful of Startup BizCast episodes.   The topic of the week is SEO for press releases.   More and more people are catching on to the fact that news releases can be used for SEO purposes, but many people don’t know how to maximize the work put into writing the releases and posting them.   Jiyan Wei is a product manager at online news release presswire PRWeb.   He was my guest back in episode #7, and now he joins me for #70.   Kind of symmetrical, don’t you think?

One more note about Jiyan — for any new listeners who found this show after hearing my presentation at the PRWeb webinar … yes, this is the same Jiyan that was the moderator 🙂

Also this week, I have listener advice submitted via the “Submit YOUR Advice” form, and business news in the BizCast Brief.

Links mentioned during this week’s episode:
ROI of Online Press Releases Executive Summary (pdf)
PRWeb (
New Influencer – Jiyan’s Personal Blog (

Also — don’t forget to join the Startup BizCast Group on Facebook!

Startup BizCast’s theme music is “Entranced” by Blake Emrys. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.

Startup BizCast is produced by BizPodz, the corporate podcast production service from EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit

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