Startup BizCast #60 – What to Shred and How to Shred It (Joe Roberto)


This is a packed show!

In this week’s interview segment: What if one of your customers became the victim of identity theft … and you were the cause?   Needless to say, it wouldn’t be good for your business.   This week we’re talking about protecting the personal information of your customers.   As someone who recently had his business credit card number stolen (don’t know HOW it happened) I’m particularly sensitive these days about making sure that anything that contains my personal information is shredded properly.   My guest is Joe Roberto from Shred-Tech, a company that produces shredding and recycling systems.   He provides advice on what to shred, and how to shred it.

Also in this episode: I answer a listener question about how to blog effectively for a gas station!

ALSO in this episode: The BizCast Brief, with information on the Fortune 100 fastest growing small businesses, and predicted growth in the amount of tech spending by small businesses.

Links mentioned in this week’s episode:
Shred-Tech (

Startup BizCast’s theme music is “Entranced” by Blake Emrys. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.

Startup BizCast is produced by BizPodz, the corporate podcast production service from EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit

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