Startup BizCast #26 – Local Marketing Mistakes (Nathaniel Stevens)


Everyone makes mistakes. But, what if you could be given a “heads up” about those mistakes before they happen? While I can’t stand in your office and hold up a sign warning of impending doom, I do have some help this week. My guest in this episode is Nathaniel Stevens, President and Founder of online local lead generator Yodle. His company has compiled what it says are the top five local marketing mistakes that small businesses make. He runs through them one by one for us.

In this week’s BizCast Brief, I have stories about fraud accusations against the SBA, the cost of the Americans with Disabilities Act, and help during the holiday rush.

Also this week … listener feedback!

Links mentioned in this week’s episode:
Yodle (
Top Five Local Marketing Mistakes, from Yodle (PDF)

Listener feedback hotline: (206) 984-0860

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production page on the EndGame PR website.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.

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