Startup BizCast: The Small Business Advice Podcast

Startup BizCast provides business advice from EndGame PR President Steve Mullen and experts from a variety of industries.  Each episode tackles a topic of interest to business owners of all sizes, but particularly small and micro-business owners.  The show published from 2007 to 2009, then was re-launched in 2018 in a shorter format.  To learn about the exciting relaunch of the show after nine years, check out this news release.

To ensure you don’t miss a single episode, subscribe via iTunes, Google Play, or Stitcher.  You can also connect with the show on the Startup Bizcast Facebook Page.

To learn how EndGame PR can help your business launch its own podcast, click here.

Startup BizCast #94 - Social Media Customer Service

Customer service isn't something that's just done face-to-face or even over the phone anymore.  Customers have more of an upper hand now, because they can broadcast their complaints to the world via Facebook, Twitter and Instagram.  How do you, as a business owner or manager, deal with it?  In episode[click for more]

Startup BizCast #93 - Communication Across the Generations

In this episode, I mix it up a little and tackle a topic that's more about internal communications than PR or social media.  When you have a business that employs people who may be from FOUR different generations, how do you deal with all of their different ways of communicating? [click for more]

Startup BizCast #92 - The Basics of Crisis Communication

No matter what kind of business you have, there's a chance that something will happen that will lead to the media reaching out to find you for a story you didn't really want to be a part of.  How you handle that is called crisis communications, and in this episode,[click for more]

Startup BizCast #91 - Is Media Relations Still Worth the Time?

It's no secret that the traditional news media isn't nearly as powerful or even healthy as it was just a decade or two ago.  Most people get the at least a portion of their news from social media these days.  So, is it really still worth the time to try[click for more]

Startup BizCast #90 - The Best Social Media Outlet for Your Business

I frequently have discussions with clients about which social media outlets they should be using to promote their organizations.  Most small to medium-sized businesses don't have the time to focus on all of them, so how do you choose?  In this episode, host Steve Mullen will give details about each[click for more]

Startup BizCast #89 - Tips to Beat Social Media Writer's Block

A social media content strategy is a great idea for organizations of all sizes, but at some point or another, it's likely you'll run out of ideas of what to write about.  What do you do then?  Panic?  Hopefully not.  In this episode of Startup BizCast, host Steve Mullen gives[click for more]

Startup BizCast #88 - Is it Time to Quit Facebook?

While Facebook has been a blessing for businesses trying to build an audience, over the past few years we've seen those blessings limited as the social media giant makes it more and more obvious that it wants you to pay for the right to access your audience.  In this episode[click for more]

Startup BizCast #87 - Re-launch and Social Media Manager Advice

It's been a long wait for Episode 87 of Startup BizCast, but that wait is over.  After nine years, I'm publishing all new episodes, starting today.  Startup BizCast began in 2007, and offers advice for owners of small and medium-sized businesses. This episode reintroduces the show and talks about the new[click for more]

Startup BizCast #86 – How Social Media Changed PR (Steve Mullen)

There has been quite a gap between episodes 85 and 86.   The reasons for that are plentiful, but one of the biggest is that I've been doing a lot of speaking engagements that have taken away the time I would normally have spent on this podcast.   For this[click for more]

Startup BizCast #85 – New Tech for “Old” Jobs (David Marks)

Between hardware like mobile phones and new social media tools, there's so much new technology coming out every day that it can be hard to keep track.   If you're able to harness some of these tools, however, it can make your work more profitable and sometimes even easier.  [click for more]


To listen to older episodes of Startup BizCast, click here.