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Carpenter Co. and SleepBetter.org “Getting Real” About Bad Pillows

(Richmond, VA) – After years of hearing about the terrible pillows people are trying (in most cases unsuccessfully) to use for sleep, the world’s largest maker of comfort cushion products is fed up.

BadPillowCampaign-Crestsmaller“It’s time that the truth was told,” said Dan Schecter, Carpenter Co. Senior Vice President of Sales and Marketing, and creator of sleep news and advice website SleepBetter.org.  “Most people are sleeping on terrible pillows.  These pillows are either dirty, worn out, or poorly made.”

To combat this growing problem, Carpenter Co. and SleepBetter.org are launching the Great American Bad Pillow Project.  The program will provide a one-stop location for learning about what makes a good pillow, how to choose a new one and how consumers can take care of the pillows they have.

Having the right pillow, and having one that isn’t old and gross, isn’t just a comfort issue.  It’s a medical one, according to Dr. Neil Kline from the American Sleep Association.

“There is data that suggests that allergens could impact sleep,” said Dr. Kline.  “For this reason, it is important to have a pillow that is not having a negative effect on breathing during sleep.  It is recommended that you replace your pillow every year to 18 months.”

Carpenter Co. has set up what it calls the “Pillow Education Hub” on its SleepBetter.org website, which can be found at http://sleepbetter.org/great-american-bad-pillow-project/.  To encourage individuals to visit the website and learn about good pillows and good sleep hygiene, the company is also launching the Great American Bad Pillow Project Contest, which begins on August 1.  At the end of the contest period, on September 1, three winners will receive a bedding makeover package from Carpenter Co. that includes two Serene™ Foam pillows, one Beyond Down® comforter, one Serene™ Foam “Bed in a Box” 10-inch mattress, and one Iso•Cool® mattress topper.

About SleepBetter.org
Created by Carpenter Co., SleepBetter.org is dedicated to helping people sleep better. Designed as an online resource, the website creates a forum for visitors to define, discuss and discover solutions to fit their particular sleep needs. SleepBetter.org’s quest is to continually gather pertinent sleep information, then share this knowledge with the general public. The site also shares tips on the best sleep-related products, both in stores and online. SleepBetter.org has created the SleepBetter seal as a way to easily identify products recommended for their superior quality or scientifically based design. For more information, please visit www.SleepBetter.org.

About Carpenter Co.
Carpenter Co. is the largest manufacturer of comfort cushioning products in the world. The Richmond, Va.-based company manufactures a wide variety of polyurethane foam and polyester fiber products, all designed to make the world more comfortable. Born and built in the United States, Carpenter Co. has a 65-year history of designing the world’s most comfortable products and remains on the cutting edge of product development, creating innovative products that improve sleep and enhance active lifestyles. The Carpenter Co. Consumer Products Division offers a dynamic line of trusted products, including Isotonic®, ErgoFresh™, Ambient™ and Iso•Cool® by Isotonic® pillows, mattress pads and neck pillows as well as comfort technologies like Avena™ and Avela™ and new technologies like IsoFresh™. For more information, visit www.carpenter.com.