Sheltering Arms Launches New Social Media Strategy

Richmond, Virginia (May 18, 2009) – It’s possible to learn new things, even at the age of 120 years old! Sheltering Arms, Central Virginia’s premier physical therapy healthcare provider, announced that it’s launching a new social media strategy. The Richmond-based non-profit organization, which was founded in 1889, will use a variety of social media techniques to better provide information to its patients.

sheltering-armsSocial media techniques will provide patients and potential patients a number of new ways to connect with and learn about Sheltering Arms. Working to develop and carry out the new social media strategy is Metro Richmond-based Social Media PR firm EndGame Public Relations.

“In my view, a social media strategy is essential for any business, because you simply can’t reach your audience solely through the traditional media anymore” said EndGame PR President Steve Mullen. “I’m thrilled Sheltering Arms is entering the world of social media, and I’m thrilled to be working with them.”

Sheltering Arms has already launched a new YouTube channel, where videos from the organization can easily be found. Also in place is the new Sheltering Arms Facebook Fan Page, which can be found at. Next steps include creating a blog and a podcast. Future steps may include a Sheltering Arms presence on Twitter.

EndGame PR has partnered with Sheltering Arms on a variety of traditional public relations projects, beginning in the fall of 2007. Previous projects primarily involved strategic media relations.

About Sheltering Arms
Sheltering Arms helps patients find the Power to Overcome the obstacles of illness and injury with a complete range of physical rehabilitation and wellness services. To learn more about Sheltering Arms’ two hospitals and seven outpatient clinics, visit, or call 1-877-56-REHAB.

About EndGame Public Relations, LLC
EndGame Public Relations, LLC is a Social Media PR firm based in Richmond, Virginia that works to promote clients through a mix of traditional and new tactics, including media relations, crisis communications, social media strategy, blogging, web design, and corporate podcasts and web videos. For more information on EndGame PR, please visit