Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # EndGame Public Relations Public Relations and Content Creation Firm in Richmond, VA ## Sitemaps - [XML Sitemap](https://endgamepr.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Historic House Tour Provides New Opportunity to Visit American History](https://endgamepr.com/blog/2026/07/28/historic-house-tour-provides-new-opportunity-to-visit-american-history/) - (Charles City County, VA) – With America’s 250th birthday upon us, there is a renewed interest in our nation’s history. The Autumn Pilgrimage House Tour is once again providing a unique way to visit some of the most historic homes in the United States, all on one day. The tour, first held by Westover Episcopal - [Why Audio Podcasts are Better Than Video](https://endgamepr.com/blog/2025/08/12/audio-podcasts-better-than-video/) - Podcasting has officially become mainstream, but it happened in a way that many (myself included) didn't really expect. It happened due to video content. When podcasting became a thing in 2004, shows were audio only. They were literally on-demand radio shows. I began podcasting in 2007, and when I launched "Startup BizCast" that year, it - [Historic House Tour Returns With Four New Homes for 2024](https://endgamepr.com/blog/2024/07/26/historic-house-tour-returns-with-four-new-homes-for-2024/) - (Charles City County, VA) – The Autumn Pilgrimage House Tour, a tradition first organized by Westover Episcopal Church in Charles City County in 1954, is back this year and will feature seven properties, including four that have never been on the tour. Charles City County was first settled in the 1600s as colonists expanded their - [Historic House Tour Returns With New Homes for 2023](https://endgamepr.com/blog/2023/07/25/historic-house-tour-returns-with-new-homes-for-2023/) - (Charles City County, VA) – The Autumn Pilgrimage House Tour, a tradition first organized by Westover Church in Charles City County in 1954, is back this year and will feature several new homes that have never been featured on the tour. Charles City County was first settled in the 1600s as colonists expanded their footprint - [Premier Historic House Tour Returns After Two-Year Absence](https://endgamepr.com/blog/2022/07/21/premier-historic-house-tour-returns-after-two-year-absence/) - (Charles City County, VA) – The Autumn Pilgrimage House Tour, a tradition that began nearly seven decades ago, is back after a two-year absence. The tour, first held is 1954, was cancelled for the last two years due to the COVID-19 pandemic, but organizers are excited to bring it back for 2022. The Autumn Pilgrimage - [Homefix Partners to Give Elizabeth City, NC Resident a New Roof](https://endgamepr.com/blog/2021/07/07/homefix-partners-to-give-elizabeth-city-nc-resident-a-new-roof/) - (Elizabeth City, North Carolina) -- Homefix Custom Remodeling, a home improvement company with six locations across the southeastern U.S., is once again partnering with Habitat for Humanity and others to ensure a family in need has a safe home. For this latest project, Homefix provided roofing materials and professional installation from its Norfolk, Virginia location - [Three Ways COVID-19 Has Changed PR Forever](https://endgamepr.com/blog/2021/05/21/three-ways-covid-19-has-changed-pr-forever/) - Here in the United States, we are starting to see a loosening of COVID-19 restrictions, as more and more people take advantage of one of the several vaccines available. We can see a light at the end of the tunnel, but things will not just magically go back to normal. Most businesses have been changed - [Talking Podcasts, COVID-19, and Online Education With Virginia's Community Colleges](https://endgamepr.com/blog/2021/04/30/talking-podcasts-covid-19-and-online-education-with-virginias-community-colleges/) - Obviously we love the organizations we work with, and it's great when one of them takes the time to talk publicly about our projects. Virginia's Community Colleges posted on its blog today an article that talks about a number of things, and quotes EndGame PR President Steve Mullen several times in the process. The post - [EndGame PR President Launches New Sports Podcast](https://endgamepr.com/blog/2021/01/19/endgame-pr-president-launches-new-sports-podcast/) - Big news for VCU basketball fans! There's a new podcast in town. I've partnered with host George Templeton, a former Richmond Times-Dispatch sports reporter, to launch Rams Rewind, an all new show that recaps all of the action from each game. After each contest, George will break down what happened and give his opinions on - [EndGame PR Producing New Podcast Series for Global Tech Firm Unisys](https://endgamepr.com/blog/2020/04/16/endgame-pr-producing-new-podcast-series-for-global-tech-firm-unisys/) - (Richmond, Virginia) – Richmond, Virginia-based social media and public relations firm EndGame PR announced today that it’s working with global technology giant Unisys Corporation to produce an all new podcast series focused on cybersecurity. The new series is called Security in a Zero Trust World, powered by Unisys. Several episodes have already been published, and - [New Survey Results Show the Continued Growth of Podcasting](https://endgamepr.com/blog/2020/06/01/new-survey-results-show-the-continued-growth-of-podcasting/) - As the global COVID-19 pandemic entered our consciousness earlier this year, a lot of things fell by the wayside. One of those things that would normally provide a lot of talking points is the yearly Infinite Dial 2020 survey from Edison Research, which was released on March 19. The survey provides a wealth of statistics - [Don't Turn Your Podcast Into an Advertisement](https://endgamepr.com/blog/2020/09/29/dont-turn-your-podcast-into-advertisement/) - There are nearly as many different types of podcasts as there are people. Between the length of shows (anywhere from a few minutes to several hours) and the topics (you name it) there are a lot of ways to make your show stand out. But, in the end, there's just one thing you need to - [New Podcast Series Explores Programs at Virginia's Community Colleges](https://endgamepr.com/blog/2020/10/28/new-podcast-series-explores-programs-at-virginias-community-colleges/) - A new podcast series is launching this week, with a goal of exploring the wide variety of programs available through Virginia's Community Colleges. The series, hosted and produced by EndGame PR President Steve Mullen, is called Inside Virginia's Community Colleges. Season one dives into remote education, which is more commonplace due to the COVID-19 pandemic - [How to Podcast the Right Way](https://endgamepr.com/blog/2016/10/25/how-to-podcast-the-right-way/) - Podcasting is more popular than ever, with many organizations realizing it's a great way to reach people while entertaining them during their morning drive, exercising, or during downtime at work. Contrary to the title of this post, there truly is no wrong way to do podcast, but there are techniques that will help maximize the - [Do Businesses Still Need Facebook?](https://endgamepr.com/blog/2018/03/22/do-businesses-still-need-facebook/) - [Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast! To listen, click the right-facing arrow above.] Those who have been managing a Facebook page for an organization have seen their efforts become less and less fruitful over the last few years, as the social media outlet makes it painfully - [What's the Best Social Media Outlet for Your Business?](https://endgamepr.com/blog/2018/06/13/whats-the-best-social-media-outlet-for-your-business/) - [Editor's note: This blog post was turned into an episode of my podcast, Startup BizCast! To listen, click the right-facing arrow above.] One of the bigger debates I hear among clients is what social media outlet should be their primary focus. Not everyone has the time or the ability to focus on all of them, - [2020 Has Changed a Common Question](https://endgamepr.com/blog/2020/06/19/2020-has-changed-a-common-question/) - For much of your life, you may have greeted friends and family with a hearty, "How are you?" or "How's it going?" Until not so long ago, it was really just another way of saying hello, and not many people took it as an opportunity to truly discuss how they were doing. Those times have - [How Did Earned Media Help Joe Biden and How Can it Help You?](https://endgamepr.com/blog/2020/03/05/how-did-earned-media-help-joe-biden-and-how-can-it-help-you/) - In the days between former Vice-President Joe Biden winning the South Carolina primary on February 29 and the Super Tuesday primaries on March 3, we saw an interesting demonstration of the power of earned media. But, what is earned media and why should we care? Let's set the stage for what happened. Joe Biden didn't - [Organizers Unveil Autumn Pilgrimage House Tour Properties for 2019 and Introduce a Visitor from the Past](https://endgamepr.com/blog/2019/07/31/organizers-unveil-autumn-pilgrimage-house-tour-properties-for-2019-and-introduce-a-visitor-from-the-past/) - (Charles City County, VA) – For approximately 65 years, volunteers from Westover Episcopal Church in Charles City County have made it possible for visitors to tour some of the most historic homes in America, all within just a few miles of each other. This year’s tour adds several new homes, and introduces a visitor from - [Startup BizCast #106 - Rules for Social Media During a National Crisis](https://endgamepr.com/blog/2019/05/08/startup-bizcast-106-rules-for-social-media-during-a-national-crisis/) - People like to call social media the new town hall, and it truly is. Whenever there's a big news event, people hop onto sites like Facebook and Twitter to talk about it. But, what should your business do with its social media presence during a national tragedy or massive news event? In this episode of - [Give Dad the Gift He Really Wants, a Trip to the A. Smith Bowman Distillery Father's Day Festival](https://endgamepr.com/blog/2019/05/01/give-dad-the-gift-he-really-wants-a-trip-to-the-a-smith-bowman-distillery-fathers-day-festival/) - (Fredericksburg, VA) -- Father's Day gifts can be a tough nut to crack, particularly if Dad doesn't drop any hints about what he wants. A. Smith Bowman Distillery has the answer: a visit to its 8th Annual Father’s Day Festival and a chance to sample the world’s best bourbon during a full day of fun. - [What Not to Do in PR](https://endgamepr.com/blog/2019/04/12/what-not-to-do-in-pr/) - [Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast! To listen, click the right-facing arrow above.] Public relations seems like a relatively simple job, but there are so many ways you can make a mess of things, it’s not even funny. In this post, I’ll run through the different - [Startup BizCast #105 - Finding Time to Do The Work](https://endgamepr.com/blog/2019/04/10/startup-bizcast-105-finding-time-to-do-the-work/) - Having too much work is a great problem to have, until it's so much that you don't have time to actually do the work. In this episode of Startup BizCast, host Steve Mullen gives some advice on what to do when that "great problem to have" gets out of control. To ensure you don’t miss - [Startup BizCast #104 - What Not to Do in PR](https://endgamepr.com/blog/2019/03/21/startup-bizcast-104-what-not-to-do-in-pr/) - As the owner of PR and social media firm, Startup BizCast host Steve Mullen knows where a lot of the landmines are hidden in that world, and how to avoid them. In this episode, he talks about he biggest mistakes that can be made in several different areas of public relations. To ensure you don’t - [Startup BizCast #103 - Working From Home](https://endgamepr.com/blog/2019/03/07/startup-bizcast-103-working-from-home/) - Working from home is fantastic, but for many people it's a serious struggle. How do you get past the idea that there are other things you could do around the house OTHER than working? In this episode, host Steve Mullen runs down some of the problems related to having a home office, and gives some - [Startup BizCast #102 - Giving Free Advice](https://endgamepr.com/blog/2019/02/20/startup-bizcast-102-giving-free-advice/) - Have you ever gotten yourself in a long conversation with someone you thought could end up being a client, and they asked question after question about how you would handle certain situations? Have you wondered whether you should really be giving out that information for free? In this episode, host Steve Mullen talks about when it's - [Richmond Financial Advisor Publishes Book to Help Make Sense of Inheritance Chaos](https://endgamepr.com/blog/2019/03/12/richmond-financial-advisor-publishes-book-to-help-make-sense-of-inheritance-chaos/) - (Richmond, Virginia) – There is little else in life that is more painful than dealing with the illness or death of a loved one. Unfortunately, many times that experience is made worse because you must take over their financial responsibilities at the same time. It’s a responsibility that many people don’t think about when preparing - [Startup BizCast #101 - Negotiating Against Yourself](https://endgamepr.com/blog/2019/02/06/startup-bizcast-101-negotiating-against-yourself/) - Setting your prices for potential business is a hard thing, because most of the time the potential client doesn't tell you how much they're willing to pay you. So, how can you make sure you're not under-charging, or asking for so much that you don't get the work? Host Steve Mullen has some tips. To - [Startup BizCast #18 – When Not to Start a Small Business (Steve Mullen)](https://endgamepr.com/blog/2007/10/10/startup-bizcast-18-when-not-to-start-a-small-business-steve-mullen/) - In this episode of Startup BizCast, the small business advice podcast that's shorter than your coffee break, it's time to discuss when you SHOULDN'T start a small business. I give my top five reasons for not making the big leap. Hopefully no one will take this as me being negative. Small business ownership is wonderful - [Startup BizCast #100 - Where People Get Their News](https://endgamepr.com/blog/2019/01/09/startup-bizcast-100-where-people-get-their-news/) - If you want to speak to your audience through traditional media relations, advertising, or social media, you need to know where to find them. In this episode of Startup BizCast, host Steve Mullen talks about a new survey on the subject that has some groundbreaking results. If you'd like to read more about the survey, - [Social Media Overtakes Print Media: What This Means](https://endgamepr.com/blog/2019/01/08/social-media-overtakes-print-media-what-this-means/) - It was bound to happen. According to a new survey from Pew Research Center released just before the holidays, social media has for the first time surpassed print media as a go-to source of news and information. The study asked Americans where they often get their news. Here's what they said: 49% - Television33% - - [Startup BizCast #99 - Advice for Sole Proprietors](https://endgamepr.com/blog/2018/11/28/startup-bizcast-99-advice-for-sole-proprietors/) - It's tough being the owner of a micro business or sole proprietorship. In many cases, you're the only one doing the work and you don't have anyone to consult or bounce ideas off of. In this episode, EndGame PR President Steve Mullen gives advice geared directly toward this type of business. To ensure you don’t - [Does Media Relations Even Matter Anymore?](https://endgamepr.com/blog/2018/07/12/does-media-relations-even-matter-anymore/) - [Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast! To listen, click the right-facing arrow above.] It shouldn't surprise anyone to hear that newspapers, TV and radio news departments are nowhere near as influential or financially healthy as they were before social media came along. You may know someone - [Startup BizCast #98 - Are You Being Social?](https://endgamepr.com/blog/2018/11/07/startup-bizcast-98-are-you-being-social/) - Your business is probably on Facebook, Twitter, and LinkedIn. You may even be on Instagram. But, are you actually communicating, or are you just making announcements? In this episode, EndGame PR President Steve Mullen gives some advice to ensure your social media efforts truly are social. To ensure you don’t miss a single episode of - [Startup BizCast #97 - Finding Time for Social Media](https://endgamepr.com/blog/2018/10/24/startup-bizcast-97-finding-time-for-social-media/) - It's completely understandable that it's hard to find time for social media when you're a small business owner, but not doing it is a mistake. In this episode, host Steve Mullen gives some advice to streamline your business social media processes and make sure you keep up to date. To ensure you don’t miss a - [Startup BizCast #96 - Who Are Your Friends on Social Media?](https://endgamepr.com/blog/2018/10/10/startup-bizcast-96-who-are-your-friends-on-social-media/) - This episode is all about who your friends are on social media, or, more specifically, who your friends should be. Most business owners and social media managers maintain personal accounts that they don't want to (and probably shouldn't) mix with their business accounts. While they may have figured out who they should connect with in - [Startup BizCast #95 - How Not to Spread Fake News](https://endgamepr.com/blog/2018/09/26/startup-bizcast-95-how-not-to-spread-fake-news/) - Our country has a fake news problem. A lot of people use the term to describe news stories they simply disagree with, but truly the spread of incorrect news is a growing issue. As a social media manager or business owner, how do you avoid making it worse? Host Steve Mullen talks about fake news - [Startup BizCast #94 - Social Media Customer Service](https://endgamepr.com/blog/2018/09/10/startup-bizcast-94-social-media-customer-service/) - Customer service isn't something that's just done face-to-face or even over the phone anymore. Customers have more of an upper hand now, because they can broadcast their complaints to the world via Facebook, Twitter and Instagram. How do you, as a business owner or manager, deal with it? In episode 94 of Startup BizCast, host - [Startup BizCast #76 – Small Business Public Speaking (Rich Hopkins)](https://endgamepr.com/blog/2008/12/17/startup-bizcast-76-small-business-public-speaking-rich-hopkins/) - There's a large portion of the population that would probably rather take a bath in a tub full of those newly-discovered cyanide spitting pink millipedes than speak in front of a room full of people. Public speaking is one of the top fears out there, but when you're asked to talk about yourself and - [Startup BizCast #93 - Communication Across the Generations](https://endgamepr.com/blog/2018/08/13/startup-bizcast-93-communication-across-the-generations/) - In this episode, I mix it up a little and tackle a topic that's more about internal communications than PR or social media. When you have a business that employs people who may be from FOUR different generations, how do you deal with all of their different ways of communicating? In this episode, host Steve - [Startup BizCast #92 - The Basics of Crisis Communication](https://endgamepr.com/blog/2018/07/30/startup-bizcast-92-the-basics-of-crisis-communication/) - No matter what kind of business you have, there's a chance that something will happen that will lead to the media reaching out to find you for a story you didn't really want to be a part of. How you handle that is called crisis communications, and in this episode, host Steve Mullen runs through - [Startup BizCast #91 - Is Media Relations Still Worth the Time?](https://endgamepr.com/blog/2018/07/16/startup-bizcast-91-is-media-relations-still-worth-the-time/) - It's no secret that the traditional news media isn't nearly as powerful or even healthy as it was just a decade or two ago. Most people get the at least a portion of their news from social media these days. So, is it really still worth the time to try to get coverage about your - [Startup BizCast #44 – Contest Winner Announcement and Listener Advice (with co-host)](https://endgamepr.com/blog/2008/04/16/startup-bizcast-44-contest-winner-announce-listener-advice/) - This is a very special episode of Startup BizCast. Not only is it finally time to announce the winners of the Startup BizCast Small Business Week Contest, I brought in a co-host to help me with it. Plus, we get to talk about advice from our listeners! In this episode I team up with my - [Startup BizCast #45 – Small Business Contest Winner (Grant Mucha)](https://endgamepr.com/blog/2008/04/23/startup-bizcast-45-small-business-contest-winner-grant-mucha/) - It's time to hear from the winner! This week I interview Grant Mucha, the lucky winner of the Startup BizCast Small Business Week Contest. He was selected next week and wins about $2,000 worth of prizes. In episode 45, I talk with him about his business, Degrama, and how he became a small business owner. - [When to Pay Someone to Help With Your Business' Social Media](https://endgamepr.com/blog/2017/10/25/when-to-pay-someone-to-help-with-your-business-social-media/) - Social media started out easy for business owners. Back in the day, you'd open a Facebook account with the name of your business, and then go in search of "friends". Then, things got complicated. First, they said businesses couldn't have individual accounts, then they created groups, then they created pages, then they made it harder - [What To Do About Social Media Writer's Block](https://endgamepr.com/blog/2018/05/08/what-to-do-about-social-media-writers-block/) - One challenging thing about content creation for social media is that you need to have a steady stream of ideas. Whether you post once per week or once per day, you need to always be thinking about what's coming up next. But, what do you do when no ideas come to you, other than writing - [Startup BizCast #54 – Crisis Planning and Communication (Steve Mullen)](https://endgamepr.com/blog/2008/06/25/startup-bizcast-54-crisis-planning-and-communication-steve-mullen/) - Imagine the worst happens with your business -- perhaps one of your employees is caught trafficking goods from your warehouse, or one of your products is tainted and makes a whole flock of people sick. What would you do to handle the crisis? Having a crisis plan in advance can help. In this episode of - [Startup BizCast #90 - The Best Social Media Outlet for Your Business](https://endgamepr.com/blog/2018/07/02/startup-bizcast-90-the-best-social-media-outlet-for-your-business/) - I frequently have discussions with clients about which social media outlets they should be using to promote their organizations. Most small to medium-sized businesses don't have the time to focus on all of them, so how do you choose? In this episode, host Steve Mullen will give details about each of the largest social media - [Startup BizCast #8 – Small Businesses and RSS Feeds (Steve Mullen)](https://endgamepr.com/blog/2007/07/25/startup-bizcast-8-small-businesses-and-rss-feeds-steve-mullen/) - I was recently told by an acquaintance that RSS feeds have been explained to him a number of times, but despite that he still doesn't understand the technology. This isn't the first time I've heard this. RSS, or Really Simple Syndication, is a great tool for small business owners to get the word out about - [Startup BizCast #7 – Online News Release Tips from PRWeb (Jiyan Wei)](https://endgamepr.com/blog/2007/07/18/startup-bizcast-7-online-news-release-tips-from-prweb-jiyan-wei/) - I talked in episode #5 about the best places to distribute your online news release. Now it's time to talk about how to structure your release and how NOT to structure your release, so you get the most bang for your buck. As I mentioned in my episode preview, I hadn't planned to talk about - [Startup BizCast #6 – Time Management Tips for Small Business Owners (Ruth Klein)](https://endgamepr.com/blog/2007/07/11/startup-bizcast-6-time-management-tips-small-business-owners-ruth-klein/) - Each month, Discover Small Business Watch surveys small business owners. One recent edition detailed just how much small business owners work. The findings weren't horribly surprising for anyone who's ever launched their own company -- many small business owners work far too much. Much of that has to do with the nature of the beast. - [Startup BizCast #5 – Online News Release Distribution (Steve Mullen)](https://endgamepr.com/blog/2007/06/28/startup-bizcast-5-online-news-release-distribution-steve-mullen/) - In episode 5 of Startup BizCast, I go solo (i.e. without an interviewee) for a short episode to talk about online news release distribution. It's a great strategy for small business owners to distribute a release or two every month if there's something to talk about. Online distribution is a smart way to go since - [Startup BizCast #4 – Public Relations and Small Business Management (Joe Slay)](https://endgamepr.com/blog/2007/06/21/startup-bizcast-4-public-relations-small-business-management-joe-slay/) - In Episode 4 of Startup BizCast, a podcast providing small business advice and education from small business owners and other experts, we're talking about how to promote your company. Without at least a little word-of-mouth buzz, most businesses will stagnate. Unfortunately, hiring a public relations firm is out of the price range of many small - [Startup BizCast #3 – Continuing Education (Theresa Bryant)](https://endgamepr.com/blog/2007/06/14/startup-bizcast-3-continuing-education-theresa-bryant/) - Don't miss a single episode: RSS - iTunes - Blubrry - Podcast Pickle SHOW NOTES: In episode 3 of Startup BizCast, a podcast providing small business advice and education from small business owners and other experts, we're talking about how to improve yourself. Many small business owners have likely wanted to go back to school - [Startup BizCast #2 – Planning Your Business Exit (Jay Cowan)](https://endgamepr.com/blog/2007/06/04/startup-bizcast-episode-2-planning-for-your-business-exit-jay-cowan/) - Don't miss a single episode: RSS - iTunes - Blubrry - Podcast Pickle SHOW NOTES: In episode 2 of Startup BizCast, a podcast with small business advice from small business owners, we're talking about the time we all look forward to. It's the time when we can travel, or play a lot of golf, or - [Startup BizCast #1 – Introduction and Blogging Tips](https://endgamepr.com/blog/2007/05/30/introduction-to-startup-bizcast-and-blogging-tips-episode-1/) - Don't miss a single episode: RSS - iTunes - Blubrry - Podcast Pickle SHOW NOTES: Welcome to the inaugural episode of Startup BizCast, a podcast with small business advice from small business owners! Normally this podcast will feature interviews with small business owners and experts, but this episode is a bit different. I introduce the - [Organizers Unveil 2018 Autumn Pilgrimage House Tour Properties](https://endgamepr.com/blog/2018/06/25/organizers-unveil-2018-autumn-pilgrimage-house-tour-properties/) - (Charles City, Virginia) – An expert once said that school children in the Old Dominion have it easy, because the history of Virginia is basically the history of the country. Much of that history is found in the area between Richmond and Norfolk -- in particular, in Charles City County. Organizers from Westover Church, a - [Startup BizCast #89 - Tips to Beat Social Media Writer's Block](https://endgamepr.com/blog/2018/06/18/startup-bizcast-89-tips-to-beat-social-media-writers-block/) - A social media content strategy is a great idea for organizations of all sizes, but at some point or another, it's likely you'll run out of ideas of what to write about. What do you do then? Panic? Hopefully not. In this episode of Startup BizCast, host Steve Mullen gives some tips to avoid social - [EndGame PR Re-launches Dormant Small Business Advice Podcast](https://endgamepr.com/blog/2018/05/17/endgame-pr-re-launches-dormant-small-business-advice-podcast/) - (Richmond, Virginia) -- Social media PR firm EndGame PR today announced that it is re-launching a business advice podcast that has been dormant for nearly nine years. From 2007 to 2009, EndGame PR President Steve Mullen produced 86 episodes of Startup BizCast, a podcast which provided a wealth of information and advice for small business owners - [Startup BizCast #88 - Is it Time to Quit Facebook?](https://endgamepr.com/blog/2018/06/04/startup-bizcast-88-is-it-time-to-quit-facebook/) - While Facebook has been a blessing for businesses trying to build an audience, over the past few years we've seen those blessings limited as the social media giant makes it more and more obvious that it wants you to pay for the right to access your audience. In this episode of Startup BizCast, we examine - [Startup BizCast #13 – How to Write a News Release (Steve Mullen)](https://endgamepr.com/blog/2007/08/29/startup-bizcast-13-how-to-write-a-news-release-steve-mullen/) - There have been Startup BizCast episodes about how to distribute online news releases for your small business, and how to work toward getting television news coverage, but we've not discussed how to actually write a small business news release. This week I'm rectifying that problem! In episode 13, I go solo (i.e. with no interview) - [Startup BizCast #11 – Five Simple SEO Tips for Small Businesses (Steve Mullen)](https://endgamepr.com/blog/2007/08/15/startup-bizcast-11-five-simple-seo-tips-small-businesses-steve-mullen/) - I'm on vacation, but the show goes on! In this solo episode, I give five tips on improving your site's search rankings. To give you a preview (taking a suggestion from a comment on this blog), here are the tips: 1) Write good page titles 2) Maintain your website 3) Blog 4) Gather links 5) - [Startup BizCast #12 – Selling Yourself and Your Small Business (Bill Caskey)](https://endgamepr.com/blog/2007/08/22/startup-bizcast-12-selling-yourself-and-your-small-business-bill-caskey/) - Like it or not, as a small business owner you are in sales. No matter what type of business you own, you need to use sales tactics on a daily basis. In this episode, we're joined by Bill Caskey. Bill is the founder of professional sales training company Caskey Training, and co-host of the Advanced - [Startup BizCast #87 - Re-launch and Social Media Manager Advice](https://endgamepr.com/blog/2018/05/21/startup-bizcast-87-re-launch-and-social-media-manager-advice/) - It's been a long wait for Episode 87 of Startup BizCast, but that wait is over. After nine years, I'm publishing all new episodes, starting today. Startup BizCast began in 2007, and offers advice for owners of small and medium-sized businesses. This episode reintroduces the show and talks about the new direction I'm taking, and - [Startup BizCast #80 – Small Business Venture Funding (Robert Ochtel)](https://endgamepr.com/blog/2009/02/04/startup-bizcast-80-small-business-venture-funding-robert-ochtel/) - Back in the 1990s, all you needed to do if you wanted funding for your business was show up with an interesting company name and slogan ... and you'd get all you wanted. These days ... not so much. With the economy withering, so is the amount of funding available. To gain - [Startup BizCast #81 – Hiring in a Weak Economy (Brad Smart)](https://endgamepr.com/blog/2009/02/18/startup-bizcast-81-hiring-in-a-weak-economy-brad-smart/) - It's tough to hire new employees these days. It may seem like a strange statement, and it's not top on the list of concerns of most people, but it's something to consider. If you're one of the small businesses that's actually thriving in this weak economy, and you put an ad in the - [Startup BizCast #82 – The Pulse of Entrepreneurship (Chris Benjamin)](https://endgamepr.com/blog/2009/03/11/startup-bizcast-82-the-pulse-of-entrepreneurship-chris-benjamin/) - After a bit of a long hiatus, Startup BizCast is back with episode 82! In this show, we take the pulse of entrepreneurship. How are things going out there? Our guest is Chris Benjamin from Rogue CFO. He's a contract CFO, working with companies that need someone in that position, but - [Startup BizCast #83 – Tax Time in the U.S. (Ryan Thompson)](https://endgamepr.com/blog/2009/04/01/startup-bizcast-83-tax-time-in-the-us-ryan-thompson/) - It's no April Fools ... tax day in the U.S. is rapidly approaching. That means you'd better be getting to work on your tax returns. If you're not, you may need to think about filing for an extension. Our guest on this episode of Startup BizCast is Ryan Thompson from FileLater, an - [Startup BizCast #84 – Small Biz Social Media Review (Steve Mullen)](https://endgamepr.com/blog/2009/04/15/startup-bizcast-84-updated-small-biz-social-media-review-steve-mullen/) - The social media landscape changes so quickly ... almost every day! The pace of change is so fast, in fact that it's sometimes hard for professionals to keep up, let alone small business owners who have other things to worry about. For that reason, in Startup BizCast #84 I decided to revisit the - [Startup BizCast #85 – New Tech for “Old” Jobs (David Marks)](https://endgamepr.com/blog/2009/05/07/startup-bizcast-85-new-tech-for-old-jobs-david-marks/) - Between hardware like mobile phones and new social media tools, there's so much new technology coming out every day that it can be hard to keep track. If you're able to harness some of these tools, however, it can make your work more profitable and sometimes even easier. The topic of this episode - [Startup BizCast #86 – How Social Media Changed PR (Steve Mullen)](https://endgamepr.com/blog/2009/07/02/startup-bizcast-86-how-social-media-changed-pr-steve-mullen/) - There has been quite a gap between episodes 85 and 86. The reasons for that are plentiful, but one of the biggest is that I've been doing a lot of speaking engagements that have taken away the time I would normally have spent on this podcast. For this episode, I wanted to make - [Banking Veteran Enters Third Year of Improving Financial Institutions’ Bottom Lines](https://endgamepr.com/blog/2018/05/21/banking-veteran-enters-third-year-of-improving-financial-institutions-bottom-lines/) - (Richmond, Virginia) – As the rate of bank consolidations refuse to slow, financial institutions need to ensure they have the right skill sets on hand, either on staff or via outside expertise. As a result, a 25-year veteran of the banking industry finds himself in high demand as he finishes his second year working with - [Startup BizCast #47 – Business Storytelling (Casey Quinlan)](https://endgamepr.com/blog/2008/05/07/startup-bizcast-47-business-storytelling-casey-quinlan/) - I was racking my about the topic of this week's Startup BizCast, when Casey Quinlan came along. She suggested talking about business storytelling ... and I think it's a great idea. My guest this week is Casey, who is the owner of Mighty Casey Media. She says if I have to put her "in a - [Startup BizCast #79 – Twitter for Small Business Owners (Dave Saunders)](https://endgamepr.com/blog/2009/01/28/startup-bizcast-79-twitter-for-small-business-owners-dave-saunders/) - After missing a week of the show ... I'm back! This week we have our promised episode on how small business owners can use Twitter. I'm a member of the micro-blogging site and use it quite a bit, but I decided to bring in a guest who is even more immersed in the - [Autumn Pilgrimage House Tour Properties Announced for 2017](https://endgamepr.com/blog/2017/07/12/autumn-pilgrimage-house-tour-properties-announced-for-2017/) - (Charles City, Virginia) – Westover Episcopal Church, one of the oldest parishes in the nation, is pleased to announce the homes on this year’s Autumn Pilgrimage House Tour. This year’s list includes several properties not available on previous tours, including the oldest plantation in Virginia and the homes of several presidents. Each year, some of - [New Richmond Real Estate Team Focuses on Service Before, During and After the Sale](https://endgamepr.com/blog/2017/09/06/providence-hill-launch-090617/) - (Richmond, Virginia) – Founded on the belief that the relationship continues even after all the papers are signed, a new real estate team has formed in Richmond that vows to provide tailored services and expertise before, during, and after closing. Richmond REALTORS© John McGurn, Elliott Gravitt, Dawson Boyer and Jenny Brock, launched Providence Hill this - [CrossKeys Vineyards to be Included in the Governor’s Cup Case](https://endgamepr.com/blog/2018/02/28/crosskeys-vineyards-to-be-included-in-the-governors-cup-case/) - (Mt. Crawford, Virginia) – One of the Shenandoah Valley’s premier vineyards is being honored as one of the best in all of Virginia. Virginia Governor Ralph Northam announced last night that the 2015 vintage of the Ali d’Oro dessert wine, produced by CrossKeys Vineyards, will be included in the 2018 Governor’s Cup Case®, which means - [Richmond Financial Firm Re-launches with New Name and New Brand](https://endgamepr.com/blog/2018/04/10/richmond-financial-firm-re-launches-with-new-name-and-new-brand/) - (Richmond, Virginia) – One of Richmond’s only women-owned financial advisory firms is announcing some big changes this spring. Summit Financial Planning is changing its name to Summit Financial Partners. And, along with the new name comes a new look. “While the name change may be subtle, Summit Financial Partners better depicts who we are, the - [We Don't Need 280 Characters](https://endgamepr.com/blog/2017/11/09/we-dont-need-280-characters/) - It's official. Twitter has jumped the shark. Well, maybe it's not that extreme, but I fear that this latest decision won't end well for the service that's already struggling. Twitter officials announced this week that they've decided once and for all to double the number of characters allowed in a tweet, from 140 to 280. - [Can Your Business Avoid Inviting Social Media Outrage?](https://endgamepr.com/blog/2017/07/27/can-your-business-avoid-walking-into-social-media-outrage/) - Some of it is self-inflicted and some of it is unexpected, but it seems more and more these days companies are finding themselves the target of an outraged social media audience. Here are just a couple of recent examples: HBO recently announced a new show by the producers of Game of Thrones that will be set - [The Basics of Crisis Communications](https://endgamepr.com/blog/2017/07/12/the-basics-of-crisis-communications/) - Over the last week or so, we've seen the unfolding of the latest crisis in the White House, a meeting last summer taken by the president's son, Donald Trump, Jr., with a Russian who claimed to have information about Democratic presidential nominee Hillary Clinton. Whether you believe there's anything to the story or not, the - [Richmond-Area Team Finishes Successful First Year of Asset Resolution & Credit Services](https://endgamepr.com/blog/2017/03/07/santelli-sra-first-year/) - (Richmond, Virginia) – Competition among the nation’s community banks has never been greater, which means the Strategic Risk Associates (SRA) Investor Services Division led by Ray Santelli and Andy Ferguson is likely to remain busy. After more than 20 years in community banking, Santelli (former SVP for commercial lending and special assets) and Ferguson (former - [Welcome to the First Real Social Media Presidency](https://endgamepr.com/blog/2016/11/30/welcome-to-the-first-real-social-media-presidency/) - Note: This article is not meant to be a commentary on the merits of one candidate versus another. There is no doubt that Donald Trump will be a president unlike any that we've seen before. This is a thought that energizes some and frightens others. This post is designed to look at one facet of - [Why Isn't There Anything New in Social Media?](https://endgamepr.com/blog/2016/11/03/why-isnt-there-anything-new-in-social-media/) - One thing you'll hear social media "experts" (and be cautious around anyone who actually calls themselves that) tell business leaders over and over again is that you have to constantly keep an eye out for the newest thing, because you never know when the current big thing will go away. Okay ... good advice. But, where's - [AP Style ... or Not?](https://endgamepr.com/blog/2016/02/24/ap-style-or-not/) - If you've checked out the bio for me on the About EndGame PR page, you know that I started my communications career in broadcast news. I worked as a radio anchor and reporter, a TV news producer, and then as a radio news director and morning anchor. One thing you learn very quickly in broadcast - [Should "Podcasts" Be Called Something Else?](https://endgamepr.com/blog/2016/05/17/should-podcasts-be-called-something-else/) - It's no secret that podcasting, on demand audio that you can listen to on your handheld device or computer, hasn't taken off like many thought it would 10 years ago. It's certainly growing in popularity due to hit shows like Serial, but many (myself included) expected more by now. Is the problem as simple as - [Twitter Makes the Right Call in Easing Character Count](https://endgamepr.com/blog/2016/05/18/twitter-makes-the-right-call-in-easing-character-count/) - Word leaked out this week that Twitter is easing its 140-character restrictions on posts. When I first heard some time ago that they were considering this move, I thought it was insane. The character count is what makes Twitter unique and ... well ... not Facebook. But, the report on how they're going to do it - [Facebook's Latest News Feed Changes: What They Mean](https://endgamepr.com/blog/2016/07/07/facebooks-latest-news-feed-changes-what-they-mean/) - Once again, Facebook content publishers are feeling the pinch. Facebook announced last week a change in the algorithm that creates its user news feed. That change, by design, prioritizes content created by friends and family over content created by Facebook Pages. What this means is that if part of your business plan is traffic from Facebook-published content, - [Carpenter Co. and SleepBetter.org "Getting Real" About Bad Pillows](https://endgamepr.com/blog/2016/07/31/sleepbetter-bad-pillow-project-073116/) - (Richmond, VA) – After years of hearing about the terrible pillows people are trying (in most cases unsuccessfully) to use for sleep, the world’s largest maker of comfort cushion products is fed up. “It’s time that the truth was told,” said Dan Schecter, Carpenter Co. Senior Vice President of Sales and Marketing, and creator of - [Get Presidential on the 2016 Autumn Pilgrimage House Tour](https://endgamepr.com/blog/2016/06/14/2016-autumn-pilgrimage-westover/) - (Charles City, Virginia) – With the 2016 presidential election fast approaching, Westover Church, one of the oldest churches in the United States, is inviting you to learn about the presidents of the past, while celebrating some of Virginia’s most historic and unique architecture. The Autumn Pilgrimage House Tour, organized for decades by Westover Church and - [Survey Uncovers Dirty Laundry Habits on U.S. College Campuses](https://endgamepr.com/blog/2011/08/26/sleepbetter-dirtylaundry-082611/) - A recent survey from sleep tips website SleepBetter.org shows U.S. college students probably would earn poor grades for keeping their bedding clean. >> Read more - [New Game Brings Bruce Lee’s Martial Arts to Apple iPad, iPhone and iPod Touch](https://endgamepr.com/blog/2010/05/24/martial-arts-apple-app-04241/) - The new Bruce Lee martial arts fighting game, Bruce Lee Dragon Warrior, available from Apple's App Store is the first and only game at the Store to bear his name, and features motion captures from those who studied Lee's style, bringing a level of detail and 3D graphics never before seen in the genre. >> Read more - [American Sleep Association Endorses Carpenter Co. Products](https://endgamepr.com/blog/2016/03/15/american-sleep-association-endorses-carpenter-co-products/) - Richmond, Virginia (March 15, 2016) – Carpenter Co., the world’s largest maker of comfort cushion products, announced today that selected products from its line are now endorsed by the American Sleep Association (ASA). As part of the endorsement, the ASA has agreed to partner with Carpenter Co. and SleepBetter by offering medical opinions as well - [EndGame PR is now Five](https://endgamepr.com/blog/2011/02/01/endgame-pr-is-now-five/) - On January 27, EndGame Public Relations, LLC (or EndGame PR for short) turned five years old. I meant to make a bigger deal out of it than just writing a belated blog post. But, a combination of client work and other things got in the way. I'm not sad, though. Busy is good. It's always - [Two Guys, a Truck, and a Bunch of Cookies](https://endgamepr.com/blog/2008/02/06/2gt-cookie-sale-020608/) - (Sterling, VA) - Moving can be stressful no matter how much professional help you have, but there are few "stress busters" better than a cookie. Northern Virginia-based moving and storage company Two Guys and a Truck® is trying to help its clients ease the stress of relocating, while at the same time helping a local Girl Scout troop and our military men and women overseas. - [Physical Rehabilitation Healthcare Provider Using Social Media to Connect with Patients](https://endgamepr.com/blog/2009/05/16/sheltering-arms-social-media-051809/) - Sheltering Arms, Central Virginia’s premier physical therapy healthcare provider, is launching a new social media strategy with the assistance of EndGame Public Relations. - [EndGamePR.com: A Look Back](https://endgamepr.com/blog/2016/02/04/endgamepr-a-look-back/) - Today is Facebook's 12th birthday, and to celebrate, it's offering you a video of your friendships over the years. It gives you a fun way to see how much people have changed, particularly if you've been on Facebook for a long time. Last week was EndGame PR's 10th birthday, and one of the ways we celebrated was - [Happy 10th Birthday, EndGame PR](https://endgamepr.com/blog/2016/01/27/happy-10th-birthday-endgame-pr/) - On January 27, 2006, I took a step. In the grand scheme of things, it wasn't a "one giant leap" kind of step, but for me it felt that big. On that day, I started my own PR firm. I'd already been thinking about starting my own public relations firm for some time, and I'd even - [Richmond Area PR and Social Media Firm Turns 10](https://endgamepr.com/blog/2016/01/27/endgamepr-10-years/) - (Richmond, VA) -- Richmond area-based public relations and social media firm EndGame Public Relations is celebrating a decade in business this week. The firm, founded and owned by veteran communicator Steve Mullen, launched on January 27, 2006. Mullen worked in local TV and radio news starting in the early 1990's before changing careers to work - ["Serial" Saved Podcasting](https://endgamepr.com/blog/2015/11/25/serial-saved-podcasting/) - Millions of fans of the podcast series Serial (including my wife) are checking their podcasting apps daily, hoping that they'll receive a Thanksgiving present. For fans of podcasting, whether they like Serial or not, that's a wonderful thing. The NPR-produced series, which debuted in October 2014, was a spinoff of the radio program “This American Life.” It investigated - [Local And Regional Organizations Team Up To Offer Special Golf Opportunity For People With Disabilities](https://endgamepr.com/blog/2013/04/09/sheltering-arms-first-swing-040913/) - Sheltering Arms is kicking off the 2013 golf season with an exciting program designed especially for people with physical disabilities. - [SleepBetter.org and Carpenter Co. Complete Historic Pillow-in-Space Launch](https://endgamepr.com/blog/2013/09/23/sleepbetter-pillow-in-space-092213/) - SleepBetter.org reached the culmination of a summer-long program to help teach healthy sleep habits, by launching five "Pillownauts" into space. - [EndGame PR Launches Two New Client Podcasts](https://endgamepr.com/blog/2016/01/14/endgamepr-new-client-podcasts-011416/) - (Richmond, Virginia) – EndGame Public Relations, LLC, a Richmond, Virginia based social media PR firm, is pleased to announce the launch of two all new client podcast series. EndGame PR provides website and social media management, content creation, and media relations services for clients. Its podcast production service, which creates individual episodes or series for - [Frontier Academy Answers the Question “Can Millennials Be Managed?”](https://endgamepr.com/blog/2015/11/12/frontier-academy-millennials-111215/) - Millennials are taking over the workplace, but can they be managed? - [Agency & Journalism Veteran Launches Consulting Firm](https://endgamepr.com/blog/2006/01/27/agency-journalism-veteran-launches-consulting-firm/) - EndGame PR Focusing on Media Relations, Public Relations & Audio News Releases Richmond, Va - After 12 years of working for a variety of firms in radio, television, and public relations, a local communications veteran is launching his own public relations firm. EndGame Public Relations will focus on media relations, public relations, and audio news - [Sleep Information Website Says Earlier Black Friday Hours Actually Benefit Shoppers](https://endgamepr.com/blog/2012/11/20/sleepbetter-black-friday-2012/) - While a vigorous debate is underway over Black Friday shopping actually starting on Thanksgiving this year, a premier sleep news and information website says there is a big benefit for drowsy consumers. - [Sheltering Arms Celebrates 20 Years of Golfers Overcoming Disability to Continue Playing Their Favorite Sport](https://endgamepr.com/blog/2012/10/23/sheltering-arms-golf-tourney-2012-102312/) - Sheltering Arms, Central Virginia's premier physical therapy rehabilitation healthcare provider, is inviting the public to play in a very different type of golf tournament. >> Read more - [SleepBetter.org and Rhett & Link Video Reaches Six Million Milestone YouTube](https://endgamepr.com/blog/2013/01/23/sleepbetter-six-million-video-01231/) - Despite being more than two years old, the breakthrough online video "2 Guys 600 Pillows," produced by Rhett & Link and SleepBetter.org, continues to shatter milestones. - [FightSMA Hails Reintroduction of National Pediatric Research Network Act (NPRNA) in the U.S. Senate](https://endgamepr.com/blog/2013/03/01/fightsma-nprna-2013-senateintro/) - An international nonprofit leading the fight against Spinal Muscular Atrophy is asking for help in winning approval of the NPRNA in the U.S. Senate. - [RVA Has a “Secret Millionaire”](https://endgamepr.com/blog/2013/08/12/care-advantage-secret-millionaire-081213/) - Founder and CEO of Chesterfield-based Care Advantage, Incorporated Debbie Johnston will be featured on ABC’s hit TV show Secret Millionaire on Sunday, August 18. - [EndGame PR Helps Launch New Behavior Analysis Website](https://endgamepr.com/blog/2014/10/17/endgame-pr-helps-launch-new-behavior-analysis-website/) - EndGame PR is happy to announce the completion and launch of an all new website for the Virginia Association for Behavior Analysis (VABA). The organization's mission is to promote and support the practice, research and dissemination of behavior analysis throughout the Commonwealth of Virginia. Until recently, however, its website was not up to snuff. EndGame - [Prevention the Key to Eliminating Child Abuse and Neglect](https://endgamepr.com/blog/2008/03/12/family-lifeline-child-abuse-prevention/) - Richmond, Virginia (March 12, 2008) - The best way to end child abuse is to prevent it before it starts. April is Child Abuse Prevention Month, and Richmond-based nonprofit Family Lifeline is offering tips to identify the warning signs. - [First Two Guys and a Truck Franchise in Virginia Awarded to "One of the Guys"](https://endgamepr.com/blog/2008/02/06/2gt-prince-william-franchise/) - (Sterling, Virginia) - Donald Combs is a five-year employee of moving and storage firm Two Guys and a Truck®, most recently serving as Vice President of Sales. His title is changing, however ... to franchise owner! Two Guys and a Truck CEO David Underwood today announced that Combs is the new owner of the company's first Virginia franchise. - [EndGame PR Podcast Production Tackles Higher Education](https://endgamepr.com/blog/2008/01/28/epr-vhepodcast-announce-012808/) - EndGame Public Relations client release - [Don’t Feed the Cats: Trap, Neuter and Return Effort Hampered at FOX 35](https://endgamepr.com/blog/2008/07/09/save-our-shelters-dont-feed-the-cats/) - Client news release from EndGame Public Relations, LLC in Richmond, Virginia - [Cat Rescue Efforts Continue at Richmond, Virginia Television Station](https://endgamepr.com/blog/2008/08/06/save-our-shelters-fox35-cat-update/) - Client news release from EndGame Public Relations in Richmond, Virginia - [Small Business Advice Podcast Celebrates Dual Milestones](https://endgamepr.com/blog/2008/05/28/startup-bizcast-first-year-anniversary/) - Richmond, Virginia (May 28, 2008) - Small business advice podcast Startup BizCast, the show that brings listeners advice, tips, and education in less time than the average coffee break, is logging its 50th episode this week and also celebrating its first birthday. - [New Hope for Stroke Survivors](https://endgamepr.com/blog/2008/05/07/sheltering-arms-stroke-rehabilitation/) - Richmond, Virginia - Debra Owens is one of the millions of Americans learning that surviving a stroke does not necessarily mean living a life diminished by physical handicaps. May is National Stroke Awareness Month, and Richmond-based Sheltering Arms is using the occasion to highlight the new technologies improving the lives of those living in the aftermath of a stroke. - [First Annual Fighter Mom Workshop](https://endgamepr.com/blog/2008/04/05/fightsma-fightermom-friday-2008/) - NEW YORK, New York -- A special day-long workshop for mothers fighting diseases and health challenges that face their children will be held on Friday, May 9, 2008, from 8 a.m. to 5 p.m., at the New York Palace Hotel in New York City. - [Thousands of Dollars in Prizes at Stake During Small Business Week Contest](https://endgamepr.com/blog/2008/03/19/startup-bizcast-small-business-week-contest/) - In each of its 40 episodes, small business podcast Startup BizCast has given valuable advice to entrepreneurs and owners of small businesses. National Small Business Week is April 21-25 in the United States, and as part of that celebration, Startup BizCast will not only be giving advice, but will also be giving away valuable prizes designed to help entrepreneurs. - [Free Screenings to Help Richmonders Avoid Dangerous Falls](https://endgamepr.com/blog/2008/03/13/shelteringarms-brain-injury-month-031308/) - Richmond, Virginia (March, 2008) - In 2006, the last year for which complete statistics are available, falls accounted for 40% of all hospitalizations due to injury. In fact, falls are the leading cause of injury hospitalization and are also the leading cause of traumatic brain injury. Many falls are avoidable, and Sheltering Arms this month is teaming with the Brain Injury Association of Virginia (BIAV) to hold free "Fall Prevention Screenings" aimed at helping people identify and prevent their causes. - [Moving and Storage Firm Two Guys and a Truck Adds to Executive Team](https://endgamepr.com/blog/2008/08/12/2gt-newhire-controller-081308/) - EndGame Public Relations client news release - [Golf Extravaganza Provides Fun and "Different Strokes"](https://endgamepr.com/blog/2008/08/14/sheltering-arms-rehabweek2008-golf-081408/) - (Richmond, Virginia) - Golfers and non-golfers alike are gearing up for a day of fun and education at the Crossings Golf Club in Glen Allen on September 21, 2008. The 16th Annual Different Strokes Golf Extravaganza is just one of the several activities planned by Sheltering Arms for the 2008 National Rehabilitation Awareness Week. - [Veteran Business Owner Partners in Purchase of Richmond Two Guys and a Truck Franchise](https://endgamepr.com/blog/2008/09/03/2gt-richmond-franchise-090308/) - Richmond, Virginia (September 3, 2008) - Dave Tindall wants you to have a "clean" moving day, and he has the means to make it happen! Mr. Tindall is the new co-owner of the Richmond franchise of moving and storage firm Two Guys and a Truck®. He's also the owner of Maid to Perfection® of Richmond, a residential and commercial cleaning service. - [Virginia Man To Explain How He Gained "The Power to OverCome"](https://endgamepr.com/blog/2008/09/09/sheltering-arms-rehabweek2008-gala-090908/) - Richmond, Virginia (September 09, 2008) - William and Mary graduate and Bridgewater, Virginia native Josh Sundquist knows a lot about "the power to overcome". At the age of nine, he lost one of his legs to a form of bone cancer. Now, at the age of 24, he's been a member of the U.S. Paralympic Ski Team and is an author, motivational speaker, and the founder of an online community for amputees. Sundquist will use his own brand of inspiration through humor to tell his story at this year's Celebration of the Power to Overcome fundraising gala, organized by Sheltering Arms. - [Westover Church 2008 Autumn Pilgrimage House Tour](https://endgamepr.com/blog/2008/08/06/westoverchurch-house-tour-2008/) - Westover Church client news release on EndGame Public Relations News. - [Bridal Attire Web Site Picks EndGame PR](https://endgamepr.com/blog/2008/10/28/powd-newclientrelease-102808/) - Richmond, Virginia (October 28, 2008) - EndGame Public Relations President Steve Mullen announced today that PreOwnedWeddingDresses.com, a website that connects buyers and sellers of new, sample and used designer wedding dresses, has retained his firm to provide SEO PR services. - [Record Growth for PreOwnedWeddingDresses.com](https://endgamepr.com/blog/2008/10/29/powd-q3results/) - Toronto, Ontario (October 30, 2008) - Pointing to the economy as one reason, the owner of the premier site on the web for new, sample, and used designer wedding dresses is announcing a record-setting third quarter. PreOwnedWeddingDresses.com, which connects buyers to sellers of high quality dresses, broke its own record for traffic, dresses listed, and gowns sold. - [RAR Picks EndGame PR for Web Design and Podcast Production](https://endgamepr.com/blog/2008/10/29/rar-newclientrelease-102908/) - Richmond, Virginia (October 29, 2008) - EndGame Public Relations President Steve Mullen announced today that Central Virginia's largest trade organization, the Richmond Association of Realtors (RAR), has retained his firm for podcast production and web design services. - [Sheltering Arms One of the Best Places to Work in Healthcare](https://endgamepr.com/blog/2008/09/16/sheltering-arms-healthcare100-091608/) - Richmond, Virginia (September 16, 2008) - Sheltering Arms, Central Virginia's premier physical rehabilitation provider, announced today that it has been named as one of the 100 Best Places to Work in Healthcare. Sheltering Arms is the only Virginia physical rehabilitation facility included on the list, and is the only healthcare provider of any kind from the Richmond area to be given the honor. Modern Healthcare, one of the leading online and print sources of healthcare business news, compiled the national list. The list recognizes workplaces in healthcare that enable employees to perform at their optimum level to provide patients and customers with the best possible care and services. - [A Celebration of a Richmond Institution](https://endgamepr.com/blog/2009/01/22/sheltering-arms-120-anniversary-012209/) - This year, physical therapy healthcare provider Sheltering Arms, which was born in the post-Civil War Reconstruction era, turns 120 years old. - [Spinal Muscular Atrophy Nonprofit FightSMA Offers Free Conference Webcast](https://endgamepr.com/blog/2009/04/16/spinal-muscular-atrophy-nonprofit-fightsma-offers-free-conference-webcast/) - Traveling with a sick child is always difficult, even when the trip in question involves learning more about the child's illness. That difficulty has only been amplified by the current state of the economy. For that reason, Fight SMA (http://www.fightsma.org) is providing a free live webcast of two seminars from this year's Family and Friends Annual Spinal Muscular Atrophy Conference in Washington D.C. - [2009 Fight SMA Conference a Success](https://endgamepr.com/blog/2009/04/30/2009-spinal-muscular-atrophy-conference-a-success/) - Another Big Year for Fight SMA's Annual Spinal Muscular Atrophy Conference (Richmond, VA) -- The 2009 version of "The Good Fight", Fight SMA's Annual Spinal Muscular Atrophy Conference, wrapped up on Tuesday, April 28, and it was another successful year! Here are a few of the highlights: 20 researchers and two additional graduate students from - [Consumer Research Firm Reveals Hidden Brand Emotions](https://endgamepr.com/blog/2009/05/13/experiemotive-analytics-hidden-brand-emotions-051409/) - Consumer Research Firm's Technique Reveals Hidden Brand Emotions May 14, 2009 (St. Louis, MO) - It's not unusual for companies to conduct research to find out what potential customers "think" of a new product or corporate brand. But, until recently, it wasn't easy to find out what those potential customers are truly "feeling". A St. - [Must-Attend Events for Middle and High School Athletes](https://endgamepr.com/blog/2009/05/19/acceleration-richmond-combine-051909/) - Must-Attend Events for Middle and High School Athletes Richmond, Virginia (May 19, 2009) - College athletics are more competitive than ever, which means athletes need to stand out from the crowd. On Saturday, May 30, 2009, Acceleration Richmond will hold several events to help athletes and their parents learn how to do just that. First, - [New Fight SMA Web Video Updates the State of Spinal Muscular Atrophy Research](https://endgamepr.com/blog/2009/06/16/fight-sma-conference-video-061609/) - Video from Fight SMA's 2009 Annual Spinal Muscular Atrophy Conference is now available online. - [Westover Church Announces 2009 Autumn Pilgrimage House Tour](https://endgamepr.com/blog/2009/08/04/westoverchurch-2009-housetour-080409/) - Westover Church's 15th Autumn Pilgrimage House and Garden Tour in Charles City County will be held Saturday, September 26, 2009, from 9 a.m. to 5 p.m. - [TV Documentary Marks Rehabilitation Awareness Week](https://endgamepr.com/blog/2009/08/27/shelteringarms-documentary-082709/) - Television viewers in Richmond will be treated in September to three such stories about patients of Sheltering Arms who learned the Power to Overcome. A half-hour documentary about the patients’ recovery from health challenges and disability and how that recovery was achieved will air on three area television stations during the month. - [Thousands Use Twitter to Support Spinal Muscular Atrophy Research](https://endgamepr.com/blog/2009/09/10/fight-sma-tweet-for-a-cure-021009/) - With a Twitter application called 'Tweet for a Cure' and the help of thousands of Twitter users, Bill Strong making progress in his quest to find a cure for spinal muscular atrophy. - [NVALEO CEO to Discuss Internet TV Tech](https://endgamepr.com/blog/2009/09/16/nvaleo-ceo-event-09160/) - NVALEO CEO to Discuss Internet TV Technology at Upcoming Event Richmond, Virginia (September 16, 2009) – We’re living in the early stages of a revolution in the way television content is delivered. The future will not include a near monopoly by the cable and satellite television companies, but rather strong competition from the Internet. The - [EndGame PR Tapped for Life-Saving Health Info Card](https://endgamepr.com/blog/2009/10/20/memi-tech-partnerannounce-102009/) - Richmond, Virginia-based Social Media PR firm EndGame Public Relations has been tapped by Kentucky-based MEMI Tech, LLC to promote the new life-saving new health information storage card, 911 Medical ID™. - [Sheltering Arms Helps Patients Connect with Families Despite H1N1 Restrictions](https://endgamepr.com/blog/2009/10/26/shelteringarms-h1n1-webcams-10260/) - This season’s H1N1 outbreak has led area hospitals to take measures to keep patients safe. Sheltering Arms, in turn, has come up with a creative solution involving webcams. - [New USB Health Information Card Aims to Save Lives, Time and Money](https://endgamepr.com/blog/2009/11/05/911-medical-id-110509/) - 911 Medical ID, the world's thinnest USB health information storage device, stores all of your important health information securely in your wallet - [SleepBetter.org Offers Holiday Stress Sleep Tips](https://endgamepr.com/blog/2009/12/08/sleepbetter-holiday-stress-120809/) - Holiday stress can lead to not getting a good night's sleep. SleepBetter.org is offering a series of tips to help you sleep better during this festive season. - [New Portable Personal Health Record (PHR) Card is a Life Saving Last Minute Holiday Gift](https://endgamepr.com/blog/2009/12/08/911medicalid-holiday-gift-120809/) - The new 911 Medical ID™ card provides the security of personal medical information that can be carried as easily as a credit card, and is a great present for travelers, seniors, caregivers, parents, students, the chronically ill, and many others. >> Read more… - [Henrico Business Leaders Provides Forum for Communication](https://endgamepr.com/blog/2010/01/05/hbl-announce-010510/) - A new organization is launching in Henrico County, with a goal of creating opportunities for face-to-face conversations between business owners, residents, and government leaders. >> Read more… - [Maker of Revolutionary Portable Personal Health Record Unveils New 911 Medical ID Medallion](https://endgamepr.com/blog/2010/01/22/911medicalid-medallion-launch-012510/) - The new 911 Medical ID Medallion portable personal health record (PHR) is designed to be worn around the neck, and is perfect for use by the elderly, disabled and children. - [Sleep Tips Web Site SleepBetter.org to Release “My Sleepy Valentine Survey”](https://endgamepr.com/blog/2010/01/27/sleepbetter-valentines-survey-012710/) - Sleep tips web site SleepBetter.org conducted a national poll of American couples to spotlight the importance of better sleep for better relationships. - [Sheltering Arms Awarded Prestigious Accreditation for Stroke Care](https://endgamepr.com/blog/2010/02/02/sheltering-arms-stroke-accreditation-020210/) - The Sheltering Arms Hospital has been given a rare honor that reinforces the high level of care its Inpatient Rehabilitation teams give to patients every day. >>Read more - [Sleep Expert on "Sleep Talkin' Man:" It Could Happen To You](https://endgamepr.com/blog/2010/02/05/sleepbetter-sleep-talkin-man-020510/) - Noted sleep expert and SleepBetter.org contributor Dr. Michael J. Breus, PhD comments on a nighttime chatterbox who has become an Internet sensation. >> Read more - [Sheltering Arms Collaborates with National Firm to Offer Unique Rehabilitation Service](https://endgamepr.com/blog/2010/03/04/sheltering-arms-healthpro-announce-030410/) - Richmond-based Sheltering Arms is announcing a partnership with a nationally-recognized firm that's designed to provide a number of new services for patients. - [Five Spring Cleaning Sleep Tips from SleepBetter.org](https://endgamepr.com/blog/2010/03/16/sleepbetter-spring-sleep-031610/) - SleepBetter.org says if you want to improve your quality of sleep this coming spring, then it's time for spring cleaning. >> Read more - [Sheltering Arms and Lucy Corr Village Team Up](https://endgamepr.com/blog/2010/03/16/sheltering-arms-lucy-corr-village-031610/) - Lucy Corr Village, a highly regarded skilled nursing facility in Chesterfield County, has selected Sheltering Arms Physical Rehabilitation Centers as the provider of their therapy services. >> Read more - [Last-Minute Tax Filing Tip: Get a Good Night's Sleep](https://endgamepr.com/blog/2010/04/07/sleepbetter-tax-stress-040710/) - Sleepless nights won't get your taxes to the I.R.S. any quicker. Sleep tips web site SleepBetter.org provides some tips to ensure you stay rested while paying the tax man. >> Read more - [CML HealthCare and FightSMA Canada Join Forces](https://endgamepr.com/blog/2010/04/28/fight-sma-canada-cml-healthcare-042810/) - CML HealthCare of Mississauga, Ontario has partnered with FightSMA Canada, a chapter of Richmond-based FightSMA nonprofit organization, to find a cure for spinal muscular atrophy (SMA), the leading genetic cause of death among children under the age of two. >> Read more - [FightSMA Canada, CML HealthCare and The Children’s Hospital of Eastern Ontario Foundation Unite to Provide $500,000 Research Grant](https://endgamepr.com/blog/2010/04/28/fightsma-canada-grant-042810/) - FightSMA Canada, a chapter of the Richmond-based FightSMA nonprofit organization has been awarded C$500,000 in grants from CML HealthCare of Mississauga and the Children’s Hospital of Eastern Ontario (CHEO) to advance spinal muscular atrophy (SMA) research. >> Read more - [The Perfect Gift for Mother's Day: Sleep](https://endgamepr.com/blog/2010/04/29/sleepbetter-mothersday-042910/) - Searching for the PERFECT gift for Mom on Mother's Day? What about giving her the gift of sleep? >> Read more - [Sheltering Arms Wins Two National Awards & Three Statewide Awards](https://endgamepr.com/blog/2010/05/13/sheltering-arms-asterawards-051310/) - Richmond’s premier physical therapy and rehabilitation healthcare provider has been notified this week that it has won two national awards and three statewide awards. >> Read more - [FightSMA Awards $250,000 Grant to Gene Researcher at The Ohio State University](https://endgamepr.com/blog/2010/05/19/fightsma-ohio-state-grant-051910/) - FightSMA, a nonprofit dedicated to developing a treatment for the deadly childhood crippler spinal muscular atrophy (SMA), is awarding a $250,000 research grant to Dr. Brian Kaspar, a principal investigator at Nationwide Children's Hospital and associate professor of The Ohio State University. >> Read more - [A Good Night's Sleep Can Help Reduce June Wedding Planning Stress](https://endgamepr.com/blog/2010/06/08/sleepbetter-june-weddings-0610/) - A leading sleep advice web site is offering tips to help brides and grooms cope with the strain >> Read more - [Sleep Tips Web Site SleepBetter.org Expands The Bedtime Stories Project](https://endgamepr.com/blog/2010/06/16/sleepbetter-bedtimestories-expand-061610/) - SleepBetter.org, the web's premier source for news, tips, and information on how to sleep better, announced today that it is expanding its program to teach parents how to help their children settle down for a good night's sleep. - [Sheltering Arms South Awarded Prestigious Accreditation for Stroke Care](https://endgamepr.com/blog/2010/06/29/sheltering-arms-stroke-accredit-south-062910/) - Sheltering Arms Hospital South has received a 'Disease-Specific Care Certification' in Stroke Rehabilitation through The Joint Commission. >> Read more - [Summertime in a Weak Economy: How to Sleep Better](https://endgamepr.com/blog/2010/07/07/sleepbetter-summer-sleep-070710/) - The heat and humidity are bad enough. Add extended daylight hours and the urge to save money by skimping on air conditioning, and the challenge of getting good rest in the summertime is amplified. >> Read more - [Fight SMA Launches Gene Therapy Fundraising Campaign: "Realizing the Dream"](https://endgamepr.com/blog/2010/07/07/fightsma-realizing-the-dream-070710/) - Richmond-based FightSMA announced today a new fundraising campaign for SMA gene therapy, “Realizing the Dream.” >> Read more - [Back-to-School Sleep Loss Can Lead to Unnecessary Stress](https://endgamepr.com/blog/2010/08/09/sleepbetter-back-to-school-080910/) - This is a season of transition for families, especially families with children headed to college. Sleep tips website SleepBetter.org offers ideas to help families cope and kids get ready. - [Use Autumn as a Reason to Take a Sleep Inventory](https://endgamepr.com/blog/2010/09/10/sleepbetter-fall-sleep-inventory-091010/) - As families across the country get back into a normal school-year rhythm, new studies are pointing to the importance of good sleep in health maintenance. Sleep tip website Sleepbetter.org offers ideas for a better night’s rest. >> Read more - [Sheltering Arms Named one of the Top Places to Work in Healthcare](https://endgamepr.com/blog/2010/09/16/sheltering-arms-modern-healthcare-091610/) - Sheltering Arms, Central Virginia's premier physical therapy healthcare provider, announced today that it has been named once again to the Modern Healthcare list of Best Places to Work in Healthcare. >> Read more - [18th Annual Sheltering Arms Golf Tourney to Raise Money for Therapy Aid for Challenged Golfers](https://endgamepr.com/blog/2010/09/29/sheltering-arms-golf-tourney-093010/) - Sheltering Arms announces details of its 18th annual Different Strokes Golf Extravaganza, raising money for the purchase of an innovative new tool for its Adaptive Golf Program. >> Read more - [Sheltering Arms Adds Established Physical Therapy Practice](https://endgamepr.com/blog/2010/09/30/sheltering-arms-pt-works-acquisition-093010/) - Sheltering Arms Physical Rehabilitation Centers is acquiring the established practice of PT Works, LLC in Richmond’s far West End. >> Read more - [Why replace your favorite pillow? Answer: dust mites, bacteria, fungi, and mold](https://endgamepr.com/blog/2010/10/06/sleepbetter-favoritepillow-100610/) - Most people don’t give it a second thought, but the pillows on which we spend a third of our life gradually absorb body oils, making them a breeding ground for odor-causing bacteria and allergy-triggering dust mites. >> Read more - [Sheltering Arms Honoring More Than 50 Years of Service By Richmond Artistic Icons](https://endgamepr.com/blog/2010/10/13/sheltering-arms-balrenderings-101310/) - Sheltering Arms is announcing the celebration of five decades of artwork produced by Richmond artistic icons Robert Watkins and deVeaux Riddick for Sheltering Arms' biggest and longest-running annual fundraiser. >> Read more - [Pioneering Rehab Technology Installed at Sheltering Arms](https://endgamepr.com/blog/2010/11/09/shelteringarms-zerog-110910/) - Sheltering Arms is the first in the nation to purchase and install a new breakthrough in rehabilitative therapy that's designed to help patients regain the ability to walk. >> Read more - [Enjoy the Thanksgiving Feast, But Don’t Let it Ruin Your Sleep](https://endgamepr.com/blog/2010/11/18/sleepbetter-thanksgiving2010-111810/) - Millions of Americans will sit down to a traditional Thanksgiving feast this month, but what you eat, when you eat, and what you do after the meal could have a big impact on your next bedtime. >> Read more - [Statistics Show We Should Resolve to Sleep Better in 2011](https://endgamepr.com/blog/2011/01/10/sleepbetter-newyears-resolution-010711/) - When it comes to getting a good night’s sleep, scientists say there’s no “magic number” of sleep hours to ensure proper rest for everyone. But, as the 2011 dawns and individuals go about making and trying to keep their new year's resolutions, it's clear that one resolution nearly all of us should make is to get a better night's sleep. >> Read more - [How "Groundhog Day" Can Help Improve Sleep](https://endgamepr.com/blog/2011/02/02/how-groundhog-day-can-help-improve-sleep/) - Believe it or not, lessons from the movie "Groundhog Day" could improve the quality of the rest that everyone needs. >> Read more - [FightSMA Marks 20th Birthday with New Home on the Web](https://endgamepr.com/blog/2011/02/18/fightsma-weblaunch-021811/) - Recognizing the need for information on spinal muscular atrophy (SMA) FightSMA, an international nonprofit organization dedicated to finding a cure for SMA, is announcing the launch of its all new website, http://www.fightsma.org. >> Read more - [Sheltering Arms Launching New High-Tech Walking Rehab Center](https://endgamepr.com/blog/2011/02/28/sheltering-arms-iwalk-launch-022811/) - Sheltering Arms is launching the iWALK Recovery Center, a first-in-the-nation collection of rehabilitation technology that will be used by expert clinicians to help patients discover the power to overcome disability. >> Read more - [Hundreds of Hours of "March Madness" Can Ruin Your Sleep](https://endgamepr.com/blog/2011/03/01/sleepbetter-marchmadness-030111/) - For millions of American sports fans, the NCAA men’s basketball tournament is must-see TV. But with games on the air at all hours of the day and night, fans might be tempted to ignore their regular sleep patterns. >> Read more - [Sleep Tips Website Giving Away Free Pillows to College Students](https://endgamepr.com/blog/2011/03/25/sleepbetter-pillowcollect-032511/) - SleepBetter.org is conducting an ambitious scientific study of pillows and mattress pads belonging to enrolled college students, and they're going to give away FREE bedding in the process. >> Read more - [Richmonder Chosen to Represent Stroke Victims Nationwide](https://endgamepr.com/blog/2011/05/03/sheltering-arms-faces-of-stroke-050311/) - Jamaal Williams doesn't fit the profile of a typical stroke victim, but now the Richmond resident will represent stroke victims across the country as part of a program from the National Stroke Association. >> Read more - [Spinal Muscular Atrophy Experts Answering Questions Online on May 5, 2011](https://endgamepr.com/blog/2011/05/04/fightsma-conference2011webcast-050311/) - The 2011 FightSMA Annual Conference, the Good Fight, is underway at the L’Enfant Plaza Hotel this week, and spinal muscular atrophy experts are gearing up to participate in a one-of-a-kind webcast. >> Read more - [College Homecomings Shouldn't Endanger Your Sleep](https://endgamepr.com/blog/2011/05/18/sleepbetter-college-students-home-051811/) - Millions of American families are welcoming home college students this month for summer break. The homecoming could be unsettling for family sleep patterns, but sleep tips website Sleepbetter.org offers some advice for coping. >> Read more - [Sheltering Arms Brings Pioneering Rehab Technology to U.S.](https://endgamepr.com/blog/2011/07/14/sheltering-arms-valedomotion-070911/) - Sheltering Arms announced this week that is has been selected as one of the first United States clinical reference users for the Valedo™Motion lower back pain therapy device from Hocoma. >> Read more - [Sleep Tips Website Says for Better Sleep, Don't Jump on a Chemical Roller Coaster](https://endgamepr.com/blog/2011/07/15/sleepbetter-chemicalsleep-071511/) - One of the web's premier sleep websites is recommending against the use of products that claim to give you a jolt of energy, or relax after a long day. >> Read more - [SleepBetter.org Sleep Expert Calls for Sleep Testing During ADHD Diagnosis](https://endgamepr.com/blog/2011/09/26/sleepbetter-adhd-sleep-092611/) - New research indicates millions of children may be misdiagnosed with ADHD, and a sleep expert working with sleep advice website SleepBetter.org is calling for mandatory tests to avoid unnecessary medication. >> Read more - [SleepBetter.org Warns Seasonal Changes Can Bring Sleep Problems](https://endgamepr.com/blog/2011/10/19/autumn-sleep-sleepbetter-101911/) - Golden autumn afternoons, fall foliage and cooler temperatures are a welcome change for most people after a long hot summer, but they can also bring sleep problems. >> Read more - [Sleep Expert Provides Advice to “Fall Back” Gently & Survive the Winter Months](https://endgamepr.com/blog/2011/11/03/sleepbetter-fall-back-110311/) - SleepBetter.org's medical sleep expert gives advice on how to survive the fall time change and the long dark winter months. >> Read more - [SleepBetter.org's “Sleep M.D.” Provides Her Top Holiday Sleep Tip: Avoid the Alcohol](https://endgamepr.com/blog/2011/12/16/sleepbetter-holiday-sleep-121611/) - Medical sleep doctor and contributor to SleepBetter.org, Lisa Shives, gives her most important tip on sleeping well this holiday season. >> Read more - [FightSMA Names New Executive Director; Relocates Headquarters to Nation’s Capital](https://endgamepr.com/blog/2012/01/19/fightsma-newexecdir-011812/) - International nonprofit FightSMA is naming a new executive director and moving its headquarters from Richmond, Virginia to Washington D.C. >> Read more - [Virginia Retailers Gather at General Assembly with Sales Taxes on Their Minds](https://endgamepr.com/blog/2012/01/31/vrma-ga-day-2012-013112/) - Business owners from across the commonwealth descend on the General Assembly to discuss concerns with their local representatives. Top of their mind is sales tax fairness. >> Read more - [Sheltering Arms Releases First Super Bowl Commercial](https://endgamepr.com/blog/2012/02/02/sheltering-arms-sb-commercial-0202212/) - Central Virginia's premier physical rehabilitation healthcare provider, Sheltering Arms, this year is premiering its very first Super Bowl commercial. >> Read more - [Sleep Expert Says For Some Relationships, Sleeping Apart is Better](https://endgamepr.com/blog/2012/02/10/valentinesday-sleepbetter-021012/) - A leading sleep expert says that for many who are in committed relationships, sharing a bed may not be the best thing. >> Read more - [VRMA Hails End to Amazon Sales Tax Loophole](https://endgamepr.com/blog/2012/02/23/vrma-salestaxagreement-022212/) - Virginia Retail Merchants Association (VRMA) is celebrating the end of a loophole that gave online giant Amazon.com an unfair competitive advantage in the commonwealth. >> Read more - [Sleep Expert Says The Arrival of Spring Means More Daylight and Improved Sleep Patterns](https://endgamepr.com/blog/2012/03/20/sleepbetter-spring-042012/) - Spring is here, and a sleep expert for SleepBetter.org says it's a great opportunity to get the extra sunlight you need to reset your body clock. >> Read more - [VRMA Celebrates Signing of Amazon Sales Tax Bill](https://endgamepr.com/blog/2012/04/09/vrma-sales-tax-bill-signing-040912/) - Governor Bob McDonnell has signed the sales tax fairness bill into law, bringing sales tax equality to the Commonwealth. >> Read more - [Sheltering Arms Holds Clinics to Teach Golf to the Physically Challenged](https://endgamepr.com/blog/2012/05/09/sheltering-arms-golf-clinics-050812/) - The Adaptive Golf Program from Sheltering Arms is holding golf clinics that could help change lives. >> Read more - [Sleep Tips Website Advises Giving Sleep to Mom for Mother's Day](https://endgamepr.com/blog/2012/05/09/sleepbetter-mothers-day-050812/) - As Mother’s Day gifts go, candy and flowers are fine, but a leading sleep tips website suggests that mom would really appreciate the chance to recharge her natural batteries more regularly. >> Read more - [New Professional Organizing Company In Mechanicsville, Virginia Spreads Its Wings](https://endgamepr.com/blog/2012/05/15/neatest-nest-launch-051512/) - Neatest Nest, a new Professional Organizing company in Mechanicsville, Virginia, is launching to help organize your life and share ideas and tips to keep your home or small business office in order. >> Read more - [New Rules to Impact How Virginia Businesses Pay Taxes](https://endgamepr.com/blog/2012/06/20/electronic-tax-filing-vrma-062012/) - In a move that's sure to surprise at least a few Virginia retailers, the state government announced recently that it will only accept electronic payments of sales tax. >> Read more - [FightSMA Announces Introduction in the House of Rep. of the National Pediatric Research Network Act (NPRNA)](https://endgamepr.com/blog/2012/07/20/fightsma-nprna-072012/) - A bill to authorize the National Institutes of Health (NIH) to support the creation of up to 20 pediatric research consortia focused on diseases such as spinal muscular atrophy (SMA) was introduced in the U.S. House of Representatives. >> Read more - [FDA Week: Pediatric Rare Disease Group Works To Advance Clinical Research Bill](https://endgamepr.com/blog/2012/08/24/fightsma-nprn-fdaweek-08-24-12/) - FDA Week, a Washington, D.C. newsletter, provides coverage of the National Pediatric Research Network Act, a bill designed to help speed a cure for a number of diseases that is backed by FightSMA. >> Read more - [SleepBetter.org: Sleeping Better Can Make Cold and Flu Season Much Easier](https://endgamepr.com/blog/2012/10/11/sleepbetter-cold-flu-101112/) - Sleep news and information website SleepBetter.org warns that if you want to avoid colds and flus this winter, getting a good night's sleep is a good first step. >> Read more - [Will Tomorrow's Teens Know Facebook?](https://endgamepr.com/blog/2015/05/07/will-tomorrows-teens-know-facebook/) - I had an interesting conversation with my (nearly) 13 year old daughter in the car yesterday. Her: My kids won't know anything about Facebook. Me (after choking at the idea of my daughter having kids): Maybe not, but why do you say that? Her: It's going to be so old by then. It will be - [Facebook Ad Dollars More Important Than Ever](https://endgamepr.com/blog/2015/04/23/facebook-ad-dollars-more-important-than-ever/) - Ever since becoming a publicly traded company (and thus being more focused on the bottom line) Facebook has been pushing brands more and more toward what is now becoming inevitable -- you have to spend at least a little advertising money to get your message to your audience on the social media giant. Facebook announced - [Expect to Lose Some "Likes" Soon](https://endgamepr.com/blog/2015/03/06/expect-to-lose-some-likes-soon/) - If you manage a Facebook Page and pay at least a little attention to how many "likes" you have, expect to see your numbers going down in the coming weeks. Facebook announced that they'll be doing an "audit" of the social media site, and removing "likes" that come from people whose accounts have been voluntarily - [Facebook Page Changes Will Force Move to More Quality Content](https://endgamepr.com/blog/2014/11/18/facebook-page-changes-will-force-move-to-more-quality-content/) - Social Media Managers for brands across the world are evaluating their strategies right now, as Facebook recently dropped a bomb that will change how some are doing business on the world's largest social media site. The move, which was posted on Facebook's news blog, will cut some social media marketers off at the knees, and will - [Foursquare Launches Swarm, and Kills the Fun of Checking In](https://endgamepr.com/blog/2014/05/22/foursquare-swarm-launch/) - All good things must come to an end. We've slowly seen Facebook become less fun, Twitter is too crowded to keep straight, and Google+ ... well, it was never all that good to begin with. The latest example of good things coming to an end is the changes that have come to Foursquare. Foursquare was - [Is News Release Distribution for SEO Dead?](https://endgamepr.com/blog/2013/09/26/is-news-release-distribution-for-seo-dead/) - The days of pseudo-news releases that are purely SEO tools are dead and should be buried. The public relations and SEO PR worlds are still reeling a bit after the big changes that came in Google's latest algorithm update, dubbed Penguin 2.0. Simply put, they have changed the role of the news release, or - [5 Ways to Engage And Grow Your Facebook Audience](https://endgamepr.com/blog/2013/08/01/5-ways-to-engage-and-grow-your-facebook-audience/) - If you manage a Facebook Page for your business or organization, you've surely noticed that not all of the people who "liked" your page see every update. Even taking away the fact that not everyone is on Facebook on any given day when you post, the amount of people who have your update show up - [Why Do Facebook Ads Bother People?](https://endgamepr.com/blog/2013/05/28/why-do-facebook-ads-bother-people/) - Why do people worry about Facebook advertising? Currently, there are two types of Facebook ads. One is a small ad that promotes a Facebook page or possibly a regular non-Facebook website. These can be found on the right side of your news feed. The second type of ad is a promoted post. This appears in - [A Primer for Instagram: Social Media for Elementary Schoolers](https://endgamepr.com/blog/2013/04/22/a-primer-for-instagram-social-media-for-elementary-schoolers/) - I went down the Instagram rabbit hole today. I figured it was just time. Previously, I'd learned enough about it to be able to speak semi-intelligently about it if needed. However, I'd never felt the need to use it and its use never came up for a client. I never like being a late adopter, so - [Who Are the Millennials?](https://endgamepr.com/blog/2013/04/18/who-are-the-millennials/) - As a member of the Generation of X, I feel like I know a little bit about people my age. The generation before us, the Baby Boomers, have been written about far too much, so everyone knows about them (and is probably sick of them). However, who are the Millennials? This generation, whose parents are - [Five Rules for Social Media Brand Management During a National Crisis](https://endgamepr.com/blog/2013/04/16/five-rules-for-social-media-in-a-national-crisis/) - Before I get too far into this topic, I want to say that my thoughts and prayers are with the victims of yesterday's bombings at the Boston Marathon. It was and is the definition of senseless violence. It's a very modern thing, and unfortunately it's happened lately with increasing frequency -- our entire nation mourning via - [Facebook Gravy Train Nearing the End of the Line](https://endgamepr.com/blog/2012/10/09/facebook-gravy-train-nearing-the-end-of-the-line/) - For years, businesses have set up shop on Facebook for free, gaining unfettered access to its hoards (one billion probably qualifies as many hoards) of users. Those days are over. Since going public and watching the company's stock prices go far below what was expected, those who rule at Facebook have made it harder and harder - [New EndGame PR Client Can Teach the World About IT](https://endgamepr.com/blog/2012/05/11/new-endgame-pr-client-can-teach-the-world-about-it/) - I'm completely thrilled to announce that EndGame PR is now working with Unisys! Unisys is a company that for 135 years has been providing technology to make life and business easier. We'll be producing a series of podcasts featuring executives from the company talking about the unique insights the company can give on IT solutions - [New Client Website: A Nest is Born](https://endgamepr.com/blog/2012/05/10/new-client-website-a-nest-is-born/) - We're finishing work on an all new client website this week, and it's one of our favorites because of the design and the client! Neatest Nest is a brand new professional organizing business that is being started by a very good friend of mine, Becky Santelli. My family has known hers for about 10 years, - [Facebook Timeline for Pages = Anti-Community?](https://endgamepr.com/blog/2012/03/30/facebook-timeline-for-pages-anti-community/) - Imagine you have a branded page on Facebook. Perhaps you're a marketing professional managing it for a client or an employer. You've worked hard to grow your "fan" base on Facebook and turn those fans into brand ambassadors. Maybe a few of those fans even check in every single day to say hello or to - [EndGame PR's Steve Mullen on WRVA Radio](https://endgamepr.com/blog/2012/02/02/endgame-prs-steve-mullen-on-wrva-radio/) - Another media opportunity popped up for EndGame PR's Steve Mullen this week. This time he was interviewed by WRVA Radio's Jay Hart about the impact of the Facebook IPO on everyday Facebook users. Clips from the interview were used during several newscasts. Here's a taste... [audio:https://endgamepr.com/audio/smm-on-wrva-02022112-facebook-ipo2a.mp3] - [EndGame PR's Steve Mullen on NBC12](https://endgamepr.com/blog/2012/01/28/endgame-pr-steve-mullen-on-nbc12/) - If you watched the NBC12 (WWBT in Richmond, VA) news at 11pm on Friday, January 27 or the station's morning show on Saturday the 28th, you may have seen me talking about social media privacy with Yvette Yeon. If you didn't, here's the video ... after a commercial message: - [Can Google+ Become Your "Default" Social Media Outlet?](https://endgamepr.com/blog/2011/09/22/can-google-become-your-default-social-media-outlet/) - I've been participating in an interesting discussion on Facebook this morning about the future of Facebook, and it led me to this blog post. The discussion centered around a question posed by Jeff Kraus. He wondered, and I quote, "How many brands are rethinking the priority they place on their FB presence given the unpredictable - [Facebook Creeping Toward Google+](https://endgamepr.com/blog/2011/09/15/facebook-creeping-toward-google/) - Facebook made an announcement this week that once again shifts the ever-evolving service. The subscribe button added by the social media service allows you to subscribe to public updates posted by anyone on the site -- even if they're not your Facebook "friend". This move is being widely reported as making Facebook more like Twitter. - [Apparently You Need to Meet Me](https://endgamepr.com/blog/2011/08/10/apparently-you-need-to-meet-me/) - A big "thanks" to Work It, Richmond, a website and newsletter produced by the Richmond Times-Dispatch. This week they included me in a feature called "People You Need to Meet". The feature is an interview about me and EndGame PR. You can check it at this link: People You Need to Meet: Steve Mullen. - [Welcome our first EndGame PR intern!](https://endgamepr.com/blog/2011/05/20/welcome-our-first-endgame-pr-intern/) - I wanted to write a quickie blog post to belatedly welcome Lara Falcone to the EndGame Public Relations fold. She is the first intern to ever work with EndGame PR! Lara is a resident of Mechanicsville, VA and a rising senior at Longwood University. She's planning to graduate next spring with a degree in public - [Creative Uses for a News Release](https://endgamepr.com/blog/2011/05/05/creative-uses-for-a-news-release/) - I just finished reading a great article on the blog Public Relations Princess about alternatives for sending out your news release. The gist of the article is that after writing a news release it's just too easy these days to put a list together and blast out the release via email. The article author, Claire - [Facebook Revamps "Pages"](https://endgamepr.com/blog/2011/02/10/facebook-revamps-pages/) - Facebook Page Administrators had a little learning to do today, as the world's largest social media site rolled out an update to not only the look but also the way those pages act. Here's an overview: The update includes a revamp of the look of the pages, making them look almost identical to individual profile - [Using Social Media for Good](https://endgamepr.com/blog/2010/11/24/using-social-media-for-good/) - This post is, admittedly, partly designed to promote some new work being done by EndGame PR. However, it's about a larger issue -- that social media can be a force for good. This week a new social media campaign launched. It's called KeepThePromise.com, and it's the brainchild of a group of Central Virginia churches. The - [Online Privacy Doesn't Exist](https://endgamepr.com/blog/2010/10/19/online-privacy-doesnt-exist/) - We have yet another Facebook privacy flap going on. This time it has to do with certain application makers transmitting Facebook IDs to third parties. Using a Facebook ID number, these third parties could theoretically get a user's name, phone number, friends names, and other personal information ... even if the user's privacy settings are - [Amazing Backwards Client Video from Rhett & Link](https://endgamepr.com/blog/2010/09/14/amazing-backwards-client-video-from-rhett-and-link/) - I'm not normally in the business of sharing funny videos on this blog, and I try not to crow too much about clients here, but I had to share this. EndGame PR manages the SleepBetter.org website and its social media presence. SleepBetter is a sleep news, tips and advice website. We work with The Hodges - [Facebook Places and Google Places: What's in a Name?](https://endgamepr.com/blog/2010/08/19/facebook-places-google-places-whats-in-a-name/) - Last night, Facebook sprang its new Facebook Places product on the world. At its core, it's a lot like Foursquare. It allows you to "check in" at a location using the GPS on your mobile device. The major difference is that while using Places, you're not competing to become "mayor" of anything, as you are - [Time to Give Up on Google Buzz](https://endgamepr.com/blog/2010/07/13/time-to-give-up-on-google-buz/) - Before I get started ... one thing: Some would say this is the second "Google bashing" post in a row, with the other one slamming Google's "Me" before it even gets off the ground. One could say that, and I suppose it would be a fair assessment. I do want to let it be known, - [Will Google's "Me" Succeed?](https://endgamepr.com/blog/2010/06/30/will-google-me-succeed/) - No. I don't think so. Before I explain my educated guess, let's back up a bit and get everyone caught up. There have been rumors for a while that Google is working on a new social media site. Those rumors yesterday seemed to be confirmed in an article on Techcrunch. The site is said to - [Now Public Relations Actually Relates with the Public](https://endgamepr.com/blog/2010/06/08/now-public-relations-actually-relates-to-the-public/) - I was thinking yesterday about some of the calls I used to take when I worked in corporate communications for a national retailer. Most of the time when my phone rang, a reporter was on the other end. Every so often, however, a customer with a complaint would call. Customer complaints weren't really my department, - [EndGame PR Helping to Launch The Bedtime Stories Project](https://endgamepr.com/blog/2010/05/04/endgame-pr-helping-to-launch-the-bedtime-stories-project/) - One of the best parts about my line of work is that you sometimes get to work on projects that are just fun. That's the case for me right now, as EndGame PR is part of the team that's helping to launch The Bedtime Stories Project for SleepBetter.org. I hope you'll excuse what probably will - [GoDaddy Fails Crisis Communications Test](https://endgamepr.com/blog/2010/04/27/godaddy-fails-crisis-communications-test/) - I'm a huge fan of Wordpress for building web sites. I'm also a fan of GoDaddy, although I know many people don't share my opinion. If you haven't heard, Wordpress and GoDaddy are very much in the tech news these last couple of days after a massive weekend hack attack that infected untold numbers of - [Uber-Hot Betty White Partners with EndGame PR Client](https://endgamepr.com/blog/2010/04/12/uber-hot-betty-white-partners-with-endgame-pr-client/) - Please excuse this obvious shilling for a client. We're pretty excited about this. We have Betty White and we're not afraid to use her. EndGame PR has been working with SleepBetter.org, a sleep advice and information site run by Carpenter Co., since December of last year. EndGame PR is responsible for web site management, SEO, - [The PR Circle of Life](https://endgamepr.com/blog/2010/04/07/public-relations-circle-of-life/) - I'm probably not blogging anything that hasn't been blogged before when I type this, but I'll type it anyhow: There are more tools available to the PR professional now than at any point in the industry's history. You probably think I'm referencing social media and social networking. I am, but there's so much more to - [Shut Out by StumbleUpon](https://endgamepr.com/blog/2010/03/19/shut-out-by-stumbleupon/) - You may recall it was only a little more than a week ago that I wrote a blog post praising StumbleUpon, and giving tips on how it can be used. Well ... my StumbleUpon experiment is coming to an abrupt end. I've not been banned, but apparently StumbleUpon has decided that the content I find - [Facebook's Weekly Page Update](https://endgamepr.com/blog/2010/03/17/facebooks-weekly-page-update/) - I wanted to be one of what surely will be many Facebook Fan Page administrators to applaud a new offering from the social networking service. Today I received a handy little email from Facebook called the "Weekly Facebook Page Update". Being an administrator on two of my own Facebook fan pages plus several more client - [The Power of StumbleUpon](https://endgamepr.com/blog/2010/03/10/the-power-of-stumbleupon/) - NOTE: I'm leaving this post intact, but be sure to read the follow-up about how I've been shut out by StumbleUpon. To some these days, social bookmarking sites are almost a little quaint. Facebook and Twitter are the kings of social media content, and bookmarking sites seem so ... five years ago. I'm here to - [Surprise! Journalists use Social Media!](https://endgamepr.com/blog/2009/09/30/surprise-journalists-use-social-media/) - It should come as no surprise, but it's at least a confirmation of what I and others have been saying for a while. A new study by Middleberg Communications and the Society for New Communications Research (SNCR) shows that 70% of reporters use social media sites like Facebook and Twitter when doing research for stories. - [One of 100 PR People Worth Following](https://endgamepr.com/blog/2009/09/27/one-of-100-pr-people-worth-following/) - All day on Sunday, I noticed a flood of new Twitter followers. This is rather unexpected on a Sunday, as you might imagine. I couldn't figure out what I could have possibly done to trigger it. Then, I figured it out. Valeria Maltoni, writer of the excellent blog Conversation Agent, named me one of her - [Talking Web Marketing in F'burg](https://endgamepr.com/blog/2009/09/26/talking-web-marketing-in-fburg/) - I had a great time meeting a room full of business owners in Fredericksburg, Virginia last Thursday. I was speaking as part of a Rappohannock Region SBDC entrepreneurship workshop series. My portion of the discussion covered web marketing - specifically SEO, social networking, and social media. This was the first of four workshop dates. I'll - [Three Speaking Engagements in 30 Days](https://endgamepr.com/blog/2009/09/14/three-speaking-engagements-in-30-days/) - I've mentioned before that it seems like I'll go a while without anyone asking me to present at a workshop or speak to a group, and then I'll have several crop up in a short amount of time. That's being proven again. My last speaking engagement was several months ago, but I'll have three coming - [Startup BizCast #78 – Small Biz Tech from CES 2009 (Ken Colburn)](https://endgamepr.com/blog/2009/01/14/startup-bizcast-78-small-biz-tech-from-ces-2009-ken-colburn/) - This week we welcome back one of our favorite guests. Ken Colburn from Data Doctors joins us to talk about this year's Consumer Electronics Show. Ken was at the show in Las Vegas, covering it not only for his own newsletter but also for CNN! He gives us the rundown on a - [Startup BizCast #77 – Small Biz New Year’s Resolutions for 2009 (Steve Mullen)](https://endgamepr.com/blog/2009/01/07/startup-bizcast-77-small-biz-new-years-resolutions-for-2009-steve-mullen/) - Happy New Year everyone! Startup BizCast is back from the Christmas and New Year's break, and ready for action! In this episode, I give a few suggestions for resolutions for this year for small business owners. More importantly, however, I'd like YOUR input. What do you think small business owners should resolve - [Startup BizCast #75 – Internet Freebies for your Small Business (Ken Colburn)](https://endgamepr.com/blog/2008/12/10/startup-bizcast-75-internet-freebies-for-your-small-business-ken-colburn/) - Free is good ... free is great! With times as rough as they are for small businesses, we need to save money wherever and whenever possible. This week on Startup BizCast Ken Colburn from Data Doctors and I run down some of the best FREE resources on the `net for your small business! - [Startup BizCast #74 – Your Small Business Website (Steve Mullen)](https://endgamepr.com/blog/2008/12/03/startup-bizcast-74-your-small-business-website-steve-mullen/) - This week we tackle small business websites, and what they need. I go solo to discuss three different types of small biz sites, and the integral parts of each. Included are the online business card, the online store, and the social media hub. This is a shorter episode, as I'm slammed trying - [Startup BizCast #73 – Five Tips from ABC (Jim Tracy)](https://endgamepr.com/blog/2008/11/25/startup-bizcast-73-five-tips-from-abc-jim-tracy/) - Note: I'm publishing a day earlier than usual this week, partly because there was no episode last week and partly because of the Thanksgiving holiday in the U.S. This week we have not one piece of advice ... but five! The guest for Startup BizCast's small business advice segment is Jim Tracy, founder and - [Startup BizCast #72 – How and Why of Business Blogging (Steve Mullen)](https://endgamepr.com/blog/2008/11/12/startup-bizcast-72-how-and-why-of-business-blogging-steve-mullen/) - A few weeks back I was one of the presenters in two different webinars from PRWeb. Each of the presentations was about small business marketing, and during each I talked about business blogging. And ... after each I received a number of emails from people who were confused about how to do it. - [Startup BizCast #71 – Small Business Government Contracts (Gloria Berthold Larkin)](https://endgamepr.com/blog/2008/11/05/startup-bizcast-71-small-business-government-contracts-gloria-berthold-larkin/) - Local, state, and federal U.S. government contracts are NOT easy to get. However, they tend to bring in good money, particularly for small business owners who aren't used to multi-thousand or million dollar deals. And, it's unlikely our government is going to go out of business any time soon -- a major consideration - [Startup BizCast #70 – News Release SEO (Jiyan Wei)](https://endgamepr.com/blog/2008/10/29/startup-bizcast-70-news-release-seo-jiyan-wei/) - This week, I welcome a good friend and guest from the first handful of Startup BizCast episodes. The topic of the week is SEO for press releases. More and more people are catching on to the fact that news releases can be used for SEO purposes, but many people don't know how to - [Startup BizCast #69 – Marketing for Franchisees (Sherri Fishman)](https://endgamepr.com/blog/2008/10/22/startup-bizcast-69-marketing-for-franchisees-sherri-fishman/) - Despite having a bigtime name behind them, businesses like McDonalds, Hair Cuttery, and Century 21 are all small businesses. They're franchises, and most of the time they're owned by someone in your area. There are challenges inherant to marketing a franchise small business, however, not the least of which is that people don't - [Startup BizCast #68 – Small Business Expense Management (Toffer Grant)](https://endgamepr.com/blog/2008/10/15/startup-bizcast-68-small-business-expense-management-toffer-grant/) - This week, we're talking about how to manage the flow of money going out the door, while the poor economy worldwide may be limiting the amount of money that's coming in the door. My guest is Toffer Grant, founder and CEO of PEXCard, a company that offers prepaid VISA cards for use by businesses - [Startup BizCast #67 – Online News Release Distribution Services Updated (Steve Mullen)](https://endgamepr.com/blog/2008/10/08/startup-bizcast-67-online-news-release-distribution-services-updated-steve-mullen/) - Almost a year and a half ago, in episode five of Startup BizCast, I reviewed a list of online news release distribution services. These sites will post and distribute your news release across the web, bringing benefits like SEO and potential media coverage. Since it's been so long since that episode, and a - [Startup BizCast #66 – Small Business Video (Benjamin Wayne)](https://endgamepr.com/blog/2008/10/01/startup-bizcast-66-small-business-video-benjamin-wayne/) - A recent study from ABI Research indicates that the number of people watching videos online has doubled in the past year. It's obvious that people are becoming more comfortable using this technology. What that means, is that you should be using it for your business! My guest this week is Benjamin Wayne - [Startup BizCast #65 – Small Business Computer Security (Ken Colburn)](https://endgamepr.com/blog/2008/09/24/startup-bizcast-65-small-business-computer-security-ken-colburn/) - Are the worst enemies to your small office computer network banging on the gates, or walking around inside the castle? Truly, there are plenty of people out there trying to harm your business, either by writing viruses or actively trying to gain access to your data. You need to protect yourself from those - [Startup BizCast #64 – Fall Tax Update (Glen Weilandt)](https://endgamepr.com/blog/2008/09/17/startup-bizcast-64-fall-tax-update-glen-weilandt/) - Fall isn't a time when you normally think much about taxes ... unless, that is, you filed for an extension back in April. If you did, that means your taxes are due next month. Additionally, the more thinking you do NOW, the higher the chances you'll lower your tax burden when you file - [Startup BizCast #63 – Phoning in your Small Business (Mark Asnes)](https://endgamepr.com/blog/2008/09/10/startup-bizcast-63-phoning-in-your-small-business-mark-asnes/) - These days, if you only use your cell phone to talk to other people, you're considered behind the times. Today's cell phones email, text, surf the web, and much more. My guest this week is Mark Asnes from Wireless Zone. He has tips for how you can use your cell phone to - [Startup BizCast #62 – Small Business Viral Marketing (Dave Saunders)](https://endgamepr.com/blog/2008/09/03/startup-bizcast-62-small-business-viral-marketing-dave-saunders/) - I love it when someone emails a friend about my business. How would you like it if thousands of people were emailing friends about something you created? When something on the Internet gains that kind of traction and gets spread around from friend to friend, it's said that it's "gone viral". In - [Startup BizCast #61 – Small Business Webinars (Rich Baker)](https://endgamepr.com/blog/2008/08/27/startup-bizcast-61-small-business-webinars-rich-baker/) - It feels good to get back into the studio chair after taking a couple of weeks off this month -- one due to workload and one due to vacation. This week we're talking about another new media tool that you can use to promote and brand your small business. Rich Baker, CEO of - [Startup BizCast #60 – What to Shred and How to Shred It (Joe Roberto)](https://endgamepr.com/blog/2008/08/13/startup-bizcast-60-what-to-shred-and-how-to-shred-it-joe-roberto/) - This is a packed show! In this week's interview segment: What if one of your customers became the victim of identity theft ... and you were the cause? Needless to say, it wouldn't be good for your business. This week we're talking about protecting the personal information of your customers. As someone - [Startup BizCast #59 – Tech Gadgets for Small Business Owners (Derek Meister)](https://endgamepr.com/blog/2008/08/06/startup-bizcast-59-tech-gadgets-for-small-business-owners-derek-meister/) - This week we're joined by an honest-to-goodness double agent. It's true. Double Agent Derek Meister is with the Geek Squad, a service that provides technology solutions for consumers through Best Buy's retail stores. He joins us to talk about must-have technology for different types of small business owners. If you're anything - [Startup BizCast #58 – Warming Your Cold Calls (Sam Richter)](https://endgamepr.com/blog/2008/07/30/startup-bizcast-58-warming-your-cold-calls-sam-richter/) - I'm back! After a one week hiatus, Startup BizCast returns for episode 58. This show ran a touch long, due to having listener feedback and a longish interview. Both were so good, however, that I just couldn't chop any more out. So ... the show is 15 seconds longer than my - [Startup BizCast #57 – Small Business Moms (Pat Cobe)](https://endgamepr.com/blog/2008/07/16/startup-bizcast-57-small-business-moms-pat-cobe/) - On this week's episode, we're talking about small business owners who also happen to be stay-at-home moms. My guest and her partner call them "Mompreneurs". These moms are running service or product businesses as a source of secondary or even primary income for their household, and they're balancing it with taking care of the kids. - [Startup BizCast #56 – Avoiding Email Blunders (Steve Mullen)](https://endgamepr.com/blog/2008/07/09/startup-bizcast-56-avoiding-email-blunders-steve-mullen/) - I didn't really know what to call this abbreviated episode, but it came to me as I was reading a story about the White House needing to apologize to the Premier of Italy after they released a less-than-flattering biography about him. I decided to talk about tips to help you avoid mistakes with email - [Startup BizCast #55 – Office Space for your Small Business (Chris Desloge)](https://endgamepr.com/blog/2008/07/02/startup-bizcast-55-office-space-for-your-small-business-chris-deloge/) - I can't help but laugh when I hear the words "Office Space", because I love the classic movie of that name. But, this week's episode has nothing to do with that great flick. This week we're talking about how to find office space for your small business. Whether you're leasing space for - [Startup BizCast #53 – Greening Your Small Business (Tish Kashani)](https://endgamepr.com/blog/2008/06/18/startup-bizcast-53-greening-your-small-business-tish-kashani/) - Sorry for the tardiness of this episode. I have one correction right off the top: There is no Recommended Reading feature on the blog this week. Sadly, I lost my list of links and simply don't have time to look them up! Apologies! And now ... on with the show! Between insane fuel prices and - [Startup BizCast #52 – Branding your Small Business (Dave Martin)](https://endgamepr.com/blog/2008/06/11/startup-bizcast-52-branding-your-small-business-dave-martin/) - Thus far on Startup BizCast, we've talked about marketing, advertising, PR and even logo production. In this episode, we're going to talk about techniques that use all of the above and more. Branding strategies use an across-the-board approach to create a feeling in the customer (or potential customer) about your business. Our guest is Dave - [Startup BizCast #51 – Blogger Relations (Steve Mullen)](https://endgamepr.com/blog/2008/06/04/startup-bizcast-51-blogger-relations-steve-mullen/) - I've talked a lot on this podcast about how to make your business blog work for you, but what about using other people's blogs to promote your business? That's this week's topic on Startup BizCast. I go solo to talk about what a successful blogger relations campaign can do for you, and give some tips - [Startup BizCast #50 – The Best of the First Year](https://endgamepr.com/blog/2008/05/28/startup-bizcast-50-the-best-of-the-first-year/) - I'm celebrating! Startup BizCast is not only celebrating its 50th episode this week, it's also turning one year old! The premier of the small business advice podcast was on May 30, 2007. To mark this dual occasion, I'm doing the following: 1) I'm introducing the new Startup BizCast theme music and produced open. The music - [Startup BizCast #49 – Facebook for Small Businesses (John Blown)](https://endgamepr.com/blog/2008/05/21/startup-bizcast-49-facebook-for-small-businesses-john-blown/) - The idea of using social networking to promote your small business has come up a number of times on this podcast, and in this episode we'll get some specific tips on using one of the most popular sites for business -- Facebook. John Blown of 6s Marketing, an Internet marketing firm, is this week's guest - [Startup BizCast #48 – Great Depression Millionaires (Laura Posey)](https://endgamepr.com/blog/2008/05/14/startup-bizcast-48-great-depression-millionaires-laura-posey/) - During the Great Depression of the 1930s a large portion of the world's population suffered as inflation ran wild and unemployment reached epidemic proportions. But, there was a group of people and companies that actually flourished during the depression, thanks to smart and innovative thinking. With the weak economy nowadays, we can learn a great - [Startup BizCast #46 – Attracting Customers (Jimmy Vee and Travis Miller)](https://endgamepr.com/blog/2008/04/30/startup-bizcast-46-attracting-customers-jimmy-vee-and-travis-miller/) - I've had a lot of "firsts" on this show recently. Just a couple of weeks back I had a co-host for the first time. This week, in episode 46, I have two guests at the same time! Jimmy Vee and Travis Miller are co-authors of the book "Gravitational Marketing: The Science of Attracting Customers". They - [Startup BizCast #43 – Corporate Philanthropy (Ami Kassar)](https://endgamepr.com/blog/2008/04/09/startup-bizcast-43-corporate-philanthropy-ami-kassar/) - Corporate Philanthropy is simply "good works" on a slightly larger scale. Instead of an individual volunteering time or money to a local nonprofit or helping a neighbor, it's the weight of an entire company moving toward the goal of helping the community. This week's guest on Startup BizCast is Ami Kassar of credit card company - [Startup BizCast #42 – National Small Business Week Preview (Jack Bienko)](https://endgamepr.com/blog/2008/04/02/startup-bizcast-42-national-small-business-week-preview-jack-bienko/) - I've been talking a lot about U.S. Small Business Week lately, in relation to the Startup BizCast Small Business Week Contest. This week my guest will give us some details on when Small Business Week got started, why it's important, and what will be going on that week to celebrate entrepreneurship. My guest is Jack - [Startup BizCast #41 – Article Distribution for SEO (Jim Baldwin)](https://endgamepr.com/blog/2008/03/26/startup-bizcast-41-article-distribution-for-seo-jim-baldwin/) - In this week's Startup BizCast, we're talking once again about how to get your small business website to rank higher on the search rankings. We've talked about news release distribution, and this week the topic is article distribution. The two have some similarities. Mainly, the goal is the same -- building incoming links to your - [Startup BizCast #40 – Work the System (Sam Carpenter) and Contest Details](https://endgamepr.com/blog/2008/03/19/startup-bizcast-40-working-the-system-and-contest-details/) - Ever feel like you run around all day putting out business-related fires? Feel like you're chasing your tail? Feel like you're in a game of whack-a-mole? See where I'm going? Sam Carpenter, CEO of telephone answering service Centratel says all of those statements applied to him. He was working 100 hours a week and not - [Startup BizCast #39 – Advice for the Weak Economy from the SBA (Jody Keenan)](https://endgamepr.com/blog/2008/03/12/startup-bizcast-39-advice-for-the-weak-economy-from-the-sba-jody-keenan/) - Just about everyone has stopped denying it. The U.S. economy is at the very least souring, and could already be in a recession. As small business owners, we need to be particularly sensitive to changes in the economy because, generally speaking, our businesses are rather fragile. This week's guest on Startup BizCast is Jody Keenan, - [Startup BizCast #38 – Pricing Your Small Business Products and Services (Per Sjofors)](https://endgamepr.com/blog/2008/03/05/startup-bizcast-38-pricing-your-small-business-products-and-services-per-sjofors/) - There's not much that's more important in small business management than figuring out how much to charge for the products and services you offer. According to this week's guest, however, there needs to be a system involved in setting those prices, and the best price for a small business owner is not always the lowest - [Startup BizCast #37 – IT for your Small Business (Eric Johnson)](https://endgamepr.com/blog/2008/02/27/startup-bizcast-37-it-for-your-small-business-eric-johnson/) - Most small businesses, with the exception of highly funded dot-coms, start their lives with the owner doing everything. That "everything" includes taking care of the computers. But, as the business grows, that job may become too big, particularly when you consider all of the other things a small business owner has to deal with. That's - [Startup BizCast #36 – Small Business Taxes Pt. 2 (June Walker)](https://endgamepr.com/blog/2008/02/20/startup-bizcast-36-small-business-taxes-pt-2-june-walker/) - It's less than two months from the due date for your 2007 tax forms. Does that panic you? It shouldn't really, but your 2007 taxes should be something that's on your mind. Last week we spoke with tax and financial advisor June Walker about deductions and how to find a tax professional. In this week's - [Startup BizCast #35 – Small Business Taxes Pt. 1 (June Walker)](https://endgamepr.com/blog/2008/02/13/startup-bizcast-35-small-business-taxes-pt-1-june-walker/) - Tax season is quickly creeping up on us. Personally, I haven't done anything about getting my tax information in order, but I am at least THINKING about it! Because it's that season, I wanted to make sure you all get a heavy dose of advice about taxes for your small business. So, I've decided produce - [Startup BizCast #34 – The Year of the Corporate Blog (Debbie Weil)](https://endgamepr.com/blog/2008/02/06/startup-bizcast-34-the-year-of-the-corporate-blog-debbie-weil/) - In this episode, I had the great pleasure of interviewing Corporate and CEO Blogging and Social Media Consultant Debbie Weil, who was not only a wealth of knowledge, but was also nice enough to be patient while I recovered from a coughing fit during the interview! Debbie talked about her claim that 2008 is the - [Startup BizCast #33 – What is News? (Steve Mullen)](https://endgamepr.com/blog/2008/01/30/startup-bizcast-33-what-is-news-steve-mullen/) - Ever wonder how news outlets decide what to report and what not to report on? In this episode of Startup BizCast I go solo, and try to give you an explanation, as well as some tips to beef up the newsworthiness of your news release or story idea. I didn't mention this in the episode, - [Startup BizCast #32 – Marketing During a Recession (Shama Hyder)](https://endgamepr.com/blog/2008/01/23/startup-bizcast-32-marketing-during-a-recession-shama-hyder/) - Most experts agree the United States is in an economic downturn, mostly as the result of the subprime lending fiasco. Whether you think we're about to go into a recession, are already in a recession, or will never reach recession status, it's safe to say that small businesses will have to change their tactics. My - [Startup Bizcast #31 – Women in Small Business (Susan Wilson Solovic)](https://endgamepr.com/blog/2008/01/16/startup-bizcast-31-women-in-small-business-susan-wilson-solovic/) - There's little doubt that women are succeeding in the world of small business. Women-owned startups are popping up at twice the rate of those owned by men. And, nine out of ten female entrepreneurs plan to expand their business. My guest this week is Susan Wilson Solovic, co-founder, CEO, and chairman of the first video - [Startup BizCast #30 – When Business Partnerships Go Bad (Joy Butler)](https://endgamepr.com/blog/2008/01/09/startup-bizcast-30-when-business-partnerships-go-bad-joy-butler/) - Partnerships are a big part of small business ownership, mainly because we can't do everything ourselves. And, whether those partnerships are alliances between supplier and retailer, or two people who agree to run a business together, it's critical to make sure you have a solid agreement in place. The reason for this is that without - [Startup BizCast #29 – New Year’s Resolutions (Steve Mullen)](https://endgamepr.com/blog/2008/01/02/startup-bizcast-29-new-years-resolutions-steve-mullen/) - Happy 2008 everyone! Individuals have New Year's resolutions, and your business should too! In this episode, I run through a few suggestions and ask for your help! If you have suggestions for Small Business New Year's Resolutions, please shoot me a voicemail at 206-984-0860 or send me an email at info@startupbizcast.com. I'll play the audio - [Startup BizCast #28 – Virtual Assistants for Your Small Business (Tracey Lawton)](https://endgamepr.com/blog/2007/12/19/startup-bizcast-28-virtual-assistants-for-your-small-business-tracey-lawton/) - Have you ever been so ridiculously busy dealing with the smaller details of your business (scheduling, record keeping, etc.) that you have no idea how you're going to get it all done? Surely it's happened to us all. But, does it seem to happen to you frequently? If so, you may be a perfect candidate - [Startup BizCast #27 – How to Form an LLC (John Meyer)](https://endgamepr.com/blog/2007/12/12/startup-bizcast-27-how-to-form-an-llc-john-meyer/) - What's going to happen to your business if a customer sues and wins? If your business is a simple sole proprietorship, they could take everything ... including your house, car, and personal bank account. Scary? For sure. That's why separating your personal assets from your business assets is so important. Forming a corporation helps solve - [Startup BizCast #26 – Local Marketing Mistakes (Nathaniel Stevens)](https://endgamepr.com/blog/2007/12/05/startup-bizcast-26-local-marketing-mistakes-nathaniel-stevens/) - Everyone makes mistakes. But, what if you could be given a "heads up" about those mistakes before they happen? While I can't stand in your office and hold up a sign warning of impending doom, I do have some help this week. My guest in this episode is Nathaniel Stevens, President and Founder of online - [Startup BizCast #25 – Small Business Podcasts (Steve Mullen)](https://endgamepr.com/blog/2007/11/28/startup-bizcast-25-small-business-podcasts-steve-mullen/) - Get each episode as it’s published: RSS - iTunes - Blubrry - Podcast Alley SHOW NOTES: Podcasting, blogging, and social networks are just a few of many new ways to promote your small business that just a few years ago didn't exist. This week on Startup BizCast I go without a net and without an - [Startup BizCast #24 – A Business Plan for your Small Business (Gary Harpst)](https://endgamepr.com/blog/2007/11/21/startup-bizcast-24-small-business-plans-gary-harpst/) - Get each episode as it’s published: RSS - iTunes - Blubrry - Podcast Pickle SHOW NOTES: Small business owners, myself included, have a bad habit of getting so busy doing the actual work that pays the bills, that we don't plan for the future. Having a clear business plan is a definite plus for anyone - [Startup BizCast #23 – Backing Up Your Small Business Data (David Friend)](https://endgamepr.com/blog/2007/11/14/startup-bizcast-23-backing-up-small-business-data-david-friend/) - Get each episode as it’s published: RSS - iTunes - Blubrry - Podcast Pickle SHOW NOTES: What's going to happen to your small business if all of your computer files go "POOF"? With computer storing nearly all of our information these days, it's more important than ever to have a way to back up your - [Startup BizCast #22 – Voice over IP for your Small Business (Bruce Chatterley)](https://endgamepr.com/blog/2007/11/07/startup-bizcast-22-voice-over-ip-small-business-bruce-chatterly/) - Get each episode as it’s published: RSS - iTunes - Blubrry - Podcast Alley SHOW NOTES: There are a dizzying array of telephone options for small business owners these days, particularly compared to just a few years ago. From traditional phone service, to individual cell phones, to Skype and Voice over IP, it can get - [Startup BizCast #21 – Alternative Advertising (Mike Brown)](https://endgamepr.com/blog/2007/10/31/startup-bizcast-21-alternative-advertising-mike-brown/) - Get each episode as it’s published: RSS - iTunes - Blubrry - Podcast Alley SHOW NOTES: First off ... Happy Halloween!!! As you formulate plans to promote your small business, you may consider advertising. Unfortunately the advertising landscape is overcrowded and, sometimes, too expensive. If you're coming to these conclusions, you might look into alternative - [Startup BizCast #20 – Your Small Business Elevator Speech (Jan Wallen)](https://endgamepr.com/blog/2007/10/24/startup-bizcast-20-your-small-business-elevator-speech-jan-wallen/) - Get each episode as it’s published: RSS - iTunes - Blubrry - Podcast Alley SHOW NOTES: When you meet someone new and try to describe your small business, do you fumble around? Do you feel like you're not really impressing them? What you need is a pre-prepared elevator speech. An elevator speech is a short - [Startup BizCast #19 – Small Business Logos (Rob Marsh)](https://endgamepr.com/blog/2007/10/17/startup-bizcast-19-small-business-logos-rob-marsh/) - Get each episode as it’s published: RSS - iTunes - Blubrry - Podcast Alley SHOW NOTES: In this episode, we're talking graphics. A first impression is important in business, and when you have a small business it's absolutely critical. A great business logo can let people know you have a professional operation. My guest this - [Startup BizCast #17 – Business Email Etiquette (Judith Kallos)](https://endgamepr.com/blog/2007/10/03/startup-bizcast-17-business-email-etiquette-judith-kallos/) - Get each episode as it’s published: RSS - iTunes - Blubrry - Podcast Alley SHOW NOTES: In this episode of the small business podcast that's shorter than your coffee break, we talk about etiquette. It's not how to use your silverware or hold a teacup, but rather EMAIL etiquette. With email being used as a - [Startup BizCast #16 – 10 Tips for Television News Interviews (Steve Mullen)](https://endgamepr.com/blog/2007/09/26/startup-bizcast-16-10-tips-for-television-news-interviews-steve-mullen/) - Get each episode as it’s published: RSS - iTunes - Blubrry - Podcast Alley SHOW NOTES: Startup BizCast is back, after a one week break that was necessitated by my client load from EndGame Public Relations. In this week's episode, I go solo to give 10 tips to help small business owners who are fortunate - [Startup BizCast #15 – Using Local Search with your Small Business (Laurie Baldwin)](https://endgamepr.com/blog/2007/09/12/startup-bizcast-15-using-local-search-with-your-small-business-laurie-baldwin/) - Get each episode as it’s published: RSS - iTunes - Blubrry - Podcast Alley SHOW NOTES: We've talked about search engine optimization on this podcast before, but there's a search engine function that might even be more useful to businesses that sell products or services only in a specific area. Local search can give search - [Startup BizCast #14 – How to Franchise Your Small Business (Rod Gardner)](https://endgamepr.com/blog/2007/09/05/startup-bizcast-14-franchise-your-small-business-rod-gardner/) - Get each episode as it’s published: RSS - iTunes - Blubrry - Podcast Alley SHOW NOTES: In small business you can't just rest on your laurels once you've built a successful organization. It's best to make moves that will help it continue to grow. This growth can take a number of forms, including expansion to - [Startup BizCast #10 – When to Quit Your Day Job (Jonathan Phillips)](https://endgamepr.com/blog/2007/08/08/startup-bicast-10-quit-your-day-job-jonathan-phillips/) - Get each episode as it’s published: RSS - iTunes - Blubrry - Podcast Alley SHOW NOTES: Happy 10th show to Startup BizCast! In episode 10 of the small business advice podcast that's shorter than your coffee break, we talk about knowing when it's time to strike out on your own. If you've ever thought about - [Startup BizCast #9 – TV News Coverage for your Small Business (Jennifer Wishon)](https://endgamepr.com/blog/2007/08/01/startup-bizcast-9-television-news-coverage-small-businesses-jennifer-wishon/) - Get each episode as it’s published: RSS - iTunes - Blubrry - Podcast Pickle SHOW NOTES: Getting television news coverage for you or your small business can give your company a big boost, because the TV station is giving you a third party endorsement as an expert in your field. 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