Yearly Archives: 2013

Is News Release Distribution for SEO Dead?

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The days of pseudo-news releases that are purely SEO tools are dead and should be buried. The public relations and SEO PR worlds are still reeling a bit after the big changes that came in Google’s latest algorithm update, dubbed Penguin 2.0.   Simply put, they have changed the role of the news release, or […]

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SleepBetter.org and Carpenter Co. Complete Historic Pillow-in-Space Launch

SleepBetter.org reached the culmination of a summer-long program to help teach healthy sleep habits, by launching five “Pillownauts” into space.

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RVA Has a “Secret Millionaire”

Founder and CEO of Chesterfield-based Care Advantage, Incorporated Debbie Johnston will be featured on ABC’s hit TV show Secret Millionaire on Sunday, August 18.

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5 Ways to Engage And Grow Your Facebook Audience

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If you manage a Facebook Page for your business or organization, you’ve surely noticed that not all of the people who “liked” your page see every update.  Even taking away the fact that not everyone is on Facebook on any given day when you post, the amount of people who have your update show up […]

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Why Do Facebook Ads Bother People?

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Why do people worry about Facebook advertising? Currently, there are two types of Facebook ads.  One is a small ad that promotes a Facebook page or possibly a regular non-Facebook website.  These can be found on the right side of your news feed.  The second type of ad is a promoted post.  This appears in […]

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A Primer for Instagram: Social Media for Elementary Schoolers

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I went down the Instagram rabbit hole today.  I figured it was just time.  Previously, I’d learned enough about it to be able to speak semi-intelligently about it if needed.  However, I’d never felt the need to use it and its use never came up for a client.  I never like being a late adopter, so […]

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Who Are the Millennials?

As a member of the Generation of X, I feel like I know a little bit about people my age.  The generation before us, the Baby Boomers, have been written about far too much, so everyone knows about them (and is probably sick of them).  However, who are the Millennials?  This generation, whose parents are […]

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Five Rules for Social Media Brand Management During a National Crisis

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Before I get too far into this topic, I want to say that my thoughts and prayers are with the victims of yesterday’s bombings at the Boston Marathon.  It was and is the definition of senseless violence. It’s a very modern thing, and unfortunately it’s happened lately with increasing frequency — our entire nation mourning via […]

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Local And Regional Organizations Team Up To Offer Special Golf Opportunity For People With Disabilities

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Sheltering Arms is kicking off the 2013 golf season with an exciting program designed especially for people with physical disabilities.

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FightSMA Hails Reintroduction of National Pediatric Research Network Act (NPRNA) in the U.S. Senate

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An international nonprofit leading the fight against Spinal Muscular Atrophy is asking for help in winning approval of the NPRNA in the U.S. Senate.

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