Monthly Archives: April 2010

The Perfect Gift for Mother's Day: Sleep

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Searching for the PERFECT gift for Mom on Mother’s Day? What about giving her the gift of sleep?
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FightSMA Canada, CML HealthCare and The Children’s Hospital of Eastern Ontario Foundation Unite to Provide $500,000 Research Grant

FightSMA Canada, a chapter of the Richmond-based FightSMA nonprofit organization has been awarded C$500,000 in grants from CML HealthCare of Mississauga and the Children’s Hospital of Eastern Ontario (CHEO) to advance spinal muscular atrophy (SMA) research.
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CML HealthCare and FightSMA Canada Join Forces

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CML HealthCare of Mississauga, Ontario has partnered with FightSMA Canada, a chapter of Richmond-based FightSMA nonprofit organization, to find a cure for spinal muscular atrophy (SMA), the leading genetic cause of death among children under the age of two.
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GoDaddy Fails Crisis Communications Test

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I’m a huge fan of WordPress for building web sites.  I’m also a fan of GoDaddy, although I know many people don’t share my opinion.  If you haven’t heard, WordPress and GoDaddy are very much in the tech news these last couple of days after a massive weekend hack attack that infected untold numbers of […]

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Uber-Hot Betty White Partners with EndGame PR Client

Please excuse this obvious shilling for a client.  We’re pretty excited about this. We have Betty White and we’re not afraid to use her. EndGame PR has been working with SleepBetter.org, a sleep advice and information site run by Carpenter Co., since December of last year.  EndGame PR is responsible for web site management, SEO, […]

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Last-Minute Tax Filing Tip: Get a Good Night's Sleep

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Sleepless nights won’t get your taxes to the I.R.S. any quicker. Sleep tips web site SleepBetter.org provides some tips to ensure you stay rested while paying the tax man.
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The PR Circle of Life

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I’m probably not blogging anything that hasn’t been blogged before when I type this, but I’ll type it anyhow: There are more tools available to the PR professional now than at any point in the industry’s history.  You probably think I’m referencing social media and social networking.  I am, but there’s so much more to […]

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