Is News Release Distribution for SEO Dead?

The days of pseudo-news releases that are purely SEO tools are dead and should be buried. The public relations and SEO PR worlds are still reeling a bit after the big changes that came in Google’s latest algorithm update, dubbed Penguin 2.0.   Simply put, they have changed the role of the news release, or […]

Continue Reading

5 Ways to Engage And Grow Your Facebook Audience

If you manage a Facebook Page for your business or organization, you’ve surely noticed that not all of the people who “liked” your page see every update.  Even taking away the fact that not everyone is on Facebook on any given day when you post, the amount of people who have your update show up […]

Continue Reading

Why Do Facebook Ads Bother People?

Why do people worry about Facebook advertising? Currently, there are two types of Facebook ads.  One is a small ad that promotes a Facebook page or possibly a regular non-Facebook website.  These can be found on the right side of your news feed.  The second type of ad is a promoted post.  This appears in […]

Continue Reading

A Primer for Instagram: Social Media for Elementary Schoolers

I went down the Instagram rabbit hole today.  I figured it was just time.  Previously, I’d learned enough about it to be able to speak semi-intelligently about it if needed.  However, I’d never felt the need to use it and its use never came up for a client.  I never like being a late adopter, so […]

Continue Reading

Who Are the Millennials?

As a member of the Generation of X, I feel like I know a little bit about people my age.  The generation before us, the Baby Boomers, have been written about far too much, so everyone knows about them (and is probably sick of them).  However, who are the Millennials?  This generation, whose parents are […]

Continue Reading

Five Rules for Social Media Brand Management During a National Crisis

Before I get too far into this topic, I want to say that my thoughts and prayers are with the victims of yesterday’s bombings at the Boston Marathon.  It was and is the definition of senseless violence. It’s a very modern thing, and unfortunately it’s happened lately with increasing frequency — our entire nation mourning via […]

Continue Reading
Post Tagged with , ,

Facebook Gravy Train Nearing the End of the Line

For years, businesses have set up shop on Facebook for free, gaining unfettered access to its hoards (one billion probably qualifies as many hoards) of users. Those days are over. Since going public and watching the company’s stock prices go far below what was expected, those who rule at Facebook have made it harder and harder […]

Continue Reading

New EndGame PR Client Can Teach the World About IT

I’m completely thrilled to announce that EndGame PR is now working with Unisys!  Unisys is a company that for 135 years has been providing technology to make life and business easier.  We’ll be producing a series of podcasts featuring executives from the company talking about the unique insights the company can give on IT solutions […]

Continue Reading

New Client Website: A Nest is Born

We’re finishing work on an all new client website this week, and it’s one of our favorites because of the design and the client! Neatest Nest is a brand new professional organizing business that is being started by a very good friend of mine, Becky Santelli. My family has known hers for about 10 years, […]

Continue Reading
Post Tagged with ,

Facebook Timeline for Pages = Anti-Community?

Imagine you have a branded page on Facebook.  Perhaps you’re a marketing professional managing it for a client or an employer.  You’ve worked hard to grow your “fan” base on Facebook and turn those fans into brand ambassadors.  Maybe a few of those fans even check in every single day to say hello or to […]

Continue Reading