Category Archives: Social Media Tactics

Can Your Business Avoid Inviting Social Media Outrage?

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Some of it is self-inflicted and some of it is unexpected, but it seems more and more these days companies are finding themselves the target of an outraged social media audience.  Here are just a couple of recent examples: HBO recently announced a new show by the producers of Game of Thrones that will be set […]



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How to Podcast the Right Way

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Podcasting is more popular than ever, with many organizations realizing it’s a great way to reach their audience while entertaining them during their morning drive, while exercising, or during downtime at work. Contrary to the title of this post, there truly is no wrong way to do podcast, but there are techniques that will help […]



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Facebook’s Latest News Feed Changes: What They Mean

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Once again, Facebook content publishers are feeling the pinch. Facebook announced last week a change in the algorithm that creates its user news feed.  That change, by design, prioritizes content created by friends and family over content created by Facebook Pages. What this means is that if part of your business plan is traffic from Facebook-published content, […]



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AP Style … or Not?

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If you’ve checked out the bio for me on the About EndGame PR page, you know that I started my communications career in broadcast news.  I worked as a radio anchor and reporter, a TV news producer, and then as a radio news director and morning anchor.  One thing you learn very quickly in broadcast […]



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Facebook Ad Dollars More Important Than Ever

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Ever since becoming a publicly traded company (and thus being more focused on the bottom line) Facebook has been pushing brands more and more toward what is now becoming inevitable — you have to spend at least a little advertising money to get your message to your audience on the social media giant. Facebook announced […]



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Facebook Page Changes Will Force Move to More Quality Content

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Social Media Managers for brands across the world are evaluating their strategies right now, as Facebook recently dropped a bomb that will change how some are doing business on the world’s largest social media site. The move, which was posted on Facebook’s news blog, will cut some social media marketers off at the knees, and will […]



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5 Ways to Engage And Grow Your Facebook Audience

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If you manage a Facebook Page for your business or organization, you’ve surely noticed that not all of the people who “liked” your page see every update.  Even taking away the fact that not everyone is on Facebook on any given day when you post, the amount of people who have your update show up […]



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A Primer for Instagram: Social Media for Elementary Schoolers

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I went down the Instagram rabbit hole today.  I figured it was just time.  Previously, I’d learned enough about it to be able to speak semi-intelligently about it if needed.  However, I’d never felt the need to use it and its use never came up for a client.  I never like being a late adopter, so […]



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Facebook Gravy Train Nearing the End of the Line

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For years, businesses have set up shop on Facebook for free, gaining unfettered access to its hoards (one billion probably qualifies as many hoards) of users. Those days are over. Since going public and watching the company’s stock prices go far below what was expected, those who rule at Facebook have made it harder and harder […]



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The Power of StumbleUpon

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NOTE: I’m leaving this post intact, but be sure to read the follow-up about how I’ve been shut out by StumbleUpon. To some these days, social bookmarking sites are almost a little quaint.  Facebook and Twitter are the kings of social media content, and bookmarking sites seem so … five years ago.  I’m here to […]



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