Category Archives: Social Media Opinion

EndGame PR's Steve Mullen on NBC12

If you watched the NBC12 (WWBT in Richmond, VA) news at 11pm on Friday, January 27 or the station’s morning show on Saturday the 28th, you may have seen me talking about social media privacy with Yvette Yeon.  If you didn’t, here’s the video … after a commercial message:

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Can Google+ Become Your "Default" Social Media Outlet?

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I’ve been participating in an interesting discussion on Facebook this morning about the future of Facebook, and it led me to this blog post.  The discussion centered around a question posed by Jeff Kraus.  He wondered, and I quote, “How many brands are rethinking the priority they place on their FB presence given the unpredictable […]

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Facebook Creeping Toward Google+

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Facebook made an announcement this week that once again shifts the ever-evolving service.  The subscribe button added by the social media service allows you to subscribe to public updates posted by anyone on the site — even if they’re not your Facebook “friend”. This move is being widely reported as making Facebook more like Twitter.  […]

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Facebook Revamps "Pages"

Facebook Page Administrators had a little learning to do today, as the world’s largest social media site rolled out an update to not only the look but also the way those pages act. Here’s an overview: The update includes a revamp of the look of the pages, making them look almost identical to individual profile […]

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Using Social Media for Good

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This post is, admittedly, partly designed to promote some new work being done by EndGame PR.  However, it’s about a larger issue — that social media can be a force for good. This week a new social media campaign launched.  It’s called KeepThePromise.com, and it’s the brainchild of a group of Central Virginia churches.  The […]

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Online Privacy Doesn't Exist

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We have yet another Facebook privacy flap going on.  This time it has to do with certain application makers transmitting Facebook IDs to third parties.  Using a Facebook ID number, these third parties could theoretically get a user’s name, phone number, friends names, and other personal information … even if the user’s privacy settings are […]

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Facebook Places and Google Places: What's in a Name?

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Last night, Facebook sprang its new Facebook Places product on the world.  At its core, it’s a lot like Foursquare.  It allows you to “check in” at a location using the GPS on your mobile device.  The major difference is that while using Places, you’re not competing to become “mayor” of anything, as you are […]

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Time to Give Up on Google Buzz

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Before I get started … one thing: Some would say this is the second “Google bashing” post in a row, with the other one slamming Google’s “Me” before it even gets off the ground. One could say that, and I suppose it would be a fair assessment.  I do want to let it be known, […]

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Will Google's "Me" Succeed?

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No.  I don’t think so. Before I explain my educated guess, let’s back up a bit and get everyone caught up. There have been rumors for a while that Google is working on a new social media site.  Those rumors yesterday seemed to be confirmed in an article on Techcrunch.  The site is said to […]

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Now Public Relations Actually Relates with the Public

I was thinking yesterday about some of the calls I used to take when I worked in corporate communications for a national retailer.  Most of the time when my phone rang, a reporter was on the other end.  Every so often, however, a customer with a complaint would call.  Customer complaints weren’t really my department, […]

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