Millions of fans of the podcast series Serial (including my wife) are checking their podcasting apps daily, hoping that they’ll receive a Thanksgiving present. For fans of podcasting, whether they like Serial or not, that’s a wonderful thing. The NPR-produced series, which debuted in October 2014, was a spinoff of the radio program “This American Life.” It investigated […]
I had an interesting conversation with my (nearly) 13 year old daughter in the car yesterday. Her: My kids won’t know anything about Facebook. Me (after choking at the idea of my daughter having kids): Maybe not, but why do you say that? Her: It’s going to be so old by then. It will be […]
Ever since becoming a publicly traded company (and thus being more focused on the bottom line) Facebook has been pushing brands more and more toward what is now becoming inevitable — you have to spend at least a little advertising money to get your message to your audience on the social media giant. Facebook announced […]
All good things must come to an end. We’ve slowly seen Facebook become less fun, Twitter is too crowded to keep straight, and Google+ … well, it was never all that good to begin with. The latest example of good things coming to an end is the changes that have come to Foursquare. Foursquare was […]
Why do people worry about Facebook advertising? Currently, there are two types of Facebook ads. One is a small ad that promotes a Facebook page or possibly a regular non-Facebook website. These can be found on the right side of your news feed. The second type of ad is a promoted post. This appears in […]
I went down the Instagram rabbit hole today. I figured it was just time. Previously, I’d learned enough about it to be able to speak semi-intelligently about it if needed. However, I’d never felt the need to use it and its use never came up for a client. I never like being a late adopter, so […]
As a member of the Generation of X, I feel like I know a little bit about people my age. The generation before us, the Baby Boomers, have been written about far too much, so everyone knows about them (and is probably sick of them). However, who are the Millennials? This generation, whose parents are […]
Before I get too far into this topic, I want to say that my thoughts and prayers are with the victims of yesterday’s bombings at the Boston Marathon. It was and is the definition of senseless violence. It’s a very modern thing, and unfortunately it’s happened lately with increasing frequency — our entire nation mourning via […]
For years, businesses have set up shop on Facebook for free, gaining unfettered access to its hoards (one billion probably qualifies as many hoards) of users. Those days are over. Since going public and watching the company’s stock prices go far below what was expected, those who rule at Facebook have made it harder and harder […]
Imagine you have a branded page on Facebook. Perhaps you’re a marketing professional managing it for a client or an employer. You’ve worked hard to grow your “fan” base on Facebook and turn those fans into brand ambassadors. Maybe a few of those fans even check in every single day to say hello or to […]
