Category Archives: Social Media Opinion

Who Are the Millennials?

As a member of the Generation of X, I feel like I know a little bit about people my age.  The generation before us, the Baby Boomers, have been written about far too much, so everyone knows about them (and is probably sick of them).  However, who are the Millennials?  This generation, whose parents are […]

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Five Rules for Social Media Brand Management During a National Crisis

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Before I get too far into this topic, I want to say that my thoughts and prayers are with the victims of yesterday’s bombings at the Boston Marathon.  It was and is the definition of senseless violence. It’s a very modern thing, and unfortunately it’s happened lately with increasing frequency — our entire nation mourning via […]

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Facebook Gravy Train Nearing the End of the Line

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For years, businesses have set up shop on Facebook for free, gaining unfettered access to its hoards (one billion probably qualifies as many hoards) of users. Those days are over. Since going public and watching the company’s stock prices go far below what was expected, those who rule at Facebook have made it harder and harder […]

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Facebook Timeline for Pages = Anti-Community?

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Imagine you have a branded page on Facebook.  Perhaps you’re a marketing professional managing it for a client or an employer.  You’ve worked hard to grow your “fan” base on Facebook and turn those fans into brand ambassadors.  Maybe a few of those fans even check in every single day to say hello or to […]

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EndGame PR's Steve Mullen on NBC12

If you watched the NBC12 (WWBT in Richmond, VA) news at 11pm on Friday, January 27 or the station’s morning show on Saturday the 28th, you may have seen me talking about social media privacy with Yvette Yeon.  If you didn’t, here’s the video … after a commercial message:

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Can Google+ Become Your "Default" Social Media Outlet?

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I’ve been participating in an interesting discussion on Facebook this morning about the future of Facebook, and it led me to this blog post.  The discussion centered around a question posed by Jeff Kraus.  He wondered, and I quote, “How many brands are rethinking the priority they place on their FB presence given the unpredictable […]

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Facebook Creeping Toward Google+

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Facebook made an announcement this week that once again shifts the ever-evolving service.  The subscribe button added by the social media service allows you to subscribe to public updates posted by anyone on the site — even if they’re not your Facebook “friend”. This move is being widely reported as making Facebook more like Twitter.  […]

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Facebook Revamps "Pages"

Facebook Page Administrators had a little learning to do today, as the world’s largest social media site rolled out an update to not only the look but also the way those pages act. Here’s an overview: The update includes a revamp of the look of the pages, making them look almost identical to individual profile […]

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Using Social Media for Good

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This post is, admittedly, partly designed to promote some new work being done by EndGame PR.  However, it’s about a larger issue — that social media can be a force for good. This week a new social media campaign launched.  It’s called KeepThePromise.com, and it’s the brainchild of a group of Central Virginia churches.  The […]

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Online Privacy Doesn't Exist

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We have yet another Facebook privacy flap going on.  This time it has to do with certain application makers transmitting Facebook IDs to third parties.  Using a Facebook ID number, these third parties could theoretically get a user’s name, phone number, friends names, and other personal information … even if the user’s privacy settings are […]

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