Category Archives: Social Media Opinion

We Don’t Need 280 Characters

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It’s official.  Twitter has jumped the shark.  Well, maybe it’s not that extreme, but I fear that this latest decision won’t end well for the service that’s already struggling. Twitter officials announced this week that they’ve decided once and for all to double the number of characters allowed in a tweet, from 140 to 280.  […]

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When to Pay Someone to Help With Your Business’ Social Media

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Social media started out easy for business owners.  Back in the day, you’d open a Facebook account with the name of your business, and then go in search of “friends”.  Then, things got complicated.  First, they said businesses couldn’t have individual accounts, then they created groups, then they created pages, then they made it harder […]

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Welcome to the First Real Social Media Presidency

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Note: This article is not meant to be a commentary on the merits of one candidate versus another.  There is no doubt that Donald Trump will be a president unlike any that we’ve seen before.  This is a thought that energizes some and frightens others.  This post is designed to look at one facet of […]

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Why Isn’t There Anything New in Social Media?

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One thing you’ll hear social media “experts” (and be cautious around anyone who actually calls themselves that) tell business leaders over and over again is that you have to constantly keep an eye out for the newest thing, because you never know when the current big thing will go away. Okay … good advice.  But, where’s […]

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How to Podcast the Right Way

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Podcasting is more popular than ever, with many organizations realizing it’s a great way to reach their audience while entertaining them during their morning drive, while exercising, or during downtime at work. Contrary to the title of this post, there truly is no wrong way to do podcast, but there are techniques that will help […]

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Twitter Makes the Right Call in Easing Character Count

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Word leaked out this week that Twitter is easing its 140-character restrictions on posts.  When I first heard some time ago that they were considering this move, I thought it was insane.  The character count is what makes Twitter unique and … well … not Facebook.  But, the report on how they’re going to do it […]

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"Serial" Saved Podcasting

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Millions of fans of the podcast series Serial (including my wife) are checking their podcasting apps daily, hoping that they’ll receive a Thanksgiving present.  For fans of podcasting, whether they like Serial or not, that’s a wonderful thing. The NPR-produced series, which debuted in October 2014, was a spinoff of the radio program “This American Life.”   It investigated […]

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Will Tomorrow's Teens Know Facebook?

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I had an interesting conversation with my (nearly) 13 year old daughter in the car yesterday. Her: My kids won’t know anything about Facebook. Me (after choking at the idea of my daughter having kids): Maybe not, but why do you say that? Her: It’s going to be so old by then.  It will be […]

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Facebook Ad Dollars More Important Than Ever

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Ever since becoming a publicly traded company (and thus being more focused on the bottom line) Facebook has been pushing brands more and more toward what is now becoming inevitable — you have to spend at least a little advertising money to get your message to your audience on the social media giant. Facebook announced […]

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Foursquare Launches Swarm, and Kills the Fun of Checking In

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All good things must come to an end.  We’ve slowly seen Facebook become less fun, Twitter is too crowded to keep straight, and Google+ … well, it was never all that good to begin with.  The latest example of good things coming to an end is the changes that have come to Foursquare. Foursquare was […]

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