Author Archives: Steve Mullen

Startup BizCast #93 – Communication Across the Generations

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In this episode, I mix it up a little and tackle a topic that’s more about internal communications than PR or social media.  When you have a business that employs people who may be from FOUR different generations, how do you deal with all of their different ways of communicating?  In this episode, host Steve […]

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Startup BizCast #92 – The Basics of Crisis Communication

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No matter what kind of business you have, there’s a chance that something will happen that will lead to the media reaching out to find you for a story you didn’t really want to be a part of.  How you handle that is called crisis communications, and in this episode, host Steve Mullen runs through […]

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Startup BizCast #91 – Is Media Relations Still Worth the Time?

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It’s no secret that the traditional news media isn’t nearly as powerful or even healthy as it was just a decade or two ago.  Most people get the at least a portion of their news from social media these days.  So, is it really still worth the time to try to get coverage about your […]

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Does Media Relations Even Matter Anymore?

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It shouldn’t surprise anyone to hear that newspapers, TV and radio news departments are nowhere near as influential or financially healthy as they were before social media came along.  You may know someone who reads the newspaper every day or organizes their evenings around watching the local news, but that person is likely an exception. […]

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Startup BizCast #90 – The Best Social Media Outlet for Your Business

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I frequently have discussions with clients about which social media outlets they should be using to promote their organizations.  Most small to medium-sized businesses don’t have the time to focus on all of them, so how do you choose?  In this episode, host Steve Mullen will give details about each of the largest social media […]

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Organizers Unveil 2018 Autumn Pilgrimage House Tour Properties

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(Charles City, Virginia) – An expert once said that school children in the Old Dominion have it easy, because the history of Virginia is basically the history of the country.  Much of that history is found in the area between Richmond and Norfolk — in particular, in Charles City County.  Organizers from Westover Church, a […]

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Startup BizCast #89 – Tips to Beat Social Media Writer’s Block

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A social media content strategy is a great idea for organizations of all sizes, but at some point or another, it’s likely you’ll run out of ideas of what to write about.  What do you do then?  Panic?  Hopefully not.  In this episode of Startup BizCast, host Steve Mullen gives some tips to avoid social […]

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What’s the Best Social Media Outlet for Your Business?

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One of the bigger debates I hear among clients is what social media outlet should be their primary focus.  Not everyone has the time or the ability to focus on all of them, and truly not all social media sites are right for every business.  But, how do you decide?  Here’s a rundown of the […]

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Startup BizCast #88 – Is it Time to Quit Facebook?

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While Facebook has been a blessing for businesses trying to build an audience, over the past few years we’ve seen those blessings limited as the social media giant makes it more and more obvious that it wants you to pay for the right to access your audience.  In this episode of Startup BizCast, we examine […]

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Banking Veteran Enters Third Year of Improving Financial Institutions’ Bottom Lines

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(Richmond, Virginia) – As the rate of bank consolidations refuse to slow, financial institutions need to ensure they have the right skill sets on hand, either on staff or via outside expertise.  As a result, a 25-year veteran of the banking industry finds himself in high demand as he finishes his second year working with […]

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