Author Archives: Steve Mullen

New Richmond Real Estate Team Focuses on Service Before, During and After the Sale

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(Richmond, Virginia) – Founded on the belief that the relationship continues even after all the papers are signed, a new real estate team has formed in Richmond that vows to provide tailored services and expertise before, during, and after closing. Richmond REALTORS© John McGurn, Elliott Gravitt, Dawson Boyer and Jenny Brock, launched Providence Hill this […]

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Can Your Business Avoid Inviting Social Media Outrage?

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Some of it is self-inflicted and some of it is unexpected, but it seems more and more these days companies are finding themselves the target of an outraged social media audience.  Here are just a couple of recent examples: HBO recently announced a new show by the producers of Game of Thrones that will be set […]

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The Basics of Crisis Communications

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Over the last week or so, we’ve seen the unfolding of the latest crisis in the White House, a meeting last summer taken by the president’s son, Donald Trump, Jr., with a Russian who claimed to have information about Democratic presidential nominee Hillary Clinton.  Whether you believe there’s anything to the story or not, the […]

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Autumn Pilgrimage House Tour Properties Announced for 2017

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(Charles City, Virginia) – Westover Episcopal Church, one of the oldest parishes in the nation, is pleased to announce the homes on this year’s Autumn Pilgrimage House Tour.  This year’s list includes several properties not available on previous tours, including the oldest plantation in Virginia and the homes of several presidents. Each year, some of […]

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Richmond-Area Team Finishes Successful First Year of Asset Resolution & Credit Services

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(Richmond, Virginia) – Competition among the nation’s community banks has never been greater, which means the Strategic Risk Associates (SRA) Investor Services Division led by Ray Santelli and Andy Ferguson is likely to remain busy. After more than 20 years in community banking, Santelli (former SVP for commercial lending and special assets) and Ferguson (former […]

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Welcome to the First Real Social Media Presidency

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Note: This article is not meant to be a commentary on the merits of one candidate versus another.  There is no doubt that Donald Trump will be a president unlike any that we’ve seen before.  This is a thought that energizes some and frightens others.  This post is designed to look at one facet of […]

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Why Isn’t There Anything New in Social Media?

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One thing you’ll hear social media “experts” (and be cautious around anyone who actually calls themselves that) tell business leaders over and over again is that you have to constantly keep an eye out for the newest thing, because you never know when the current big thing will go away. Okay … good advice.  But, where’s […]

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How to Podcast the Right Way

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Podcasting is more popular than ever, with many organizations realizing it’s a great way to reach their audience while entertaining them during their morning drive, while exercising, or during downtime at work. Contrary to the title of this post, there truly is no wrong way to do podcast, but there are techniques that will help […]

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Carpenter Co. and SleepBetter.org “Getting Real” About Bad Pillows

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(Richmond, VA) – After years of hearing about the terrible pillows people are trying (in most cases unsuccessfully) to use for sleep, the world’s largest maker of comfort cushion products is fed up. “It’s time that the truth was told,” said Dan Schecter, Carpenter Co. Senior Vice President of Sales and Marketing, and creator of […]

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Facebook’s Latest News Feed Changes: What They Mean

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Once again, Facebook content publishers are feeling the pinch. Facebook announced last week a change in the algorithm that creates its user news feed.  That change, by design, prioritizes content created by friends and family over content created by Facebook Pages. What this means is that if part of your business plan is traffic from Facebook-published content, […]

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