Author Archives: Steve Mullen

Startup BizCast #106 – Rules for Social Media During a National Crisis

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Podcast: Play in new window | Download People like to call social media the new town hall, and it truly is.  Whenever there’s a big news event, people hop onto sites like Facebook and Twitter to talk about it.  But, what should your business do with its social media presence during a national tragedy or […]

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Give Dad the Gift He Really Wants, a Trip to the A. Smith Bowman Distillery Father’s Day Festival

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(Fredericksburg, VA) — Father’s Day gifts can be a tough nut to crack, particularly if Dad doesn’t drop any hints about what he wants. A. Smith Bowman Distillery has the answer: a visit to its 8th Annual Father’s Day Festival and a chance to sample the world’s best bourbon during a full day of fun. […]

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What Not to Do in PR

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Podcast: Play in new window | Download [Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast!  To listen, click the right-facing arrow above.]  Public relations seems like a relatively simple job, but there are so many ways you can make a mess of things, it’s not even funny. In […]

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Startup BizCast #105 – Finding Time to Do The Work

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Podcast: Play in new window | Download Having too much work is a great problem to have, until it’s so much that you don’t have time to actually do the work.  In this episode of Startup BizCast, host Steve Mullen gives some advice on what to do when that “great problem to have” gets out […]

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Startup BizCast #104 – What Not to Do in PR

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Podcast: Play in new window | Download As the owner of PR and social media firm, Startup BizCast host Steve Mullen knows where a lot of the landmines are hidden in that world, and how to avoid them.  In this episode, he talks about he biggest mistakes that can be made in several different areas […]

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Richmond Financial Advisor Publishes Book to Help Make Sense of Inheritance Chaos

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(Richmond, Virginia) – There is little else in life that is more painful than dealing with the illness or death of a loved one. Unfortunately, many times that experience is made worse because you must take over their financial responsibilities at the same time. It’s a responsibility that many people don’t think about when preparing […]

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Startup BizCast #103 – Working From Home

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Podcast: Play in new window | Download Working from home is fantastic, but for many people it’s a serious struggle.  How do you get past the idea that there are other things you could do around the house OTHER than working?  In this episode, host Steve Mullen runs down some of the problems related to […]

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Startup BizCast #102 – Giving Free Advice

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Podcast: Play in new window | Download Have you ever gotten yourself in a long conversation with someone you thought could end up being a client, and they asked question after question about how you would handle certain situations?  Have you wondered whether you should really be giving out that information for free?  In this episode, […]

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Startup BizCast #101 – Negotiating Against Yourself

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Podcast: Play in new window | Download Setting your prices for potential business is a hard thing, because most of the time the potential client doesn’t tell you how much they’re willing to pay you.  So, how can you make sure you’re not under-charging, or asking for so much that you don’t get the work?  […]

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Startup BizCast #100 – Where People Get Their News

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Podcast: Play in new window | Download If you want to speak to your audience through traditional media relations, advertising, or social media, you need to know where to find them.  In this episode of Startup BizCast, host Steve Mullen talks about a new survey on the subject that has some groundbreaking results. If you’d […]

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