Author Archives: Steve Mullen

The Basics of Crisis Communications

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Over the last week or so, we’ve seen the unfolding of the latest crisis in the White House, a meeting last summer taken by the president’s son, Donald Trump, Jr., with a Russian who claimed to have information about Democratic presidential nominee Hillary Clinton.  Whether you believe there’s anything to the story or not, the […]

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Autumn Pilgrimage House Tour Properties Announced for 2017

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(Charles City, Virginia) – Westover Episcopal Church, one of the oldest parishes in the nation, is pleased to announce the homes on this year’s Autumn Pilgrimage House Tour.  This year’s list includes several properties not available on previous tours, including the oldest plantation in Virginia and the homes of several presidents. Each year, some of […]

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Richmond-Area Team Finishes Successful First Year of Asset Resolution & Credit Services

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(Richmond, Virginia) – Competition among the nation’s community banks has never been greater, which means the Strategic Risk Associates (SRA) Investor Services Division led by Ray Santelli and Andy Ferguson is likely to remain busy. After more than 20 years in community banking, Santelli (former SVP for commercial lending and special assets) and Ferguson (former […]

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Welcome to the First Real Social Media Presidency

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Note: This article is not meant to be a commentary on the merits of one candidate versus another.  There is no doubt that Donald Trump will be a president unlike any that we’ve seen before.  This is a thought that energizes some and frightens others.  This post is designed to look at one facet of […]

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Why Isn’t There Anything New in Social Media?

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One thing you’ll hear social media “experts” (and be cautious around anyone who actually calls themselves that) tell business leaders over and over again is that you have to constantly keep an eye out for the newest thing, because you never know when the current big thing will go away. Okay … good advice.  But, where’s […]

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How to Podcast the Right Way

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Podcasting is more popular than ever, with many organizations realizing it’s a great way to reach their audience while entertaining them during their morning drive, while exercising, or during downtime at work. Contrary to the title of this post, there truly is no wrong way to do podcast, but there are techniques that will help […]

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Carpenter Co. and SleepBetter.org “Getting Real” About Bad Pillows

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(Richmond, VA) – After years of hearing about the terrible pillows people are trying (in most cases unsuccessfully) to use for sleep, the world’s largest maker of comfort cushion products is fed up. “It’s time that the truth was told,” said Dan Schecter, Carpenter Co. Senior Vice President of Sales and Marketing, and creator of […]

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Facebook’s Latest News Feed Changes: What They Mean

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Once again, Facebook content publishers are feeling the pinch. Facebook announced last week a change in the algorithm that creates its user news feed.  That change, by design, prioritizes content created by friends and family over content created by Facebook Pages. What this means is that if part of your business plan is traffic from Facebook-published content, […]

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Get Presidential on the 2016 Autumn Pilgrimage House Tour

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(Charles City, Virginia) – With the 2016 presidential election fast approaching, Westover Church, one of the oldest churches in the United States, is inviting you to learn about the presidents of the past, while celebrating some of Virginia’s most historic and unique architecture. The Autumn Pilgrimage House Tour, organized for decades by Westover Church and […]

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Twitter Makes the Right Call in Easing Character Count

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Word leaked out this week that Twitter is easing its 140-character restrictions on posts.  When I first heard some time ago that they were considering this move, I thought it was insane.  The character count is what makes Twitter unique and … well … not Facebook.  But, the report on how they’re going to do it […]

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