Author Archives: Steve Mullen

Startup BizCast #96 – Who are your friends on social media?

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This episode is all about who your friends are on social media, or, more specifically, who your friends should be.  Most business owners and social media managers maintain personal accounts that they don’t want to (and probably shouldn’t) mix with their business accounts.  While they may have figured out who they should connect with in […]

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Startup BizCast #95 – How Not to Spread Fake News

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Our country has a fake news problem.  A lot of people use the term to describe news stories they simply disagree with, but truly the spread of incorrect news is a growing issue.  As a social media manager or business owner, how do you avoid making it worse?  Host Steve Mullen talks about fake news […]

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Startup BizCast #94 – Social Media Customer Service

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Customer service isn’t something that’s just done face-to-face or even over the phone anymore.  Customers have more of an upper hand now, because they can broadcast their complaints to the world via Facebook, Twitter and Instagram.  How do you, as a business owner or manager, deal with it?  In episode 94 of Startup BizCast, host […]

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Startup BizCast #93 – Communication Across the Generations

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In this episode, I mix it up a little and tackle a topic that’s more about internal communications than PR or social media.  When you have a business that employs people who may be from FOUR different generations, how do you deal with all of their different ways of communicating?  In this episode, host Steve […]

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Startup BizCast #92 – The Basics of Crisis Communication

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No matter what kind of business you have, there’s a chance that something will happen that will lead to the media reaching out to find you for a story you didn’t really want to be a part of.  How you handle that is called crisis communications, and in this episode, host Steve Mullen runs through […]

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Startup BizCast #91 – Is Media Relations Still Worth the Time?

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It’s no secret that the traditional news media isn’t nearly as powerful or even healthy as it was just a decade or two ago.  Most people get the at least a portion of their news from social media these days.  So, is it really still worth the time to try to get coverage about your […]

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Does Media Relations Even Matter Anymore?

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It shouldn’t surprise anyone to hear that newspapers, TV and radio news departments are nowhere near as influential or financially healthy as they were before social media came along.  You may know someone who reads the newspaper every day or organizes their evenings around watching the local news, but that person is likely an exception. […]

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Startup BizCast #90 – The Best Social Media Outlet for Your Business

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I frequently have discussions with clients about which social media outlets they should be using to promote their organizations.  Most small to medium-sized businesses don’t have the time to focus on all of them, so how do you choose?  In this episode, host Steve Mullen will give details about each of the largest social media […]

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Organizers Unveil 2018 Autumn Pilgrimage House Tour Properties

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(Charles City, Virginia) – An expert once said that school children in the Old Dominion have it easy, because the history of Virginia is basically the history of the country.  Much of that history is found in the area between Richmond and Norfolk — in particular, in Charles City County.  Organizers from Westover Church, a […]

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Startup BizCast #89 – Tips to Beat Social Media Writer’s Block

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A social media content strategy is a great idea for organizations of all sizes, but at some point or another, it’s likely you’ll run out of ideas of what to write about.  What do you do then?  Panic?  Hopefully not.  In this episode of Startup BizCast, host Steve Mullen gives some tips to avoid social […]

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