Author Archives: Steve Mullen

Startup BizCast #99 – Advice for Sole Proprietors

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Podcast: Play in new window | DownloadIt’s tough being the owner of a micro business or sole proprietorship.  In many cases, you’re the only one doing the work and you don’t have anyone to consult or bounce ideas off of.  In this episode, EndGame PR President Steve Mullen gives advice geared directly toward this type […]

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Startup BizCast #98 – Are You Being Social?

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Podcast: Play in new window | DownloadYour business is probably on Facebook, Twitter, and LinkedIn.  You may even be on Instagram.  But, are you actually communicating, or are you just making announcements?  In this episode, EndGame PR President Steve Mullen gives some advice to ensure your social media efforts truly are social. To ensure you […]

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Startup BizCast #97 – Finding Time for Social Media

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Podcast: Play in new window | DownloadIt’s completely understandable that it’s hard to find time for social media when you’re a small business owner, but not doing it is a mistake.  In this episode, host Steve Mullen gives some advice to streamline your business social media processes and make sure you keep up to date. […]

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Startup BizCast #96 – Who Are Your Friends on Social Media?

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Podcast: Play in new window | DownloadThis episode is all about who your friends are on social media, or, more specifically, who your friends should be.  Most business owners and social media managers maintain personal accounts that they don’t want to (and probably shouldn’t) mix with their business accounts.  While they may have figured out […]

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Startup BizCast #95 – How Not to Spread Fake News

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Podcast: Play in new window | DownloadOur country has a fake news problem.  A lot of people use the term to describe news stories they simply disagree with, but truly the spread of incorrect news is a growing issue.  As a social media manager or business owner, how do you avoid making it worse?  Host […]

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Startup BizCast #94 – Social Media Customer Service

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Podcast: Play in new window | DownloadCustomer service isn’t something that’s just done face-to-face or even over the phone anymore.  Customers have more of an upper hand now, because they can broadcast their complaints to the world via Facebook, Twitter and Instagram.  How do you, as a business owner or manager, deal with it?  In […]

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Startup BizCast #93 – Communication Across the Generations

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Podcast: Play in new window | DownloadIn this episode, I mix it up a little and tackle a topic that’s more about internal communications than PR or social media.  When you have a business that employs people who may be from FOUR different generations, how do you deal with all of their different ways of […]

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Startup BizCast #92 – The Basics of Crisis Communication

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Podcast: Play in new window | DownloadNo matter what kind of business you have, there’s a chance that something will happen that will lead to the media reaching out to find you for a story you didn’t really want to be a part of.  How you handle that is called crisis communications, and in this […]

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Startup BizCast #91 – Is Media Relations Still Worth the Time?

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Podcast: Play in new window | DownloadIt’s no secret that the traditional news media isn’t nearly as powerful or even healthy as it was just a decade or two ago.  Most people get the at least a portion of their news from social media these days.  So, is it really still worth the time to […]

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Does Media Relations Even Matter Anymore?

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Podcast: Play in new window | Download[Editor’s note: This blog post was turned into an episode of my podcast, Startup BizCast!  To listen, click the right-facing arrow above.] It shouldn’t surprise anyone to hear that newspapers, TV and radio news departments are nowhere near as influential or financially healthy as they were before social media […]

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