Author Archives: Steve Mullen

Startup BizCast #89 – Tips to Beat Social Media Writer’s Block

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A social media content strategy is a great idea for organizations of all sizes, but at some point or another, it’s likely you’ll run out of ideas of what to write about.  What do you do then?  Panic?  Hopefully not.  In this episode of Startup BizCast, host Steve Mullen gives some tips to avoid social […]

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What’s the Best Social Media Outlet for Your Business?

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One of the bigger debates I hear among clients is what social media outlet should be their primary focus.  Not everyone has the time or the ability to focus on all of them, and truly not all social media sites are right for every business.  But, how do you decide?  Here’s a rundown of the […]

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Startup BizCast #88 – Is it Time to Quit Facebook?

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While Facebook has been a blessing for businesses trying to build an audience, over the past few years we’ve seen those blessings limited as the social media giant makes it more and more obvious that it wants you to pay for the right to access your audience.  In this episode of Startup BizCast, we examine […]

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Banking Veteran Enters Third Year of Improving Financial Institutions’ Bottom Lines

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(Richmond, Virginia) – As the rate of bank consolidations refuse to slow, financial institutions need to ensure they have the right skill sets on hand, either on staff or via outside expertise.  As a result, a 25-year veteran of the banking industry finds himself in high demand as he finishes his second year working with […]

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Startup BizCast #87 – Re-launch and Social Media Manager Advice

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It’s been a long wait for Episode 87 of Startup BizCast, but that wait is over.  After nine years, I’m publishing all new episodes, starting today.  Startup BizCast began in 2007, and offers advice for owners of small and medium-sized businesses. This episode reintroduces the show and talks about the new direction I’m taking, and […]

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EndGame PR Re-launches Dormant Small Business Advice Podcast

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(Richmond, Virginia) — Social media PR firm EndGame PR today announced that it is re-launching a business advice podcast that has been dormant for nearly nine years. From 2007 to 2009, EndGame PR President Steve Mullen produced 86 episodes of Startup BizCast, a podcast which provided a wealth of information and advice for small business owners […]

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What To Do About Social Media Writer’s Block

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One challenging thing about content creation for social media is that you need to have a steady stream of ideas.  Whether you post once per week or once per day, you need to always be thinking about what’s coming up next. But, what do you do when no ideas come to you, other than writing […]

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Richmond Financial Firm Re-launches with New Name and New Brand

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(Richmond, Virginia) – One of Richmond’s only women-owned financial advisory firms is announcing some big changes this spring.  Summit Financial Planning is changing its name to Summit Financial Partners.  And, along with the new name comes a new look. “While the name change may be subtle, Summit Financial Partners better depicts who we are, the […]

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Do Businesses Still Need Facebook?

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Those who have been managing a Facebook page for an organization have seen their efforts become less and less fruitful over the last few years, as the social media outlet makes it painfully clear that unless you pay, you won’t get much from them. For years, Facebook was a gravy train for businesses and other […]

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CrossKeys Vineyards to be Included in the Governor’s Cup Case

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(Mt. Crawford, Virginia) – One of the Shenandoah Valley’s premier vineyards is being honored as one of the best in all of Virginia. Virginia Governor Ralph Northam announced last night that the 2015 vintage of the Ali d’Oro dessert wine, produced by CrossKeys Vineyards, will be included in the 2018 Governor’s Cup Case®, which means […]

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