Facebook Page Changes Will Force Move to More Quality Content
Social Media Managers for brands across the world are evaluating their strategies right now, as Facebook recently dropped a bomb that will change how some are doing business on the world’s largest social media site.
The move, which was posted on Facebook’s news blog, will cut some social media marketers off at the knees, and will force all of us who manage business Facebook pages to pause before posting. In that blog post, we are told that Facebook will make sure fewer people see the following types of posts:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
Here’s what Facebook had to say about these types of posts going forward:
“Beginning in January 2015, people will see less of this type of content in their News Feeds. As we’ve said before, News Feed is already a competitive place – as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.”
In the end, what does this mean? It means that if you’re inclined to push out these types of posts and want to continue doing so, you either need to start spending money advertising or change the type of content you post. Facebook, by all accounts, will still be happy to allow promotional posts that are “boosted” through its advertising program.
The other thing you should consider is changing the way you use Facebook. The most successful brands on the social media site use a mix of informational posts, engagement posts, and promotions like contests. Of those three types of content, the only one that may run into the Facebook “censor” algorithm is contests, which should be promoted through Facebook advertising already.
If content was king before this announcement, it’s the ruler of the universe now.
EndGame PR has been creating quality social media, website and blog content for clients since 2006. We understand that a content creation strategy can be time consuming and requires a specific skill set that not every business owner possesses. If you’re concerned that these latest Facebook changes will mean your posts are invisible, contact us to discuss a new social media strategy.