Startup BizCast #69 – Marketing for Franchisees (Sherri Fishman)
- 22
- Oct
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Despite having a bigtime name behind them, businesses like McDonalds, Hair Cuttery, and Century 21 are all small businesses. They’re franchises, and most of the time they’re owned by someone in your area. There are challenges inherant to marketing a franchise small business, however, not the least of which is that people don’t often view them as being home grown. This week’s guest on Startup BizCast is Sherri Fishman from Fishman PR, a public relations firm that specializes in marketing franchisees and franchisers. She’ll have some tips on how you can work to get publicity for your franchise small business.
NOTE: There was a bit of audio difficulty in this week’s episode. We had trouble with the interview phone line, which led to a ticking sound while Ms. Fishman talks. I attempted to filter it out, but it only made things worse. My apologies for the lapse in quality!
Also this week, in the BizCast Brief … help for UK small businesses, the best places in Canada to have a small business, and things aren’t as bad as they seem economically!
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Links mentioned in this week’s episode:
Fishman PR (www.fishmanpr.com)
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Startup BizCast is produced by BizPodz, the corporate podcast production service from EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit www.endgamepr.com/podcasts.
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In my experience working with small business owners (some of whom have been franchise owners), I’ve found that while (as Steve and Sherri said in the podcast) they need to be sales people and marketers, they are often not comfortable with those roles.
And because they are not comfortable in and with sales and marketing, when times are tough they find it easier to cut budgets in those areas (instead of holding the budget or even growing it).
I’ve worked to address this issue with business owners by helping them set up measures to assess their investment in, and payback from, marketing and sales; the tangible positive impact that marketing and sales can have on their business.