Does Media Relations Even Matter Anymore?

Podcast: Play in new window | DownloadIt shouldn’t surprise anyone to hear that newspapers, TV and radio news departments are nowhere near as influential or financially healthy as they were before social media came along.  You may know someone who reads the newspaper every day or organizes their evenings around watching the local news, but […]

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What’s the Best Social Media Outlet for Your Business?

Podcast: Play in new window | DownloadOne of the bigger debates I hear among clients is what social media outlet should be their primary focus.  Not everyone has the time or the ability to focus on all of them, and truly not all social media sites are right for every business.  But, how do you […]

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What To Do About Social Media Writer’s Block

Podcast: Play in new window | DownloadOne challenging thing about content creation for social media is that you need to have a steady stream of ideas.  Whether you post once per week or once per day, you need to always be thinking about what’s coming up next. But, what do you do when no ideas […]

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Do Businesses Still Need Facebook?

Podcast: Play in new window | DownloadThose who have been managing a Facebook page for an organization have seen their efforts become less and less fruitful over the last few years, as the social media outlet makes it painfully clear that unless you pay, you won’t get much from them. For years, Facebook was a […]

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We Don’t Need 280 Characters

It’s official.  Twitter has jumped the shark.  Well, maybe it’s not that extreme, but I fear that this latest decision won’t end well for the service that’s already struggling. Twitter officials announced this week that they’ve decided once and for all to double the number of characters allowed in a tweet, from 140 to 280.  […]

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When to Pay Someone to Help With Your Business’ Social Media

Podcast: Play in new window | DownloadSocial media started out easy for business owners.  Back in the day, you’d open a Facebook account with the name of your business, and then go in search of “friends”.  Then, things got complicated.  First, they said businesses couldn’t have individual accounts, then they created groups, then they created […]

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Can Your Business Avoid Inviting Social Media Outrage?

Some of it is self-inflicted and some of it is unexpected, but it seems more and more these days companies are finding themselves the target of an outraged social media audience.  Here are just a couple of recent examples: HBO recently announced a new show by the producers of Game of Thrones that will be set […]

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The Basics of Crisis Communications

Over the last week or so, we’ve seen the unfolding of the latest crisis in the White House, a meeting last summer taken by the president’s son, Donald Trump, Jr., with a Russian who claimed to have information about Democratic presidential nominee Hillary Clinton.  Whether you believe there’s anything to the story or not, the […]

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Welcome to the First Real Social Media Presidency

Note: This article is not meant to be a commentary on the merits of one candidate versus another.  There is no doubt that Donald Trump will be a president unlike any that we’ve seen before.  This is a thought that energizes some and frightens others.  This post is designed to look at one facet of […]

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Why Isn’t There Anything New in Social Media?

One thing you’ll hear social media “experts” (and be cautious around anyone who actually calls themselves that) tell business leaders over and over again is that you have to constantly keep an eye out for the newest thing, because you never know when the current big thing will go away. Okay … good advice.  But, where’s […]

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