Facebook’s Latest News Feed Changes: What They Mean

Once again, Facebook content publishers are feeling the pinch. Facebook announced last week a change in the algorithm that creates its user news feed.  That change, by design, prioritizes content created by friends and family over content created by Facebook Pages. What this means is that if part of your business plan is traffic from Facebook-published content, […]

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Twitter Makes the Right Call in Easing Character Count

Word leaked out this week that Twitter is easing its 140-character restrictions on posts.  When I first heard some time ago that they were considering this move, I thought it was insane.  The character count is what makes Twitter unique and … well … not Facebook.  But, the report on how they’re going to do it […]

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Should “Podcasts” Be Called Something Else?

It’s no secret that podcasting, on demand audio that you can listen to on your handheld device or computer, hasn’t taken off like many thought it would 10 years ago.  It’s certainly growing in popularity due to hit shows like Serial, but many (myself included) expected more by now. Is the problem as simple as […]

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AP Style … or Not?

If you’ve checked out the bio for me on the About EndGame PR page, you know that I started my communications career in broadcast news.  I worked as a radio anchor and reporter, a TV news producer, and then as a radio news director and morning anchor.  One thing you learn very quickly in broadcast […]

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EndGamePR.com: A Look Back

Today is Facebook’s 12th birthday, and to celebrate, it’s offering you a video of your friendships over the years.  It gives you a fun way to see how much people have changed, particularly if you’ve been on Facebook for a long time. Last week was EndGame PR’s 10th birthday, and one of the ways we celebrated was […]

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Happy 10th Birthday, EndGame PR

On January 27, 2006, I took a step.  In the grand scheme of things, it wasn’t a “one giant leap” kind of step, but for me it felt that big.  On that day, I started my own PR firm. I’d already been thinking about starting my own public relations firm for some time, and I’d even […]

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"Serial" Saved Podcasting

Millions of fans of the podcast series Serial (including my wife) are checking their podcasting apps daily, hoping that they’ll receive a Thanksgiving present.  For fans of podcasting, whether they like Serial or not, that’s a wonderful thing. The NPR-produced series, which debuted in October 2014, was a spinoff of the radio program “This American Life.”   It investigated […]

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Will Tomorrow's Teens Know Facebook?

I had an interesting conversation with my (nearly) 13 year old daughter in the car yesterday. Her: My kids won’t know anything about Facebook. Me (after choking at the idea of my daughter having kids): Maybe not, but why do you say that? Her: It’s going to be so old by then.  It will be […]

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Facebook Ad Dollars More Important Than Ever

Ever since becoming a publicly traded company (and thus being more focused on the bottom line) Facebook has been pushing brands more and more toward what is now becoming inevitable — you have to spend at least a little advertising money to get your message to your audience on the social media giant. Facebook announced […]

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Expect to Lose Some "Likes" Soon

If you manage a Facebook Page and pay at least a little attention to how many “likes” you have, expect to see your numbers going down in the coming weeks. Facebook announced that they’ll be doing an “audit” of the social media site, and removing “likes” that come from people whose accounts have been voluntarily […]

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