Welcome to the First Real Social Media Presidency

Note: This article is not meant to be a commentary on the merits of one candidate versus another.  There is no doubt that Donald Trump will be a president unlike any that we’ve seen before.  This is a thought that energizes some and frightens others.  This post is designed to look at one facet of […]

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Why Isn’t There Anything New in Social Media?

One thing you’ll hear social media “experts” (and be cautious around anyone who actually calls themselves that) tell business leaders over and over again is that you have to constantly keep an eye out for the newest thing, because you never know when the current big thing will go away. Okay … good advice.  But, where’s […]

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How to Podcast the Right Way

Podcasting is more popular than ever, with many organizations realizing it’s a great way to reach their audience while entertaining them during their morning drive, while exercising, or during downtime at work. Contrary to the title of this post, there truly is no wrong way to do podcast, but there are techniques that will help […]

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Facebook’s Latest News Feed Changes: What They Mean

Once again, Facebook content publishers are feeling the pinch. Facebook announced last week a change in the algorithm that creates its user news feed.  That change, by design, prioritizes content created by friends and family over content created by Facebook Pages. What this means is that if part of your business plan is traffic from Facebook-published content, […]

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Twitter Makes the Right Call in Easing Character Count

Word leaked out this week that Twitter is easing its 140-character restrictions on posts.  When I first heard some time ago that they were considering this move, I thought it was insane.  The character count is what makes Twitter unique and … well … not Facebook.  But, the report on how they’re going to do it […]

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Should “Podcasts” Be Called Something Else?

It’s no secret that podcasting, on demand audio that you can listen to on your handheld device or computer, hasn’t taken off like many thought it would 10 years ago.  It’s certainly growing in popularity due to hit shows like Serial, but many (myself included) expected more by now. Is the problem as simple as […]

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AP Style … or Not?

If you’ve checked out the bio for me on the About EndGame PR page, you know that I started my communications career in broadcast news.  I worked as a radio anchor and reporter, a TV news producer, and then as a radio news director and morning anchor.  One thing you learn very quickly in broadcast […]

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EndGamePR.com: A Look Back

Today is Facebook’s 12th birthday, and to celebrate, it’s offering you a video of your friendships over the years.  It gives you a fun way to see how much people have changed, particularly if you’ve been on Facebook for a long time. Last week was EndGame PR’s 10th birthday, and one of the ways we celebrated was […]

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Happy 10th Birthday, EndGame PR

On January 27, 2006, I took a step.  In the grand scheme of things, it wasn’t a “one giant leap” kind of step, but for me it felt that big.  On that day, I started my own PR firm. I’d already been thinking about starting my own public relations firm for some time, and I’d even […]

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"Serial" Saved Podcasting

Millions of fans of the podcast series Serial (including my wife) are checking their podcasting apps daily, hoping that they’ll receive a Thanksgiving present.  For fans of podcasting, whether they like Serial or not, that’s a wonderful thing. The NPR-produced series, which debuted in October 2014, was a spinoff of the radio program “This American Life.”   It investigated […]

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