We Don’t Need 280 Characters

It’s official.  Twitter has jumped the shark.  Well, maybe it’s not that extreme, but I fear that this latest decision won’t end well for the service that’s already struggling. Twitter officials announced this week that they’ve decided once and for all to double the number of characters allowed in a tweet, from 140 to 280.  […]

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When to Pay Someone to Help With Your Business’ Social Media

Social media started out easy for business owners.  Back in the day, you’d open a Facebook account with the name of your business, and then go in search of “friends”.  Then, things got complicated.  First, they said businesses couldn’t have individual accounts, then they created groups, then they created pages, then they made it harder […]

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Can Your Business Avoid Inviting Social Media Outrage?

Some of it is self-inflicted and some of it is unexpected, but it seems more and more these days companies are finding themselves the target of an outraged social media audience.  Here are just a couple of recent examples: HBO recently announced a new show by the producers of Game of Thrones that will be set […]

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The Basics of Crisis Communications

Over the last week or so, we’ve seen the unfolding of the latest crisis in the White House, a meeting last summer taken by the president’s son, Donald Trump, Jr., with a Russian who claimed to have information about Democratic presidential nominee Hillary Clinton.  Whether you believe there’s anything to the story or not, the […]

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Welcome to the First Real Social Media Presidency

Note: This article is not meant to be a commentary on the merits of one candidate versus another.  There is no doubt that Donald Trump will be a president unlike any that we’ve seen before.  This is a thought that energizes some and frightens others.  This post is designed to look at one facet of […]

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Why Isn’t There Anything New in Social Media?

One thing you’ll hear social media “experts” (and be cautious around anyone who actually calls themselves that) tell business leaders over and over again is that you have to constantly keep an eye out for the newest thing, because you never know when the current big thing will go away. Okay … good advice.  But, where’s […]

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How to Podcast the Right Way

Podcasting is more popular than ever, with many organizations realizing it’s a great way to reach their audience while entertaining them during their morning drive, while exercising, or during downtime at work. Contrary to the title of this post, there truly is no wrong way to do podcast, but there are techniques that will help […]

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Facebook’s Latest News Feed Changes: What They Mean

Once again, Facebook content publishers are feeling the pinch. Facebook announced last week a change in the algorithm that creates its user news feed.  That change, by design, prioritizes content created by friends and family over content created by Facebook Pages. What this means is that if part of your business plan is traffic from Facebook-published content, […]

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Twitter Makes the Right Call in Easing Character Count

Word leaked out this week that Twitter is easing its 140-character restrictions on posts.  When I first heard some time ago that they were considering this move, I thought it was insane.  The character count is what makes Twitter unique and … well … not Facebook.  But, the report on how they’re going to do it […]

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Should “Podcasts” Be Called Something Else?

It’s no secret that podcasting, on demand audio that you can listen to on your handheld device or computer, hasn’t taken off like many thought it would 10 years ago.  It’s certainly growing in popularity due to hit shows like Serial, but many (myself included) expected more by now. Is the problem as simple as […]

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